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Plan activitati

2010
ACTIVITATI/produse/servicii

UM

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

ZUZU-lapte de consum

litri

2,500,000 2,400,000 2,200,000 2,000,000 1,450,000 1,450,000 1,400,000 1,400,000 1,800,000 1,800,000 2,100,000 2,500,000 23,000,000

FULGA -lapte de consum

litri

2,100,000 2,100,000 1,800,000 1,800,000 1,450,000 1,450,000 1,400,000 1,300,000 1,800,000 1,800,000 2,100,000 2,400,000 21,500,000

Dec

TOTAL

FULGA-lapte scolar

cutii

800,000

800,000

600,000

600,000

600,000

800,000

100,000

100,000

500,000

500,000

800,000

700,000

6,900,000

Iaurt Zuzu

buc.

600,000

600,000

600,000

600,000

550,000

450,000

600,000

550,000

450,000

600,000

600,000

600,000

6,800,000

Smantana de Albalact

cutii

600,000

600,000

400,000

400,000

400,000

350,000

400,000

400,000

350,000

450,000

600,000

600,000

5,550,000

UNT de Albalact

pachete

1,100,000 1,200,000

910,000 1,100,000 1,200,000

LAPTE PRAF DEGRESAT

pungi

Branza Topita
Branza de vaci

950,000

980,000

940,000

910,000

980,000

940,000

15,000

15,000

14,000

13,000

13,000

13,000

13,000

13,000

13,000

15,000

15,000

14,000

166,000

sul

300,000

300,000

220,000

250,000

240,000

235,000

250,000

240,000

235,000

300,000

300,000

220,000

3,090,000

folie

190,000

180,000

170,000

160,000

160,000

150,000

160,000

160,000

150,000

190,000

180,000

170,000

2,020,000

Plan activitati
71493520.xls.ms_office

950,000 12,160,000

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4/22/2012
8:45 PM

Preturi
71493520.xls.ms_office

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TARIFFS SERBIA

PRETURI

UM

Jan Feb March April

May

June

July

Aug

Sept Oct Nov Dec

2.9

2.80

2.80

2.80

2.80

2.80

2.80

2.9

2.9

2.9

2.9

2.9

2.80

2.80

2.80

2.80

2.80

2.80

2.9

2.9

2.9

1.5

1.5

1.5

1.50

1.50

1.50

1.50

1.50

1.50

1.5

1.5

1.5

lei

4.90

4.90

4.90

4.90

4.90

4.90

Smantana de Albalact

lei

5.90

5.90

5.90

5.90

5.90

5.90

UNT de Albalact

lei

3.1

3.1

3.1

3.00

3.00

3.00

3.00

3.00

3.00

3.1

3.1

3.1

LAPTE PRAF DEGRESAT

lei

12

12

12

11.50

11.50

11.50

11.50

11.50

11.50

12

12

12

Branza Topita

lei

2.2

2.2

2.2

2.10

2.10

2.10

2.10

2.10

2.10

2.2

2.2

2.2

Branza de vaci

lei

5.6

5.6

5.6

5.50

5.50

5.50

5.50

5.50

5.50

5.6

5.6

5.6

ZUZU-lapte de consum

lei

2.9

2.9

FULGA -lapte de consum

lei

2.9

FULGA-lapte scolar

lei

Iaurt Zuzu

Preturi
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Preturi
71493520.xls.ms_office

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8:45 PM

Preturi
71493520.xls.ms_office

5 / 23

4/22/2012
8:45 PM

VENIT BRUT DIN ACTIVITATI


ACTIVITATI
ZUZU-lapte de consum
FULGA -lapte de consum
FULGA-lapte scolar
Iaurt Zuzu
Smantana de Albalact
UNT de Albalact
LAPTE PRAF DEGRESAT
Branza Topita
Branza de vaci
TOTAL GROSS SALES

Venit brut
71493520.xls.ms_office

UM
litri
litri
cutii
buc.
cutii
pachete
pungi
sul
folie

Jan
7,250,000.00
6,090,000.00
1,200,000.00
3,000,000.00
3,600,000.00
3,410,000.00
180,000.00
660,000.00
1,064,000.00
26,454,000.00

Feb
6,960,000.00
6,090,000.00
1,200,000.00
3,000,000.00
3,600,000.00
3,720,000.00
180,000.00
660,000.00
1,008,000.00
26,418,000.00

March
6,380,000.00
5,220,000.00
900,000.00
3,000,000.00
2,400,000.00
2,945,000.00
168,000.00
484,000.00
952,000.00
22,449,000.00

April
5,600,000.00
5,040,000.00
900,000.00
2,940,000.00
2,360,000.00
2,940,000.00
149,500.00
525,000.00
880,000.00
21,334,500.00

