Facebook has two ways to access the new word of mouth

Premium Marketplace

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Premium Ads drive brand impact

100% share of voice on the most highly trafcked pages TIME SPENT ON HOMEPAGES
Facebook has the highest time per homepage impression
50

45

46.0 43.1

Seconds

40

35

30

30.9 27.5 27.2 23.0 22.9

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25

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Source: Nielsen

Marketplace Ads drive action

Auction-based pricing Drive actions Off-site clicks Transactions Game installs E-commerce sales Kick-start fan base

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PREMIUM Brand

MARKETPLACE Action

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Premium Ads offer unique benefits

Nu Ad mb Ty er o pe f s De Ta mo rg gr et ap in hi g c

BENEFITS

10 of 0% vo sha ice re Gu de ara liv nt er ee y d Br me and as ur em en t

There are four Premium Ads strategies to address your goals

Target Block
Demographics or Geographic Targeting

Campaign

Sustained

Target

Reach Block

Broad Reach

1-3 Days

6 Weeks

Always-on strategy

Duration