Submitteu by: Saima Nauieen

Affinity Diagram
An AIIinity Diagram is a tool that gathers large amounts oI language data (ideas, opinions,
issues) and organizes them into groupings based on their natural relationships. The AIIinity
process is oIten used to group ideas generated by Brainstorming.
There are Iive steps to create an AIIinity Diagram
O $tep1 - Generate ideas
O $tep 2 - Display ideas
O $tep 3 - $ort ideas into groups
O $tep 4 - Create header cards
O $tep 5 - Draw Iinished diagram
EXAMPLE: IS CUSTOMER SERVICE IS SUB-STANDARD?
Idea Generation















1CC MuCP
1u8nCvL8
1here aren'L
enough phone
llnes

no sLandard sysLem
SLaff ls morale ls low
Lack of measuremenL
Lools n procedure Lo
measure servlce
SLaff ls noL geLLlng
enough
compensaLlon
SLaff feels
unappreclaLed
Submitteu by: Saima Nauieen

Sorting ideas into groups






Header creation











no sLandard sysLem
Lack of measuremenL
Lools n procedure Lo
measure servlce
SLaff ls morale ls low
SLaff feels
unappreclaLed
Lack of measuremenL
Lools n procedure Lo
measure servlce
SLaff feels
unappreclaLed
SLaff ls morale ls low
no sLandard sysLem Too Much
Turnover
SLaff ls noL
geLLlng enough
compensaLlon
Puman resource
lssues
Lack of sLandard
processes
Work place
envlronmenL
1oo Much 1urnover
SLaff ls noL geLLlng
enough
compensaLlon