Contents

1. INTRODUCTION …………………………………………………… … 1
2. PRESENT SCENARIO………………………………………………….. 2
3. THE PROBLEM ………………………………………………………… 3
3.1 FROM FARMERS PERSPECTIVE…………………………………… 3
3.2 FROM DAIRIES PERSPECTIVE………………………………….…. 4
3.3 FROM LOCAL VENDORS PERSPECTIVE…………………………. 5
4. OBJECTIVES FOR THE STUDY……………………………………... 5
5. METHODOLOGY……………………………………………………... 6
6. SOURCES OF DATA. ………………………………………………… 6
7. DEMAND OF MILK IN ANANTPUR AND EXISTING CONDITION.. 6
8. ATERNATIVES FOR ESTABLISHING MARKET LINKAGES WITH
APDDCF…………………………………………………………………… 7
8.1 PRICING……………………………………………………………… 7
8.2 PROCUREMENT……………………………………………………. 9
8.3 PAYMENT…………………………………………………………… 10
8.4 INPUT SERVICES…………………………………………………… 10
9. PROCUREMENT SYSTEM OF APDDCF………………………….. 10
9.1 PROCUREMENT INFRASTRUCTURE OF AP DAIRY…………… 11
9.2 PROCUREMENT CHANNEL (VALUE CHAIN)………………….. 12
9.2.1 VILLAGE LEVEL COLLECTION SYSTEM……………………… 12
9.2.2 MIDDLE LEVEL COLLECTION………………………………….. 14
9.2.3 APEX LEVEL……………………………………………………….. 17
10. TO CONVERT THE ILDC’S INTO DCS OF AP DAIRY………….. 18
10.1 CONVERSION OF ILDCs INTO SHADOW SOCIETIES OF THE
APDDCF………………………………………………………………… 21
10.2 THE FEASIBILITY FOR THE JK TRUST TO INVEST IN
ESTABLISHMENT COST OF PROCUREMENT CENTERS AT
THE ILDC’S……………………………………………………………. 22

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11. ACTION PLANS FOR CREATING LINKAGES ……………………… 25
11.1 TO LINK THE EXISTING ILDC’S TO TH NEAREST MILK ROUTE.. 25
11.2 TO LINK THE EXISTING ILDC’S TO THE NEAREST BCU. ……… 28
11.3 TO LINK THE EXISTING ILDCs TO THE NEAREST DCS………… 32
11. RECCOMMENDATIONS ………………………………………………… 33
12. IMPLEMENTATION ……………………………………………………… 35

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 Tables

1. CHARACTERISTICS OF THE DIFFERENT DIVISION ……………………. 3

2. TWO AXIS PRICING OF MILK FOLLOWED BY AP DAIRY ……………… 8
3. APDDCF MILK PROCUREMENT ……………………………………………. 11
4. DISTRIBUTION OF BULK COOLERS ………………………………………... 14
5. DETAILS OF MILK TRANSPORTATION ……………………………………. 16
6. COST PER LITER WHEN CONVERTED TO DCS …………………………… 20
7. SHOWING THE CASH FLOW OF A TYPICAL DCS…………………………. 23
8. COST PER LITER WHEN MILK ROUTE IS CREATED ……………………… 26
9. COST PER LITER TO LINK TO BCU …………………………………………. 31
10: COST PER LITER TO LINK DCS……………………………………………… 32
11: FEASIBILITY FOR CREATING LINKAGES………………………………… 33

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 Figures

1. PROCUREMENT OF MILK BY ANANTAPUR DAIRY …………………… 9

2. APDDCF PROCUREMENT VALUE CHAIN ………………………………… 12
3. MAPPING OF THE CENTERS ………………………………………………… 17
4. CONVERSION OF ILDCs ……………………………………………………... 21
5. BREAK UP OF THE LINKAGES ……………………………………………… 34

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