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  • Buying Formula Theory

    Enviado por

    Prakash Morasa
    106 visualizações2 páginas
    The buying formula theory states that the purchase process is characterized by a psychological sequence of events. The sequence of events includes need recognition - solution - purchase satisfaction.

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    The buying formula theory states that the purchase process is characterized by a psychological sequence of events. The sequence of events includes need recognition - solution - purchase satisfaction.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    106 visualizações2 páginas

    Buying Formula Theory

    Enviado por

    Prakash Morasa
    The buying formula theory states that the purchase process is characterized by a psychological sequence of events. The sequence of events includes need recognition - solution - purchase satisfaction.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 2

    Buying Formula Theory

    The buying formula theory states that the purchase process is characterized by a psychological sequence of events that take place in the prospect's mind. The sequence of events includes need recognition - solution - purchase satisfaction. Given by E.K. Strong Jr.

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