TITAN INDUSTRIES

Presented by: Ganesh Mamidi 11 732 Shrikant Pawar 11 739 Suhit Sarode 11 746 Madhuri Thakur 11 753 Akash Mahadik 11 761

INTRODUCTION

One of the giant gods in Greek mythology who preceded the Olympian gods. The largest moon of the planet Saturn. FOUNDED IN: 1987

HEADQUARTERS: India
PARENT COMPANY: TATA World's fifth largest and India's leading manufacturer of watches. The Titan portfolio has over 60% share in the domestic market share. PRODUCTS: Watches, Jewellery, Eyewear & Precision Engineering

MANAGEMENT STYLE & CULTURE

Values and Standards Total customer orientation Employee appreciation Performance culture and teamwork Creativity and Innovation LOGISTIC MANAGEMENT Passion for excellence Corporate Citizenship

PLANNIN G

SUPPLY CHAIN MANAGEMENT

SUPPLIE R MANAGEMENT

WAREHOU SE MANAGEMENT

INVENTOR Y MANAGEMENT

BUSINESS STRUCTURE & STRATEGIES

Business Divisions Time Products Titan Edge Jewellery Eyewear Precision Engineering Injection moulds Progressive tools Jigs and fixtures

STRATEGIES ADOPTED POSITIONING STRATEGIES

Tanishq

Titan Eye+

SALES & MARKETING

SEGMENTATION

Titan Raga

Goldplus

Nebula

Sonata

Xylys

Fastrack

CHANGES ADOPTED

Unique Product Design Innovative Product Distribution

Thoughtful Ptoduct Marketing

Campaign Strategy

VISION FOR 2015 (ACTION PLAN)

Vision To be a world-class, innovative and progressive organization and to build Indias most desirable brand Targeting three-fold growth in revenue in 5 years to Rs. 14,000 crore, making Titan 3 billion dollar company To increase global presence by developing several international brands and by undertaking branding techniques. To focus on R&D and to design & develop unique and innovative products. Eyewear Rapid expansion of world-class Titan Eye+ stores to dominate the optical industry in India Future endevours: planning to enter in different segments such as accessories, helmets, wallets, perfumes