Escolar Documentos
Profissional Documentos
Cultura Documentos
News is the information about a recently changed situation or a recent event. It is published in newspaper and broadcast on radio and television about recent events in the country or world or in a particular area of activity. If we say that someone or something is News, we mean that they are considered to be interesting and important at the moment, and that, people want to know about them on the radio OR in Newspaper OR in television.
Newspaper is combination of news print paper, which contributes 70% of the cost. It consists of ink i.e. 4% to 5 % of cost. Newspaper is a publication consisting of, a number of large sheet of folded paper, on which news, advertisement, and other information is printed. Newspaper consists of two things i.e. news and advertisement. News consists of the information regarding the local areas, cities, national and international. And advertisement consists of the advertisement given in the newspaper.
INDEX
Sr. NO
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11
EXCECUTIVE SUMMARY
NAME AND ADRESSES OF THE COMPANY INTRODUCTION OF THE COMPANY MISSION AND VISION OF THE COMPANY HISTORY SEGMENT OF THE UNIT STRUCTURE OF THE COMPANY KEY PERSONS OF THE ORGANISATION PRODUCT CLASSIFICATION EDITORIAL DEPARTMENT PRODUCTION DEPARTMENT PRODUCTION PROCESS
PAGE NO
03 04 05 06 07 08 09 10 11 12 13
MISSION:
The Mission of the organization is, to increase the quantity of people who read SAURASHRA SAMACHR NEWS PAPER (A UNIT OF D.B.Corp.Ltd) in Bhavnagar and rural areas covered by Bhavnagar. D.B.Corps ultimate mission is to increase the readers of D.B.Corps publications, like DAINIK BHASKER, DIVYA BHASKAR, and DNA news paper etc, world wild.
VISION:
The Vision of the organization is, to be one of the highest selling news papers in Bhavnagar centre, named as SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.). D.B.Corp.Ltd. is also carrying the same vision, to be the no.1 news paper in India.
The Divya Bhaskar Group was established in 1958 in MADHYA PRADESH. It was started by Dwarka Prasad Agarwal. His son, Mr. Rameshchandra Agarwal, is the Chairman, Mr. Sudhir Agarwal, is the Managing Director and MR. Dinesh Agarwal, is the Director, in current situation. Bhaskar Group first printed Dainik Bhaskar News paper, in HINDI language at North India, before 50 years ago, Bhaskar group established in the firm of one newspaper. Now doing 900 cores Rs of turnover this group is highlight in 80 decades. When time pasted this group is expanded their business activities in textile salient accusation oil refinery Dalda and T.V media & Information technology etc. field they are entered. Bhaskar Group is established before 50 years. It is most public reading newspaper. Bhaskar Group is covered M.P, Chhattisgarh, Gujarat, Rajasthan, Chandigarh, Haryana, Himachal Pradesh & Maharashtra published from every city. In 2004, Bhaskar Group entered in Bhavnagar, Gujarat, and taken over a press called SAURASHTRA SAMACHAR. From then onwards, the organization became SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd).
CHAIRMAN
MANAGING DIRECTOR
DIRECTOR
CIRCULAR DEPARTMENT
AUDITORIAL DEPARTMENT
PRODUCTION
BILLING DEPARTMENT
RECOVERY DEPARTMENT
UNIT HEAD EDITOR DY. EDITOR MARKETING MANAGER FINANCIAL MANAGER PRODUCTION MANAGER CIRCULATION MANAGER H.R. EXECUTIVE
Mr. RAJENDRA YADAV Mr. PRATAP BHAI SHAH Mr. TARAK SHAH Mr. RAMNAHT NAIR Mr. DUSHYANT VERMA Mr. SURYAKANT TIWARI Mr. DEVENDRA BHATT Mr. DEEPAK MAKHIJA
PRODUCTS CLASSIFICATION
SAURASHTRA SAMACHAR is a brand name of a news paper, which is actually a unit of BHASKAR GROUP. The BHASKAR GROUP of company also classifieds some products, as follows:
1) Dainik Bhaskar 2) Divya Bhaskar 3) DNA news paper 4) Supplementary magazines Dainik Bhaskar is a Hindi news paper; Divya Bhaskar is a Guajarati news paper, and DNA Money is an English news paper. They have also launched a magazine, called Aha! Zindagi! SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is publishing four different supplementary in a week along with the news paper.
