Reg. No.

M.B,A,

Tnne : Thee hours

N{aximum : 100Marks

AnswerALL questions NlarLs) I'ART A - (10.x2 = 9(J

L z WI*rt is leiailing? o'r"tarling in In&a i\l .rr ior,a rl for challenges Give sornee{amples fo: organizedretail fomrats 4. 5. 6. 7 What is unorsanizedretail folrrat? Elplain internal attroEphericcin letailing What is Ictail servicequality? Meniioll aDy five retail store blands

10. Nl.entionthe steps involved in shoppingdecisionprocess

PAHI'Lt,11. (a) Crilicajly hishlisht

( , i ', . l 6 - $ 0 M : r f t i s )

the issues and challenses of rcraiiirg

in India.

,Or
(b)
ljr.- uss ro, -oc;o ec,,noorc ar.d tF.l-.,oloCrcu irJ.luences t on reLail managedent with specjfic leference to Irdia_ '-1, . .,1 rn' (r'1, ..lprrori.s ,,f rnp oreanrz"d and rrnc,rsrnized r.tarl I'rr'',., i L,J.,

12. ..)

Or {b) Hightight ihe \,IN:C rote i'l ofsanized retail fomats rramples. with suitable

i3.

(a)

Descfibi'ihe pncss involved in the }erail pricing .teei6ions. Or

(b)

How will you build the rerail toft iriage? Explain with cuuent Indian ,.\, rplr s crrrical11, rvaluare mri,ieqf r]le fetait arirenisempnus dr.d p.ronrorions in tndlan conlext.

1 4 . r ra)

ft)
15. (a\

rn reIaltlng,

,1: HighlLgII the impacrof.cnlinein re(ei1ints. Discusb emergiogrrends ihe

I O?.

Drscuss rhe process invblved in ulderstanilinq dre reiaii shoDDr behavior. How wiU you developthe st_opper prorrle?

Or
inliuencing the retail shopper behavior wrtn

96518