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Exploring Business Operation

http://www.rasyasprei.com/

Featuring...

Noverino Rifai M. Lufti Sati

Coached by...
Ir.Hary Agus Rahardjo, MBA, MSc, Ph.D.

To be presented on October,29st 2011

Institut Teknologi dan Bisnis Kalbe (ITBK)

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

Agenda
How did We Explore? Rasya Sprei Overview Competitive Advantage Strategy Line of Products Value Chain and Supply Chain Product Design Quality Management Productivity Challenge Global Operation Strategy Analysis and Suggestion

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

How did We Explore?


Prepared discussion material based on Heizer-Render 4 days intensive discussion with business owner Explored the online shops Completed the draft-slides Reviewed by business owner

Granted permission for publication

Enrichment & finishing touch

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

Rasya Sprei Overview


December 2010

October 2011

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

The Online Shops

http://www.rasyasprei.com

Page: Rasya Sprei Account 1: Rasya Sprei Account 2: Rasya Sprei 2

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

Organization Structure
Owner Courier Procurement

Information Technology

Customer Relation

2 CoFounders
Finance Designer

Packaging Ordering

Quality Control

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

Competitive Advantage Strategy

http://www.poweredtemplates.com/_src_diagram/00426/ppt-diagram-chart-b.jpg, accessed 2011-10-26 21:13

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

Line of Products
50.000

85.000 170.000 270.000 520.000

100.000

45.000 70.000
45.000 70.000

35.000

60.000

55.000 70.000

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

Value Chain and Supply Chain


Supplier Company Konveksi Customer

material

design

Order & Pay Ready to sell product deliver order

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

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Product Design

Feedbacks

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

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Quality Management
Quality Standard
Common sense

Quality Control

Checked by owners Separation Returned to Konveksi Sale, discounted price Delivered to Customers

Rejected Items

Passed Items

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

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Productivity Challenge
December 2010 Flagship Product Material Cost Production Cost Retail Price Konveksis Production Capacity / day Konveksis Queue Time Bedsheet & Bedcover Rp.X 1/5 x of material cost 1.5 x of material cost 5-10 Not peak: 3-5 days Peak: 7-10 days October 2011 Galon, Kulkas, Magic Com Covers Rp.X 1 x of material cost 2x of material cost 5-10 Not peak: 3-5 days Peak: 7-10 days

Gross Margin

10-20%

30-40%

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

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Global Operation Strategy


So far, theres NO order from other countries YET. Online shops NOT YET accomodating English

language.
But, Internet, gives unlimited opportunities. The time will come.

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

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Analysis & Suggestions


Accomodate English language in online shops. Find alternative Konveksi that can give faster response and capacity.

Quality agreement with Konveksi.

Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

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Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com) Noverino Rifai (noverino.rifai@gmail.com, http://noverino.wordpress.com)

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References
Heizer, Render. Operations Management. 10th Edition. Pearson Education, Inc. 2011. http://www.rasyasprei.com. Last accessed 2011-10-29 01:33 http://www.facebook.com/rasya.sprei. Last accessed 2011-10-29 01:33