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Proce.fJtw/

Sist€Jlli", Eficiente Sobrevivencia Externa (mercados) Oarwiniana Economia/biologia Hannan & Freeman;Williamson Anos 1980 lnserida Local Externa (sociedades) Social Sociologia Granovetter; Whitley Anos1990

Estrateqia Justificativa Foco

Formal Maximizat;:ao de lucro

Elaborada Vaga

t Interna (pianos) Analitica Economia/militarismo Chandler; Ansoff; Porter Anos 1960

Interna (politica/cognic;6es) Negocia~ao/aprendizagem Psicologia eyert & March; Mintzberg; Pettigrew Anos1970

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