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Strengths -Cost advantage -FMCG approach Weaknesses -High oil prices, cost of power increase production cost -Supply exceeds production lead to competition in price -Need of international marketing
SWOT analysis
Opportunities -Increased public investment in infrastructure -Steady growth in the cement industry Threats -Production cost increases due to increase in price of power, freight, coal, diesel etc. -Other cement manufacturing
Recommendations
GACL has to give more importance to the latest technologies and better emphasis in marketing to find strategy to reach South India in a better way. It should acquire the cement company which has more influence in South India. A need to integrate multiple plants to create a single business blue print across the organization by