Radial Analysis Terms you might use in your radial analyses (and techniques you might look at):

Product: The actual piece of Media. Audience: The intended consumers of a piece of Media. Brand name: The name given to a specific company or product. Trademark: A legal term that ensures that brand names and identities cannot be stolen. Image denotation: What the image actually shows. Image connotation: An idea or ideal that is linked to the denotation. Typeface/font: The style of the writing used. Colour: The colour of images, backgrounds or fonts that have been used. Slogan: A memorable phrase that is linked to a product.

Logo: A memorable image or picture that is linked to a product. Motive: The reason for doing something. Line of vision: The direction that a person/image of a person is looking. Mood: The tone of an image/piece of media, i.e. Happy, Sad, exciting, etc. Mise-en-scene: Literally everything that goes into making up an image but is usually used to refer to the visual theme used; is closely linked to Mood. Character: The characteristics that are being portrayed by an Image. Language: Aspects of the writing found on a piece of Media. Close up: A very closely cropped image. Medium shot: A medium range shot of an image, usually showing at least the torso of a person. Long shot: A shot of an image from far away, showing all of the subject of the image. High angle: A picture taken from above.

Medium angle: A picture taken from directly in front of the subject. Low angle: A picture taken from below the subject. Lighting (multi light source): Lighting that uses a number of light sources to illuminate the subject. Chiaroscuro lighting (one light source- shadow): Only one light source used which creates shadow on some of the subject and illumination on the rest. Mode of address: The way that a subject is looking at the audience, e.g. directly (straight at the audience) or indirectly (looking to the side/above or below the audience) . There are many more terms, but this list might help to remind you of a few You should aim to create between 2 and 5 radial analyses. Remember that if youre analysing film, you can draw several of the shots, or you could create an analysis table to fill out looking at design features.