May
4,060,000.00
4,060,000.00
900,000.00
2,695,000.00
2,360,000.00
2,820,000.00
149,500.00
504,000.00
880,000.00
18,428,500.00

6 / 23

June
4,060,000.00
4,060,000.00
1,200,000.00
2,205,000.00
2,065,000.00
2,730,000.00
149,500.00
493,500.00
825,000.00
17,788,000.00

July
3,920,000.00
3,920,000.00
150,000.00
2,940,000.00
2,360,000.00
2,940,000.00
149,500.00
525,000.00
880,000.00
17,784,500.00

Aug
3,920,000.00
3,640,000.00
150,000.00
2,695,000.00
2,360,000.00
2,820,000.00
149,500.00
504,000.00
880,000.00
17,118,500.00

Sept
5,040,000.00
5,040,000.00
750,000.00
2,205,000.00
2,065,000.00
2,730,000.00
149,500.00
493,500.00
825,000.00
19,298,000.00

Oct
5,220,000.00
5,220,000.00
750,000.00
3,000,000.00
2,700,000.00
3,410,000.00
180,000.00
660,000.00
1,064,000.00
22,204,000.00

Nov
6,090,000.00
6,090,000.00
1,200,000.00
3,000,000.00
3,600,000.00
3,720,000.00
180,000.00
660,000.00
1,008,000.00
25,548,000.00

4/22/2012
8:45 PM

Dec
7,250,000.00
6,960,000.00
1,050,000.00
3,000,000.00
3,600,000.00
2,945,000.00
168,000.00
484,000.00
952,000.00
26,409,000.00

TOTAL
65,750,000.00
61,430,000.00
10,350,000.00
33,680,000.00
33,070,000.00
37,130,000.00
1,953,000.00
6,653,000.00
11,218,000.00
261,234,000.00

Venit brut
71493520.xls.ms_office

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8:45 PM

IN %

ACTIVITATI

DISCOUNTURI ON INVOICE CLIENTI

UM Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

ZUZU-lapte de consum

5.00% 5.00%

5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00% 5.00% 5.00% 5.00%

FULGA -lapte de consum

5.00% 5.00%

5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00% 5.00% 5.00% 5.00%

FULGA-lapte scolar

0.00% 0.00%

0.00%

Iaurt Zuzu

5.00% 5.00%

5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00% 5.00% 5.00% 5.00%

Smantana de Albalact

5.00% 5.00%

5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00% 5.00% 5.00% 5.00%

UNT de Albalact

5.00% 5.00%

5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00% 5.00% 5.00% 5.00%

LAPTE PRAF DEGRESAT

5.00% 5.00%

5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00% 5.00% 5.00% 5.00%

Branza Topita

5.00% 5.00%

5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00% 5.00% 5.00% 5.00%

Branza de vaci

5.00% 5.00%

5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00% 5.00% 5.00% 5.00%

Discount pe facturi
71493520.xls.ms_office

0.00%

0.00%

0.00%

0.00%

0.00% 0.00% 0.00% 0.00% 0.00%

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4/22/2012
8:45 PM

IN VALOARE

DISCOUNTURI ON INVOICE CLIENTI

ACTIVITATI

UM

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

TOTAL

ZUZU-lapte de consum

litri

362,500.00

348,000.00

319,000.00

560,000.00

406,000.00

406,000.00

392,000.00

392,000.00

252,000.00

261,000.00

304,500.00

362,500.00

4,365,500.00

FULGA -lapte de consum

litri

304,500.00

304,500.00

261,000.00

504,000.00

406,000.00

406,000.00

392,000.00

364,000.00

252,000.00

261,000.00

304,500.00

348,000.00

4,107,500.00

FULGA-lapte scolar

cutii

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

Iaurt Zuzu

buc.

