Scribd Logo
Fazer o upload

Bem-vindo(a) ao Scribd!

  • Position Defense Eg

    Enviado por

    Ajay Maheska
    19 visualizações1 página
    Position Defense: e.g. Mercedes was using a position defense strategy until Toyota launched a frontal attack with its Lexus. Counter - offensive defense: E.g. India's TATA sold its soaps and detergents business units to Unilever in 1993.

    Descrição original:

    Direitos autorais

    © Attribution Non-Commercial (BY-NC)

    Formatos disponíveis

    DOCX, PDF, TXT ou leia online no Scribd

    Você considera este documento útil?

    Este conteúdo é inapropriado?

    Denunciar este documento
    Position Defense: e.g. Mercedes was using a position defense strategy until Toyota launched a frontal attack with its Lexus. Counter - offensive defense: E.g. India's TATA sold its soaps and detergents business units to Unilever in 1993.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    19 visualizações1 página

    Position Defense Eg

    Enviado por

    Ajay Maheska
    Position Defense: e.g. Mercedes was using a position defense strategy until Toyota launched a frontal attack with its Lexus. Counter - offensive defense: E.g. India's TATA sold its soaps and detergents business units to Unilever in 1993.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    Position Defense: e.g.

    Mercedes was using a position defense strategy until Toyota launched a frontal attack with its Lexus.

    Contraction Defense: Eg. : Indias TATA Group sold its soaps and detergents business units to Unilever in 1993

    Counter offensive defense: e.g. Toyota launched the Lexus to respond to Mercedes attack

    Market Follower strategy: e.g. Product innovation--Sony Product-imitationPanasonic

    Marketing Nicher Strategies: e.g. Nike constantly created new niches--cycling, walking, hiking, cheerleading, etc

    Você também pode gostar