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SWOT analysis

Strengths -Cost advantage -FMCG approach Weaknesses -High oil prices, cost of power increase production cost -Supply exceeds production lead to competition in price -Need of international marketing

SWOT analysis
Opportunities -Increased public investment in infrastructure -Steady growth in the cement industry Threats -Production cost increases due to increase in price of power, freight, coal, diesel etc. -Other cement manufacturing

Strengths of Supply Chain


Strengths Freight-the most successful of GACLs innovative strategies A)Of cost cutting was idea of sea transportation B)Shortest possible route for each destination considering factors at receiving side C)Retailers approach for distribution D)

Weakness of Supply Chain


Weakness Low Quality of coal No proximity to coal mines

Recommendations
GACL has to give more importance to the latest technologies and better emphasis in marketing to find strategy to reach South India in a better way. It should acquire the cement company which has more influence in South India. A need to integrate multiple plants to create a single business blue print across the organization by

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