150,000.00

150,000.00

150,000.00

294,000.00

269,500.00

220,500.00

294,000.00

269,500.00

110,250.00

150,000.00

150,000.00

150,000.00

2,357,750.00

Smantana de Albalact

cutii

180,000.00

180,000.00

UNT de Albalact

pachete 170,500.00

LAPTE PRAF DEGRESAT

pungi

Branza Topita
Branza de vaci
TOTAL VALOARE

Discount pe facturi
71493520.xls.ms_office

120,000.00

236,000.00

236,000.00

206,500.00

236,000.00

236,000.00

103,250.00

135,000.00

180,000.00

180,000.00

2,228,750.00

186,000.00

147,250.00

294,000.00

282,000.00

273,000.00

294,000.00

282,000.00

136,500.00

170,500.00

186,000.00

147,250.00

2,569,000.00

9,000.00

9,000.00

8,400.00

14,950.00

14,950.00

14,950.00

14,950.00

14,950.00

7,475.00

9,000.00

9,000.00

8,400.00

135,025.00

sul

33,000.00

33,000.00

24,200.00

52,500.00

50,400.00

49,350.00

52,500.00

50,400.00

24,675.00

33,000.00

33,000.00

24,200.00

460,225.00

folie

53,200.00

50,400.00

47,600.00

88,000.00

88,000.00

82,500.00

88,000.00

88,000.00

41,250.00

53,200.00

50,400.00

47,600.00

778,150.00

1,262,700.00

1,260,900.00

1,077,450.00

2,043,450.00

1,752,850.00

1,658,800.00

1,763,450.00

1,696,850.00

927,400.00

1,072,700.00

1,217,400.00

1,267,950.00

17,001,900.00

9 / 23

4/22/2012
8:45 PM

CIFRA DE AFACERI FACTURATA

ACTIVITATI

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

TOTAL

ZUZU-lapte de consum

litri

6,887,500

6,612,000

6,061,000

5,040,000

3,654,000

3,654,000

3,528,000

3,528,000

4,788,000

4,959,000

5,785,500

6,887,500

61,384,500

FULGA -lapte de consum

litri

5,785,500

5,785,500

4,959,000

4,536,000

3,654,000

3,654,000

3,528,000

3,276,000

4,788,000

4,959,000

5,785,500

6,612,000

57,322,500

FULGA-lapte scolar

cutii

1,200,000

1,200,000

900,000

900,000

900,000

1,200,000

150,000

150,000

750,000

750,000

1,200,000

1,050,000

10,350,000

Iaurt Zuzu

buc.

2,850,000

2,850,000

2,850,000

2,646,000

2,425,500

1,984,500

2,646,000

2,425,500

2,094,750

2,850,000

2,850,000

2,850,000

31,322,250

Smantana de Albalact

cutii

3,420,000

3,420,000

2,280,000

2,124,000

2,124,000

1,858,500

2,124,000

2,124,000

1,961,750

2,565,000

3,420,000

3,420,000

30,841,250

UNT de Albalact

pachete

3,239,500

3,534,000

2,797,750

2,646,000

2,538,000

2,457,000

2,646,000

2,538,000

2,593,500

3,239,500

3,534,000

2,797,750

34,561,000

LAPTE PRAF DEGRESAT

pungi

171,000

171,000

159,600

134,550

134,550

134,550

134,550

134,550

142,025

171,000

171,000

159,600

1,817,975

Branza Topita

sul

627,000

627,000

459,800

472,500

453,600

444,150

472,500

453,600

468,825

627,000

627,000

459,800

6,192,775

Branza de vaci

folie

1,010,800

957,600

904,400

792,000

792,000

742,500

792,000

792,000

783,750

1,010,800

957,600

904,400

10,439,850

TOTAL VANZARI FACTURATE NETE

CA facturata
71493520.xls.ms_office

UM

25,191,300 25,157,100 21,371,550 19,291,050 16,675,650 16,129,200 16,021,050 15,421,650 18,370,600 21,131,300 24,330,600 25,141,050 244,232,100

10 / 23

4/22/2012
8:45 PM

DISCOUNTURI OFF INVOICE


IN %

ACTIVITATI

UM Jan

ZUZU-lapte de consum

FULGA -lapte de consum

FULGA-lapte scolar

Iaurt Zuzu

Smantana de Albalact

UNT de Albalact

LAPTE PRAF DEGRESAT %


Branza Topita

Branza de vaci

Discount off invoice


71493520.xls.ms_office

Feb
March April May June July Aug
Sept Oct
Nov
Dec
2.00% 2.00% 3.00% 3.00% 4.00% 4.00% 5.00% 5.00% 3.00% 2.00% 2.00% 2.00%
2.00% 2.00% 3.00% 3.00% 4.00% 4.00% 5.00% 5.00% 3.00% 2.00% 2.00% 2.00%
2.00%
2.00%
2.00%
2.00%
2.00%
2.00%

