Advertising Decisions Advertising tan be efective in presenting information to potential buyers nis supposed to increase company sales and py tray cancer sls by is wheter he ctor buys to depend o the produ rcs, packaging. personal sling, seve, como tS sie 3Advertising Interacts with Other Mix Elements Personal selling = When in snporan semen onthe martin ie ae ad ‘et Branding = Whenacampany ss iin pedis cn hie he nile ehig stent pec tran emt tr: Wh lm cas die a rash company can aetse ch ends an make eu ue st Price - Themesagt of he avers ase conse with te ands pce ston A penis re tran shad emp dient ili shee od ean re on pie. Distribution The lehofe isto chanel sd ts real arsine ey ent ile mgs fr aesing mesg Toes eae a ements hein he macng feat spon ating Ue rt ap el fe) ‘oun corse dued thc we pal ey fat a pale pret oes Seton ret What Do We Know About Advertising Response? 1. Sse micalywarsn downed, ‘eyecare owen ses astoentras 2 tase ego can fe onsen a Wil lente pats ae meine 3 Comps adverse ess 4. The dlr testo faring cance ver tinea ees ef cans ned op a er ‘hoor, 5 Moet sete rags incensed abn ih ‘ale meoos tibolone adverse sheAn Advertising Response Model ‘Vide nd Wolfe (1987) developed slic advertising response model 0 ‘olan the rat of change sls when averting had both medi nb lngusd tes: dvtep u + dicey ae ieee SS rons Mat ata ese ss deine eral at | SSitreatetettan tbe ncremsed| Advertising Budgeting in Practice ‘iene Conor oie rnp ace ‘Site prcnage cay ars han dou ep ne eng Competitive parity method - sw prevent avertsing ac No ts i od fe copter eE Objectivetask method ~The ain dining hen objetives, demining to ‘nso ache te oe sma fe oe ring en Liason 0 Incas nn tebe thw ba min es aey wh eoermanng ce os ‘Model-based approaches