Day
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Supplementary Name
Women Bhaskar Kalas Dharma Darshan Navrang Bal Bhaskar Divya Bhaskar Sunday
Pages
16 16+6 16+6 16 16+4 16 16+8
Price money
2.5/- Rs. 2.5/- Rs. 3/- Rs. 2.5/- Rs. 3/- Rs. 2.5/- Rs. 3/- Rs.
EDITORIAL DEPARTMENT
Editorial Department collects the current topics and related information, political views, sports information, crime reports etc and prepares them in the manner of news. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), has an Editorial Department as under.
BRANCH MANAGER
EDITOR
DEPUTY EDITOR
ASSISTANT EDITOR
ASSISTANT EDITOR
ASSISTANT EDITOR
WORK FORCE
STRUCTU
PROCESS MAN
Page 12 of 65 S.Y.B.B.A 2010-11
PRODUCTION PROCESS
National/ international news News of Gujarat Local news
Film processing
Image setting
Plate making
Transportation service
Printing
Distribution
INDEX
Sr. NO
3.1 3.2 3.3 (1) (2) (3) 3.4 (1) (2) 3.5 3.6 (1) (2) 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16
EXCECUTIVE SUMMARY
INTRODUCTION OF HRM ORGANISATION STRUCTURE RECRUITMENT, SELECTION, ORIENTATION TRAINING, DEVELOPMENT JOB DESCRIPTION PROMOTION, TRANSFER PERFORMANCE APPRAISAL WAGE AND SALARY WORKING E.S.I. SCHEMES STUDY OF PROVIDEND FUND SCHEME HEALTH AND SAFETY WORK LIFE BALANCE (TIME KEEPING) PERSONAL RECORDS EMPLOYEE WELFARE SOCIAL RESPONSIBILITY CONCLUSION
PAGE NO
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
INTRODUCTION
Page 14 of 65 S.Y.B.B.A 2010-11
Out of all factors of production, man is considered to be the most important factor of all. Indian industry is waking up the challenges thrown in by market economy. To survive in this highly competitive scenario, managers are being pressured to improve quality, increase productivity, cut down waste and eliminate inefficiency. The collective efforts of the employer and the employee assume relevance in this context. And this is where HUMAN RESOURSE MANAGEMENT can play a crucial role.
DEFINITION:
According to Glueck-, Human Recourse Management is concerned with the most effective use of employees to achieve organizational and individual objectives. It is a way of managing people at work, so that they give best to the organization. Simply, HRM is concerned with the peoples dimension in organizations. Personnel Department is very essential and plays a vital role in a company. SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a separate HR Department. Welfare activities done by this department is remarkable. Man Power strength at SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is as under.
Organization is a group of people working to gather to achieve a specific goal. Working co-operatively and mutually benefits the employees and organization people who work to gather require defined system or structure through, which they are related to each other and through which this efforts can be coordinated. The structure of personal Department of SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is as under:
HR HEAD
HR EXECUTIVE
WORK FORCE (STAFF): 3 CLERKS, : 2 TELEPHONE OPERATORS. 4TH CLASS STAFF : 3 PEONS, : 3 CLEANERS,
(1) RECRUITMENT
In Bhaskar, manpower recruitment is a designated process. Manpower budget is approved at the start of the financial year. Bhaskar is an equal opportunity employer. The company does not discriminate against any applicant, employee or former employee on the basis of race, color, religion, caste, gender, national origin, age, sexual orientation, marital status, disability or any other attribute. All employment related decisions are based on legitimate non- discriminatory business reasons.
SELECTION PROCEDURE AT BHASKAR GROUP CAMPUS RECRUITMENT: Pre Placement talk Written Test Evaluation of the written test Selecting and announcing the short listed candidates for Interviews
Page 18 of 65 S.Y.B.B.A 2010-11
(1) TRAINING
Training is the act of improving ones knowledge and skills to improve his or her job performance. Training bridges the aim between what the employee has and what the job demands.