2.00%
2.00%
2.00%
2.00%
2.00%
2.00%

3.00%
3.00%
3.00%
3.00%
3.00%
3.00%

3.00%
3.00%
3.00%
3.00%
3.00%
3.00%

4.00%
4.00%
4.00%
4.00%
4.00%
4.00%

4.00%
4.00%
4.00%
4.00%
4.00%
4.00%

5.00%
5.00%
5.00%
5.00%
5.00%
5.00%

5.00%
5.00%
5.00%
5.00%
5.00%
5.00%

3.00%
3.00%
3.00%
3.00%
3.00%
3.00%

2.00%
2.00%
2.00%
2.00%
2.00%
2.00%

2.00%
2.00%
2.00%
2.00%
2.00%
2.00%

11 / 23

2.00%
2.00%
2.00%
2.00%
2.00%
2.00%

4/22/2012
8:45 PM

DISCOUNTURI OFF INVOICE

IN VALOARE

ACTIVITATI

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

TOTAL

ZUZU-lapte de consum

litri

UM

137,750.00

132,240.00

181,830.00

151,200.00

146,160.00

146,160.00

176,400.00

176,400.00

143,640.00

99,180.00

115,710.00

137,750.00

1,744,420.00

FULGA -lapte de consum

litri

115,710.00

115,710.00

148,770.00

136,080.00

146,160.00

146,160.00

176,400.00

163,800.00

143,640.00

99,180.00

115,710.00

132,240.00

1,639,560.00

FULGA-lapte scolar

cutii

Iaurt Zuzu

buc.

57,000.00

57,000.00

85,500.00

79,380.00

97,020.00

79,380.00

132,300.00

121,275.00

62,842.50

57,000.00

57,000.00

57,000.00

942,697.50

Smantana de Albalact

cutii

68,400.00

68,400.00

68,400.00

63,720.00

84,960.00

74,340.00

106,200.00

106,200.00

58,852.50

51,300.00

68,400.00

68,400.00

887,572.50

UNT de Albalact

pachete

64,790.00

70,680.00

83,932.50

79,380.00

101,520.00

98,280.00

132,300.00

126,900.00

77,805.00

64,790.00

70,680.00

55,955.00

1,027,012.50

LAPTE PRAF DEGRESAT pungi


Branza Topita

sul

Branza de vaci

folie

TOTAL VALOARE

Discount off invoice


71493520.xls.ms_office

3,420.00

3,420.00

4,788.00

4,036.50

5,382.00

5,382.00

6,727.50

6,727.50

4,260.75

3,420.00

3,420.00

3,192.00

54,176.25

12,540.00

12,540.00

13,794.00

14,175.00

18,144.00

17,766.00

23,625.00

22,680.00

14,064.75

12,540.00

12,540.00

9,196.00

183,604.75

20,216.00

19,152.00

27,132.00

23,760.00

31,680.00

29,700.00

39,600.00

39,600.00

23,512.50

20,216.00

19,152.00

18,088.00

311,808.50

479,826.00

479,142.00

614,146.50

551,731.50

631,026.00

597,168.00

793,552.50

763,582.50

528,618.00

407,626.00

462,612.00

481,821.00

6,790,852.00

12 / 23

4/22/2012
8:45 PM

Discount off invoice


71493520.xls.ms_office

13 / 23

4/22/2012
8:45 PM

CIFRA DE AFACERI NETA

ACTIVITATI

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

TOTAL

ZUZU-lapte de consum

litri

UM

6,749,750

6,479,760

5,879,170

4,888,800

3,507,840

3,507,840

3,351,600

3,351,600

4,644,360

4,859,820

5,669,790

6,749,750

59,640,080

FULGA -lapte de consum

litri

5,669,790

5,669,790

4,810,230

4,399,920

3,507,840

3,507,840

3,351,600

3,112,200

4,644,360

4,859,820

5,669,790

6,479,760

55,682,940

FULGA-lapte scolar

cutii

1,200,000

1,200,000

900,000

900,000

900,000

1,200,000

150,000

150,000

750,000

750,000

1,200,000

1,050,000

10,350,000

Iaurt Zuzu

buc.

2,793,000

2,793,000

2,764,500

2,566,620

2,328,480

1,905,120

2,513,700

2,304,225

2,031,908

2,793,000

2,793,000

2,793,000

30,379,553

Smantana de Albalact

cutii

3,351,600

3,351,600

2,211,600

2,060,280

2,039,040

1,784,160

2,017,800

2,017,800

1,902,898

2,513,700

3,351,600

3,351,600

29,953,678

UNT de Albalact

pachete

3,174,710

3,463,320

2,713,818

2,566,620

2,436,480

2,358,720

2,513,700

2,411,100

2,515,695

3,174,710

3,463,320

2,741,795

33,533,988

167,580

167,580

154,812

130,514

129,168

129,168

127,823

127,823

137,764

167,580

167,580

156,408

1,763,799

LAPTE PRAF DEGRESAT pungi


Branza Topita

sul

614,460

614,460

446,006

458,325

435,456

426,384

448,875

430,920

454,760

614,460

614,460

450,604

6,009,170

Branza de vaci

folie

990,584

938,448

877,268

768,240

760,320

712,800

752,400

752,400

760,238

990,584

938,448

886,312

10,128,042

TOTAL CAN

CA neta
71493520.xls.ms_office

24,711,474 24,677,958 20,757,404 18,739,319 16,044,624 15,532,032 15,227,498 14,658,068 17,841,982 20,723,674 23,867,988 24,659,229 237,441,248

