Lux and vivel

Lux
world's first mass-market beauty soap at a fraction of the cost of some expensive brands. Lux soap colours and packaging were altered several times to reflect fashion trends In the early 1990s, Lux responded to the growing trend away from traditional soap bars by launching its own range of shower gels, liquid soaps and moisturising bars. Lux beauty facial wash, Lux beauty bath and Lux beauty shower were launched in 1992.

lux
It was branded in India as "the beauty soap of film stars'. oday, the brand is still heavily advertised in India using Bollywood stars. Madhubala, Mala Sinha, Hema Malini, Sridevi, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukerji, Aishwarya Rai, Amisha Patel, Kareena Kapoor and Tabu have all been past brand ambassadors. Priyanka Chopra is the present brand ambassador of Lux.

 Lux was launched in india nin 1929 Lux stands for promise of beauty and glamour as one of india s most trusted personal care brands Lux is the largest personal washbrand in the country with a value shareof 15% Three in every five indian consumers enjoy the luxurious bathing pleasure of lux during the course of a year

Origin of brand lux

luxury Lux first appeared toilet soap in 1925 In 1960 lux went coloured First hollywood great to appear in lux commercial

Advertising strategy
Lux star tradition started in 1934 with actor leena chitnis Bollywood stars also promotes its beauty soap Har star lucky star offer Lux celebrating range Chocolate seduction by kareena Aromatic glow Lux shower gel Shahrukh khan-first indian male brand ambassador Bring out the star in you campaign for the first time moved the brand away from film star route

Unique selling proposition

Lux is a brand that appreciates beauty and glamour Lux is a beauty soap of the stars A delight to the senses Lux celebrates the the indulgent ritual of beautification Lux is always reliable and trustworthy

Future plan
Penetrate in rural segment Trap the untapped category Increase market share

vivel
Sold only in 6 states Launched in june 2008 Are for the upper mid market andmid market consumer Benefit of nourishment,protection, and moisturization through one product

 Vivel Young Glow is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin. Vivel Satin Soft is enriched with Vitamin E and Aloe Vera which help the skin feel beautifully soft. Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin. Vivel Ayurveda Essence is enriched with multiple Ayurvedic Ingredients which help protect skin from germs and harsh environment, keeping it healthy and beautiful. Vivel Silk Spring is enriched with Green Apple extracts and Olive oil which help in making skin smooth.

 Vivel expanded its soaps portfolio by launching the Vivel Luxury Creme range of soaps in the mid premium segment. Vivel Luxury Creme soaps are available in the two variants of Olive and Shea butter, both known to give skin care benefits. The portfolio was further expanded with the launch Vivel Milk Cream and Glycerine bathing bar in January 2010. This is creamy and luxurious bathing bar is enriched with the goodness of double moisturising ingredients of milk cream and glycerine. Launched in May 2010, Vivel Deo Spirit Soap is targeted at the young, modern, experimental, vivacious and trendy youth.

 ITC forayed into the skin cream category with the launch of Vivel Active Fair in July 2010. The Vivel range of shampoos is available in three variants: Vivel Shine & Glow is suitable for dull to normal hair and is enriched with Green Tea Extract and Conditioners. It adds shine to hair. Vivel Soft & Fresh is suitable for dry to normal hair and contains Extra Conditioners and Soya Protein. It makes hair soft and fragrant. Vivel Volume & Bounce is suitable for oily to normal hair and contains Jojoba Oil and Conditioners. It adds volume and bounce to hair.

 e product portfolio was further enhanced with the launch of Ultrapro anti-dandruff shampoo under the umbrella brand Vivel in December 2008 All products offer a unique