1. LECTURE 2. CONFERENCE 3. PANEL DISCUSSION 4. ROLE PLAYING 5. CASE STUDY etc. Page 20 of 65
S.Y.B.B.A 2010-11
DEFINITION:
According to Flipo, A job description is an organized factual statement of duties and responsibilities of a specific job. Job Description is done in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), for the following purpose.
A. Job title, department B. Activities and tasks to be performed C. Job responsibilities D. Working conditions E. Social environment F. Extent of supervision given and received G. Relationship with other job Page 22 of 65 S.Y.B.B.A 2010-11
To motivate employees to higher productivity To attract and retain the services of qualified and competent people To recognize and reward the efficiency of an employee To fill up higher vacancies from within the organization To increase the effectiveness of the employee and of the organization etc.
Potential and capability for taking on higher responsibility which will be based on the feedback provided by superiors and interviewing candidates. At higher levels greater importance is given to the individuals potential and capabilities.
Over a period of time, the productivity of an employee may decline because of the monotony of his or her job. To break this monotony, the employee is transferred.
The climate may be unsatisfactory for an employees health. He or she may request a transfer to a different place where his or her health will not be affected by its climate.
her performance on the job and his or her potential for development. PERFORMANCE APPRAISAL AT SAURASTRA SAMACHAR (A Unit OF D.B.Corp.Ltd):
Page 25 of 65 S.Y.B.B.A 2010-11
Bhaskar believes in KRK (Key Result Area) mode of evaluation. These KRKs are specific to the functional areas and are provided to each of the employee and to the new employees on joining by their immediate senior. The KRKs are in sync with the organizational goal, job responsibility, and the performance expected from the employee. Being a unit of Bhaskar Group of Company, SAURASHTRA SAMACHAR also favors the same formula for performance appraisal. When is the appraisal carried out? Appraisal is carried out on annual basis in March and October for the financial year gone by, or for the designed period on case to case basis.
In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), wages and salaries are distributed on the 7th of each month for workers and staff members. It is given in case/cheque. If the employee has taken a loan, the amount of its statement is directly
deducted. In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), for wages and salary here are three grades Wage & Salary Administration
Executive Grade
Worker Grade
The allowance is also gives according to salary grade. The Company as under pays the form of wages and salaries. The form of wage and salary: Add: Basic Salary + Daily Allowance + Allowance. Less: Provident fund + Employee state Insurance + Loan Deduction = Total.
1.75 % amount form employee's salary. 4.75% amount given by the Company of Salary paid to the 6.50% contribution The employees whose remuneration is lower than Rs 6500/- is covered under this scheme. They are given facilities mentioned below. : (1) Medical facilities for the employees and their husband, wife, Children dependent parents. There are four hospital of ESI Corporations in Bhavnagar for this purpose. (2) IN case of employment, the corporation gives injury or sickness 75 % of salary. (3) In case disaffirming he is getting pension, which is fined by the E.S.I. Corporation. (4) In case of death of the employees, his family members are given compensation and pension also. (5) Maternity leave for women workers for three months.
In SAURASHTA SAMACHAR (A Unit of D.B.Corp.Ltd.), Provident Fund Scheme is given and managed by the company. Employees can also get refundable and non refundable loan from his provident fund in the following way. 1) Employees can withdraw 80 % House loan from their provident fund. 2) Employees can withdraw 50 % marriage loan from their provident fund.
employees and workers on regular base. They organize blood donation camp free of cost. The group is providing better safety measures towards their workers. They provide first aid facility to their employees.
SEFETY DEPARTMENT
The objectives of the safety department of SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.) are: Zero Accidents. Maintain safe working procedures. Provide safety instructions. Good housekeeping within the factory.
SAURASHTRA SAMACHARA(A Unit of D.B.Corp.Ltd.), understands that employees have personal commitments which they need to meet. Thus, to assist employees-meet their requirements along with the business objectives, the following policies have been designed.