14 / 23

4/22/2012
8:45 PM

TRADE PROMO (%)

ACTIVITATI

UM

Jan

Feb

March

April May

June July

Aug

Sept Oct

Nov

Dec

ZUZU-lapte de consum

litri

5.0%

5.0%

7.0%

7.0% 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 7.0%

FULGA -lapte de consum

litri

5.0%

5.0%

7.0%

7.0% 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 7.0%

FULGA-lapte scolar

cutii

Iaurt Zuzu

buc.

5.0%

5.0%

7.0%

7.0% 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 7.0%

Smantana de Albalact

cutii

5.0%

5.0%

7.0%

7.0% 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 7.0%

UNT de Albalact

pachete

5.0%

5.0%

7.0%

7.0% 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 7.0%

5.0%

5.0%

7.0%

7.0% 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 7.0%

LAPTE PRAF DEGRESAT pungi


Branza Topita

sul

5.0%

5.0%

7.0%

7.0% 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 7.0%

Branza de vaci

folie

5.0%

5.0%

7.0%

7.0% 5.0% 5.0% 5.0% 7.0% 5.0% 5.0% 5.0% 7.0%

Buget trade promo


71493520.xls.ms_office

15 / 23

4/22/2012
8:45 PM

TRADE PROMO VALOARE ABSOLUTA

ACTIVITATI

UM

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

TOTAL

ZUZU-lapte de consum

litri

337,487.50

323,988.00

411,541.90

342,216.00

175,392.00 175,392.00 167,580.00

234,612.00

232,218.00 242,991.00

283,489.50

472,482.50

3,399,390.40

FULGA -lapte de consum

litri

283,489.50

283,489.50

336,716.10

307,994.40

175,392.00 175,392.00 167,580.00

217,854.00

232,218.00 242,991.00

283,489.50

453,583.20

3,160,189.20

FULGA-lapte scolar

cutii

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

Iaurt Zuzu

buc.

139,650.00

139,650.00

193,515.00

179,663.40

116,424.00

95,256.00

125,685.00

161,295.75

101,595.38 139,650.00

139,650.00

195,510.00

1,727,544.53

Smantana de Albalact

cutii

167,580.00

167,580.00

154,812.00

144,219.60

101,952.00

89,208.00

100,890.00

141,246.00

95,144.88

125,685.00

167,580.00

234,612.00

1,690,509.48

UNT de Albalact

pachete

158,735.50

173,166.00

189,967.23

179,663.40

121,824.00 117,936.00 125,685.00

168,777.00

125,784.75 158,735.50

173,166.00

191,925.65

1,885,366.03

8,379.00

8,379.00

10,836.84

9,135.95

6,458.40

6,458.40

6,391.13

8,947.58

6,888.21

8,379.00

8,379.00

10,948.56

99,581.06

30,723.00

30,723.00

31,220.42

32,082.75

21,772.80

21,319.20

22,443.75

30,164.40

22,738.01

30,723.00

30,723.00

31,542.28

336,175.61

38,016.00

35,640.00

37,620.00

38,011.88

49,529.20

LAPTE PRAF DEGRESAT pungi


Branza Topita

sul

Branza de vaci

folie

TOTAL VALOARE

Buget trade promo


71493520.xls.ms_office

49,529.20

46,922.40

61,408.76

53,776.80

1,175,573.70

1,173,897.90

1,390,018.25

1,248,752.30

757,231.20 716,601.60 753,874.88

16 / 23

52,668.00
1,015,564.73

0.00

0.00

854,599.10 998,683.70

46,922.40

62,041.84

572,086.48

1,133,399.40

1,652,646.03

12,870,842.77

4/22/2012
8:45 PM

CIFRA DE AFACERI NET NET


ACTIVITATI

UM

ZUZU-lapte de consum

litri

FULGA -lapte de consum

litri

FULGA-lapte scolar

cutii

Iaurt Zuzu

buc.

