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Rapid Rewards at Southwest Airlines

Q: How reduction in turnaround time is affecting cost of Southwest airlines? Ans: Turnaround time is the time involves in the process of entering a port, unloading and reloading aircraft and leaving the port. As the turnaround time increases, the rent of the airport increases. So the landing fees and other rentals in the financial statement is affected by the 50% reduction in the turnaround time of Southwest Airlines from industry average. Company Name Alaska Airlines American West Southwest US Airways Delta American Airlines United Airlines Landing Fees and other rentals ($ in millions) 23 35 77 119 196 320 264

Industry average of Landing fees and other rentals = $147.71 million Landing fees for Southwest = $ 77 million Southwest Landing fees as % of Industry Average = 77/147.71* 100% = 52% So Southwest is saving almost 48% of operating expenses by reducing its turnaround times by 50% from industry average. Saving of Southwest = 147.71 77 = $ 70.71 million

So Southwest is saving approximately $70 million in 2001 from the industry by making its operations speedy and efficient.

Usman Asif (08108184)

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