MARKETING | TECHNICAL | FINANCIAL

TARGET MARKET
college students and young adults

between 15 and 24 years old

men and women

residents and/or located in institutions

within Katipunan Area
MARKETING | TECHNICAL | FINANCIAL

MARKET POPULATION

students enrolled in UP-Diliman, Ateneo

University and Miriam College

percentage of the youth, aged 15-24, in the

communities within Katipunan Area.
MARKETING | TECHNICAL | FINANCIAL

DEMAND FORECAST

MD = AMAR x TM x CR

where:

MD - market demand
AMAR - adjusted market acceptability
rate
TM - target market
CR - consumption rate
MARKETING | TECHNICAL | FINANCIAL

Total Target Population: 41,423

Annual Growth Rate: 1.92%

MARKETING | TECHNICAL | FINANCIAL

Y Total Total Demand-Supply

2e Demand Supply Difference
0
2a 128,925 15,849.12 113,075.88
0r
20
6 131,334 16,710.81 114,623.19
0
20
7 133,790 17,619.57 116,170.43
0
20
8 136,292 18,577.86 117,714.14
0
20
9 138,838 19,587.81 119,250.19
1
20
0 141,434 20,652.99 120,781.01
1
20
1 144,082 21,776.75 122,305.25
1
20
2 146,781 22,961.70 123,819.30
1
20
3 149,526 24,210.50 125,315.50
1
20
4 152,327 25,528.00 126,799.00
1
0
5 155,181 26,917.27 128,263.73
1
6
MARKETING | TECHNICAL | FINANCIAL

MARKET POSITIONING
customized jeans maker

for college students and the young adults

offering flexible, unique and creative jeans,

and perfect fitting and comfort

of the client's choice of cut and fabric

MARKETING | TECHNICAL | FINANCIAL

PRODUCT

Symbol of creativity, uniqueness and

expression of individuality
MARKETING | TECHNICAL | FINANCIAL

PLACE

2/F Drews Bldg. Katipunan, QC

near to target market

perpetual growth of the student

market
MARKETING | TECHNICAL | FINANCIAL

PRICE

Php 800-1000 per pair

middle-ranged premium on prices
MARKETING | TECHNICAL | FINANCIAL

PROMOTIONS
- launching cum fashion show

- marketing efforts for brand awareness

- tie ups with fashion and urban

magazines and lifestyle TV shows