Smantana de Albalact

cutii

UNT de Albalact

pachete

LAPTE PRAF DEGRESAT

pungi

Branza Topita

sul

Branza de vaci

folie

TOTAL

CA net-net
71493520.xls.ms_office

Jan
Feb
March
April
May
June
July
Aug
Sept
Oct
Nov
Dec
6,412,263
6,155,772
5,467,628
4,546,584
3,332,448
3,332,448
3,184,020
3,116,988
4,412,142
4,616,829
5,386,301
6,277,268
5,386,301
5,386,301
4,473,514
4,091,926
3,332,448
3,332,448
3,184,020
2,894,346
4,412,142
4,616,829
5,386,301
6,026,177
1,200,000
1,200,000
900,000
900,000
900,000
1,200,000
150,000
150,000
750,000
750,000
1,200,000
1,050,000
2,653,350
2,653,350
2,570,985
2,386,957
2,212,056
1,809,864
2,388,015
2,142,929
1,930,312
2,653,350
2,653,350
2,597,490
3,184,020
3,184,020
2,056,788
1,916,060
1,937,088
1,694,952
1,916,910
1,876,554
1,807,753
2,388,015
3,184,020
3,116,988
3,015,975
3,290,154
2,523,850
2,386,957
2,314,656
2,240,784
2,388,015
2,242,323
2,389,910
3,015,975
3,290,154
2,549,869
159,201
159,201
143,975
121,378
122,710
122,710
121,431
118,875
130,876
159,201
159,201
145,459
583,737
583,737
414,786
426,242
413,683
405,065
426,431
400,756
432,022
583,737
583,737
419,062
941,055
891,526
815,859
714,463
722,304
677,160
714,780
699,732
722,226
941,055
891,526
824,270
23,535,900 23,504,060 19,367,385 17,490,566 15,287,393 14,815,430 14,473,623 13,642,503 16,987,383 19,724,990 22,734,589 23,006,583

17 / 23

4/22/2012
8:45 PM

TOTAL
56,240,690
52,522,751
10,350,000
28,652,008
28,263,168
31,648,621
1,664,218
5,672,995
9,555,955
224,570,405

CA net-net
71493520.xls.ms_office

18 / 23

4/22/2012
8:45 PM

Buget marketing pe luni ( deriva


ACTIVITATI
Actiuni
promotionale in
hypermarket-uri

Ian

Feb

March

April

May

June

July

August

Sept

Oct

Nov

Dec

Total
3,000,000

300,000

300,000

300,000

200,000

200,000

200,000

200,000

200,000

200,000

300,000

300,000

300,000

Rebranding
400,000 400,000 400,000 300,000 300,000 300,000 300,000 300,000 300,000 400,000 400,000 400,000
iaurturi Fulga
Promovare prin
intermediul
spoturilor TV 2,000,000 2,000,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 2,000,000 2,000,000
Rebranding
800,000 800,000 800,000 800,000 400,000 400,000 400,000 400,000 400,000 800,000 800,000 800,000
Raraul
Dezvoltarea
segmentului de
500,000 500,000 500,000 500,000 300,000 300,000 300,000 300,000 300,000 500,000 500,000 500,000
retail
Total General 4,000,000 4,000,000 2,500,000 2,300,000 1,700,000 1,700,000 1,700,000 1,700,000 1,700,000 2,500,000 4,000,000 4,000,000

Buget marketing
71493520.xls.ms_office

19 / 23

4,200,000
12,000,000
7,600,000
5,000,000
31,800,000

4/22/2012
8:45 PM

* Contine si cheltuielile cu forta de vanzari care deriva din planul de vanzari

Q1

HEAD OFFICE
centru
cost
Cheltuieli office si administrare
Cheltuieli auto
Contractori externi
Cheltuieli resurse umane
Alte cheltuieli
TOTAL HO cost
Costuri financiare

