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  • Franchising: Dr. Monica Khanna

    Enviado por

    Nalin Awasthi
    19 visualizações5 páginas
    This document discusses franchising and the roles of franchisors and franchisees. A franchising agreement is a contractual relationship where a franchisee pays an initial fee and ongoing royalties to a franchisor in exchange for the right to do business using the franchisor's brand name and operating methods. Franchisors own the brand trademarks, logos, and processes, while franchisees operate individual business locations and pay startup costs in exchange for marketing and operational support from the franchisor. Franchising allows entrepreneurs to benefit from an established brand name with support from the franchisor.

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    25258872 Franchising

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    © Attribution Non-Commercial (BY-NC)

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    This document discusses franchising and the roles of franchisors and franchisees. A franchising agreement is a contractual relationship where a franchisee pays an initial fee and ongoing royalties to a franchisor in exchange for the right to do business using the franchisor's brand name and operating methods. Franchisors own the brand trademarks, logos, and processes, while franchisees operate individual business locations and pay startup costs in exchange for marketing and operational support from the franchisor. Franchising allows entrepreneurs to benefit from an established brand name with support from the franchisor.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    19 visualizações5 páginas

    Franchising: Dr. Monica Khanna

    Enviado por

    Nalin Awasthi
    This document discusses franchising and the roles of franchisors and franchisees. A franchising agreement is a contractual relationship where a franchisee pays an initial fee and ongoing royalties to a franchisor in exchange for the right to do business using the franchisor's brand name and operating methods. Franchisors own the brand trademarks, logos, and processes, while franchisees operate individual business locations and pay startup costs in exchange for marketing and operational support from the franchisor. Franchising allows entrepreneurs to benefit from an established brand name with support from the franchisor.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 5

    Franchising

    Dr. Monica Khanna

    Franchising
    Contractual agreement between franchiser

    (manufacturer, service provider) and franchisee. Franchisee- independent business people who buy the right to own and operate one or more units in the franchise system. Franchiser- owner of product, brand, service material, logo, processes etc.

    e.g. Food- pizza hut, monginis, McDonalds Shoes- Bata Computer training institutes like NIIT, Aptech,STG etc. Clothes- showrooms Greeting cards- Archies,Hallmark

    Franchisor
    Owns service marks,

    Franchisee
    Pays start-up costs like

    logo, material, process. Gets royalty payment from franchisee. Strong brand name. Assured ROI to franchisee.

    rental, lease, equipment, fixtures. Regular license fee. Percentage of sales. Entrepreneur Has targets. Familiar with local conditions of market.

    Franchisee
    Easier to do business with a known brand. Assured returns. Easier availability of finance from financial

    institutions. Support from franchisor for advertising, staff selection, training. Franchisees at non-traditional locations like airports, college campus, hospitals, theme parks, conventional halls.

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