Apple

was losing out market share to big companies such as IBM and Microsoft 1986 Apples B.O.D forced Steve Jobs out of the company bought next computers in 1997, which eventually brought Jobs back to Apple

In

Apple

Creative thinking skills- came up with the iPod and iTunes Motivation- rejection by Adobe was a blessing for Apple.

Expertise Partnership Kept

with Microsoft.

the company afloat by offering hard ware. CD-ROM with the computers once he realized potential in digital music.

Installed

Charismatic leader

Has a vision Is willing to take personal risks to achieve that vision. Exhibits behaviors that are out of the ordinary.

Transformational leader
FOCUS PASSION INNOVATION INVOLVEMENT EFFECTIVE COMMUNICATION

 Risk

taking- partnership with Microsoft.

Proactive

personality- identified opportunity (digital music),shows initiative(went to SoundStep), Take actions(iTunes and iPod),

 Extrovert Highflyer-

went to adobe and soundstep.

has business knowledge, has courage to take a stand, brings out the best in people, committed to success, takes risks, seeks opportunities etc. cooperative

Agreeableness Openness

to experience- creative, willing to consider new ways of doing things

Steve jobs traits and leadership skills were mainly responsible Partnered with Microsoft.
Pushed

the

managers

to

innovative

thinking
Realized

the potential digital music and worked hard for best customer experience

 Apples

saving idea- The iPod

Apples Development and success with the iPod.

UNFREEZING- Jobs realizes the potential of digital music. And starts installing CDROMS for the computers. MOVEMENT- Jobs goes to SoundSteps to create iPod and iTunes. REFREEZING- corners the market with revolutionary iPod.

Yes because Has developed the capacity to adapt and change.

Done by group 6 Sumedha Patricia Shadab Jonal Blake