Q3

Q4
Total an

Jan
63,000
503,000
23,000
2,030,000
14,000,000
16,619,000

Feb
63,000
503,000
23,000
2,000,000
13,000,000
15,589,000

Mar
63,000
503,000
23,000
2,000,000
13,000,000
15,589,000

Apr
63,000
503,000
23,000
1,970,000
11,000,000
13,559,000

May
63,000
503,000
23,000
1,950,000
11,000,000
13,539,000

Jun
63,000
503,000
23,000
1,950,000
11,000,000
13,539,000

Jul
63,000
503,000
23,000
1,950,000
11,000,000
13,539,000

Aug
63,000
503,000
23,000
1,950,000
11,000,000
13,539,000

Sep
63,000
503,000
23,000
1,950,000
12,000,000
14,539,000

Oct
63,000
503,000
23,000
1,960,000
13,000,000
15,549,000

Nov
63,000
503,000
23,000
2,030,000
13,000,000
15,619,000

Dec
63,000
503,000
23,000
2,040,000
14,000,000
16,629,000

756,000
6,036,000
276,000
23,780,000
147,000,000
177,848,000

529,080

528,360

448,980

426,690

368,570

355,760

355,690

342,370

385,960

444,080

510,960

528,180

5,224,680

Mar
1,739,000
13,612,980

Apr
1,739,000
11,560,690

May
1,739,000
11,492,570

Jun
1,739,000
11,479,760

Jul
1,739,000
11,479,690

Aug
1,739,000
11,466,370

Sep
1,739,000
12,509,960

Oct
1,739,000
13,578,080

Nov
1,739,000
13,684,960

Dec
1,739,000
14,712,180

20,868,000
153,982,680

Q1

Impartire pe tip de cost


Cost fix
Cost variabil

Q2

Jan
1,739,000
14,703,080

Feb
1,739,000
13,702,360

Q2

Q3

Q4

Total an

TIP

63,000

Cheltuieli office si administrare firma

63,000

63,000

63,000

63,000

63,000

63,000

63,000

63,000

63,000

63,000

63,000

756,000

Cheltuieli curente birou, intretinere

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

120,000

Cheltuieli constituire firma

F
F
F
F
F
F
F
F
F

Chirie spatiu
Cheltuieli postale si telefoane
cheltuieli postale
cheltuieli telefoane fixe
Cheltuieli tel mobile
Cheltuieli IT si birotica
abonament internet + server
laptopuri/desktop-uri/servere
Software

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

20,000
8,000
1,500
4,000
6,000
4,000
2,000
4,000
2,000

240,000
96,000
18,000
48,000
72,000
48,000
24,000
48,000
24,000

F
F
F
F
V
V
F
V

copiator, fax, imprimante


achizitie telefoane
servicii / service
Mobilier
Rechizite
Cheltuieli protocol
Cheltuieli securitate ( alarmare)
Altele

5,000
1,000
3,000
2,000
1,000
3,000
10,000
5,000

5,000
1,000
3,000
2,000
1,000
3,000
10,000
5,000

5,000
1,000
3,000
2,000
1,000
3,000
10,000
5,000

5,000
1,000
3,000
2,000
1,000
3,000
10,000
5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

3,000
2,000
1,000
3,000
10,000
5,000

3,000
2,000
1,000
3,000
10,000
5,000

3,000
2,000
1,000
3,000
10,000
5,000

3,000
2,000
1,000
3,000
10,000
5,000

3,000
2,000
1,000
3,000
10,000
5,000

3,000
2,000
1,000
3,000
10,000
5,000

3,000
2,000
1,000
3,000
10,000
5,000

3,000
2,000
1,000
3,000
10,000
5,000

60,000
4,000
36,000
24,000
12,000
36,000
120,000
60,000

F
F
F
F
F
V

Cheltuieli auto
Reparatii si revizii vehicol
Intretinere vehicol
Rate leasing + CASCO
Asigurari RCA + rovigneta
Combustibil
Altele

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

503,000
50,000
40,000
200,000
10,000
200,000
3,000

6,036,000
600,000
480,000
2,400,000
120,000
2,400,000
36,000

BUGET HEAD OFFICE


71493520.xls.ms_office

20 / 23

4/22/2012
8:45 PM

F
F
F
F
V
V

Contractori externi
Contabilitatea firmei
Camera de munca
Audit financiar anual
Consultanta juridica
Comisioane contracte
Alte tipuri de consultanta

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

23,000
10,000
3,000
6,000
2,000
1,000
1,000

276,000
120,000
36,000
72,000
24,000
12,000
12,000

F
F
F
F
V
V
V
V

Cheltuieli resurse umane


Salarii Management
Salarii head office
Salarii forta de vanzari
Impozite angajator
Bonusuri brute
Cheltuieli de calatorie
Cheltuieli de protocol
Altele

2,030,000
350,000
300,000
350,000
820,000
50,000
140,000
10,000
10,000

2,000,000
350,000
300,000
350,000
820,000
20,000
140,000
10,000
10,000

2,000,000
350,000
300,000
350,000
820,000
30,000
130,000
10,000
10,000

1,970,000
350,000
300,000
350,000
820,000
30,000
100,000
10,000
10,000

1,950,000
350,000
300,000
350,000
820,000
20,000
100,000
5,000
5,000

1,950,000
350,000
300,000
350,000
820,000
20,000
100,000
5,000
5,000

1,950,000
350,000
300,000
350,000
820,000
20,000
100,000
5,000
5,000

1,950,000
350,000
300,000
350,000
820,000
20,000
100,000
5,000
5,000

1,950,000
350,000
300,000
350,000
820,000
20,000
100,000
5,000
5,000

1,960,000
350,000
300,000
350,000
820,000
20,000
100,000
10,000
10,000

2,030,000
350,000
300,000
350,000
820,000
50,000
140,000
10,000
10,000

2,040,000
350,000
300,000
350,000
820,000
50,000
150,000
10,000
10,000

23,780,000
4,200,000
3,600,000
4,200,000
9,840,000
350,000
1,400,000
95,000
95,000