WORKING HOURS:
10 am to 2 pm - WORK TIME 2 pm to 4 pm - LUNCH TIME 4 pm to 8 pm - WORK TIME This Time-Schedule applies to Management, Staff/Supervisors and workers. NIGHT SHIFT (At Chitra, Production house, GIDC) 9 pm to 4 am
Personal Record is very important thing which includes Name, address, Date of appointment, Date of birth, Educational qualification, Sex, Hobbies, Past experience etc. of each employee. Including the personal record in SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.), also different records of its personas is maintained. The personal records like the record of candidates, which have been interviewed but not appointed, records regarding the presence of each employee and so on are also kept. These records are further used in taking some important man power decision like selection, promotion, transfer etc. in the organization.
RECORDING ATTENDANCE:
Recording attendance is essential for maintaining leave records and for salary calculation.
The company is engaged in various Welfare Activities like SPORTS ACTIVITY (once in a year), PARENTS GET TO GATHER, and also two times tea in a day as a facility, etc for the benefit of its employees. Such activities are providing as a gesture of goodwill and for the personal development and motivation of the concerned employee and his family.
SOCIAL RESPONSIBILITY
The main objective of a news paper should be to make people aware by giving correct news on politics, sports, religion, crimes, current issues, and city news. Along with this, the main purpose of news paper is to know the issues related to human life, which includes the routine life problems of people and what are the sources to decrease those problems, means how the problems could be shorted out. Page 33 of 65 S.Y.B.B.A 2010-11
SOCIAL AWARENESS PROGRAMM BY BHASKAR GROUP Bhaskar Group of Company have been started a wonderful job, as social awareness program, called RUBRU in all the cities of Gujarat, where D.B.Corp.Ltd., publishes its news paper. In Bhavnagar, it has been started from 8th of the August, 2009 by SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) and covered 15 wards till now and getting tremendous success. RUBRU is a program, where a common man can raise his voice towards the problems he is facing on. Generally, issues related to water supply, road-repairing, damage water lines, night crimes, damage drainage lines, dung heap etc are told to get its better solution. Generally, 3 corporatists of related wards, 1 Deputy Manager of PGVCL, PSI of Bhavnagar, Bhavnagar Municipal Corp. officers and 108-ambulance get present in a RUBRU session. The program is held during 10am to 12 pm, on every Sunday at different wards by SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.) After completing rest of the 2 wards, the organization is planning to make another social awareness program on the FOLLOW UP upon current RUBRU program. Indeed, SAURASHTRA SAMACHAR NEWS PAPER (A Unit of D.B.Corp.Ltd.) is doing nice job, having RUBRU kind of social activity, which has become a chain between the public and corporation.
CONCLUSION
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), has a large well established personnel department. There is a very good and co-operative relation between management and employees. Hereby I conclude as under:
1. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a sound organization structure and desirable working relationship among all workers and members of organization. 2. In case of recruitment they give 1st preference from internal sources. 3. They prepare employees for higher level task through training. 4. There is a very good system of appraising performance of personnel. 5. Thus, SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a very smooth running.
INDEX
Sr. NO
4.1 4.2
EXCECUTIVE SUMMARY
INTRODUCTIOIN ORGANISATION STRUCTURE
PAGE NO
36 37
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S.Y.B.B.A 2010-11
4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12
PRODUCT PLANNING PRODUCT LIFE-CYCLE MARKET SEGMENTATION PRICING POLICIES CHANNEL DISTRIBUTION SALES PROMOTION ADVERTISING MARKETING REASERCH MARKETING MIX CONCLUSION
38 40 41 42 43 44 45 46 47 49
need. It is the planning, development, channels of distribution, pricing, packaging and selling etc. It is a Backbone of the company. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is a medium scale unit and is a manufacture of News paper. It owes monopoly in production process. To identify wants and create customers the company has set up a marketing department at its ahmedabad branch. Here marketing efforts are carried out by four basic principles. 1. Reasonable & Consistent pricing. 2. Good Quality. 3. Dependable Supplies. DEFINITION OF MARKETING MANAGEMENT Marketing is the Management process for identifying, anticipating and satisfying consumers requirements profitably.