V
V

Costuri financiare
Comisioane bancare
Dobanzi bancare

529,080
529,080

528,360
528,360

448,980
448,980

426,690
426,690

368,570
368,570

355,760
355,760

355,690
355,690

342,370
342,370

385,960
385,960

444,080
444,080

510,960
510,960

528,180
528,180

5,224,680
5,224,680

Altele

14,000,000

13,000,000

13,000,000

11,000,000

11,000,000

11,000,000

11,000,000

11,000,000

12,000,000

13,000,000

13,000,000

14,000,000

147,000,000

BUGET HEAD OFFICE


71493520.xls.ms_office

total

total

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4/22/2012
8:45 PM

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

TOTAL

2007
VENIT BRUT

26,454,000

26,418,000

22,449,000

21,334,500

18,428,500

17,788,000

17,784,500

17,118,500

19,298,000

22,204,000

25,548,000

26,409,000

261,234,000

Discount on invoices
VENIT FACTURAT

1,262,700
25,191,300

1,260,900
25,157,100

1,077,450
21,371,550

2,043,450
19,291,050

1,752,850
16,675,650

1,658,800
16,129,200

1,763,450
16,021,050

1,696,850
15,421,650

927,400
18,370,600

1,072,700
21,131,300

1,217,400
24,330,600

1,267,950
25,141,050

17,001,900
244,232,100

Discount off invoice


VENIT NET

479,826
24,711,474

479,142
24,677,958

614,147
20,757,404

551,732
18,739,319

631,026
16,044,624

597,168
15,532,032

793,553
15,227,498

763,583
14,658,068

528,618
17,841,982

407,626
20,723,674

462,612
23,867,988

481,821
24,659,229

6,790,852
237,441,248

Trade promo
VENIT NET NET

1,175,574
23,535,900

1,173,898
23,504,060

1,390,018
19,367,385

1,248,752
17,490,566

757,231
15,287,393

716,602
14,815,430

753,875
14,473,623

1,015,565
13,642,503

854,599
16,987,383

998,684
19,724,990

1,133,399
22,734,589

1,652,646
23,006,583

12,870,843
224,570,405

Cost marketing si TM
CONTRIBUTIE NETA (CN)

4,000,000
19,535,900

4,000,000
19,504,060

2,500,000
16,867,385

2,300,000
15,190,566

1,700,000
13,587,393

1,700,000
13,115,430

1,700,000
12,773,623

1,700,000
11,942,503

1,700,000
15,287,383

2,500,000
17,224,990

4,000,000
18,734,589

4,000,000
19,006,583

21,300,000
203,270,405

Cheltuieli head office incl deplasari


Cheltuieli dezvoltare
Alte venituri si cheltuieli
REZULTAT OPERATIONAL

16,619,000

15,589,000

15,589,000

13,559,000

13,539,000

13,539,000

13,539,000

13,539,000

14,539,000

15,549,000

15,619,000

16,629,000

177,848,000

2,916,900

3,915,060

1,278,385

1,631,566

48,393

-423,570

-765,377

-1,596,497

748,383

1,675,990

3,115,589

2,377,583

14,922,405

529,080
2,387,820

528,360
3,386,700

448,980
829,405

426,690
1,204,876

368,570
-320,177

355,760
-779,330

355,690
-1,121,067

342,370
-1,938,867

385,960
362,423

444,080
1,231,910

510,960
2,604,629

528,180
1,849,403

5,224,680
9,697,725

Cheltuieli exceptionale
Venituri din dobanzi bancare
Alte costuri financiare
PROFIT BRUT
Impozit pe profit
PROFIT NET

P&L estimativ
71493520.xls.ms_office

1,551,636
8,146,089

22 / 23

4/22/2012
8:45 PM

Jan
%CAN

Feb
%CAN

March
%CAN

April
%CAN

May
%CAN

June
%CAN

July
%CAN

Aug
%CAN

Sept
%CAN

Oct
%CAN

Nov
%CAN

Dec
%CAN

TOTAL
%CAN

VENIT BRUT
Discount on invoices
VENIT FACTURAT
Discount off invoice
VENIT NET
Trade promo
VENIT NET NET
Cost marketing
CONTRIBUTIE NETA (CN)
Cheltuieli head office incl deplasari
Cheltuieli dezvoltare
Alte venituri si cheltuieli
REZULTAT OPERATIONAL
Cheltuieli exceptionale
Dobanzi bancare
Alte costuri financiare
PROFIT BRUT
Impozit pe profit
PROFIT NET

P&L estimativ
71493520.xls.ms_office

23 / 23

4/22/2012
8:45 PM

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