S.Y.B.B.A 2010-11
BRANCH MANAGER
Page 37 of 65
MARKETING MANAGER
MARKRTING EXECUTIVE
MARKETING EXECUTIVE
MARKETING EXECUTIVE
Product Planning is the process of determining that line of products which can secure Maximum net realization from the intended markets. Products planning means to decide what type of product is to be produced or what needs or requirement the products to satisfy the consumers and for whom the product is meant. Planning Process before it is introduced in the market. In any company every new product formulation should under the following customer oriented product 1. Idea Generation. 2. Idea Screening. 3. Business Analysis. 4. Test Marketing. 5. Costomerization. In SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.), planning is done in such a way that available to it users. There are three type of product planning carried out as under. 1. Long Range Planning. 2. Annual Operation Planning. 3. Monthly Planning.
Market Share Market Demand Market Competition Monsoon Position Distribution Demand
3. MONTHLY PLANNING
The monthly planning is generally done in OPG (OPERATING PLANNING GROUP) meeting held as the corporate office. Here planning is done for 3 months for e.g. In month of December planning is done for next 3 months January, February, March and so on. Generally all products-planning decisions are taken at head office Ahmedabad, Gujarat.
Monthly Planning
Month December January February January 3 February 2 3 March 1 2 3 April 1 2 May 1
According to Philip Kotler, PRODUCT LIFE CYCLE is an attempt to recognize the distinct stages in the sales history of the product. P.L.C. is the heart of marketing strategies, the stages of P.L.C. is as under.
1. INTRODUCTION
This stage is also known as market-pioneering stages here the product is just introduced in the market for the first time. There is no new product in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), which id newly introduces into market.
2. GROWTH STAGE
Thus stage second stage of P.L.C. where the consumer and the market demand for the product accept the product increases and sales begin to rise. SAURASTHRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is in the GROWTH stage.
3. MATURITY STAGE
In this stage sales turn over reaches to the highest level market become saturated because the household demand is satisfied in the distribution channel are full.
4. DECLINE STAGE
In this stage actual sales being to fall under the impact of new product competition and changing consumer test performance during this gradual comes down. Every company has to pass through this process.
PHILIP KOLTER defines that, Market segmentation is dividing a market into distinct group of buyer with different needs, characteristics or behavior, who require separate product of marketing mix. As far as SAURASHTRA SAMACHAR is concerned, its product covers all parts of BHAVNAGAR as well as many rural areas. So the market covered by SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is large, therefore it adopts following segmentation. PEOPLE ORIENTED VIEW
GEOGRAPHICALLY
DEMOGRAPHICALLY
Where, in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) the Geographical segmentation covers, the news related to Region, City news, and news about rural areas. And the Demographic segmentation includes the supplementary related to its readers age, gender, occupation, education etc.
Producers have to also keep in view of competition in the market, consumers behavior regulatory policies, profit and finally, goal of organization. In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), the pricing policy of its product is framed at the head office. The company has monopoly over its product and its demand is very high. The company maintains a price line corresponding to the cost and it does not take undue advantage of shortage or market fluctuation. Even if the demand is high, it charges low price with a view of sales maximization and satisfaction of the customers. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), onto consideration, the following main factors while fixing the price:
1. Cost of production
It includes all type of production cost i.e. fixed cost as well as variable cost.
2. Taxes
Freight Excise Sales tax Octroy ( if applicable)
4. Government policy
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) fixes the prices as per the rules of Government. Objective of business is to provide satisfaction to the consumer not to take advantages of fluctuation.
ultimate consumer. It is an integral part of marketing. Its function is to distribute, spear out or disseminate. The channel of distribution is the means through which the products move from the producers or manufactures to ultimate consumers. SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.), produced well can be distributor or sold through A channel, as under:
DEPOTS
AGENTS
HAWKERS
CUSTOMERS
trade. The purpose of promotion is to attract new tiers to reward loyal customers and to increase the repurchase rates of occasional users. Sales promotion is a vital ingredient of the promotion mix. It is sales efforts, undertaken by a business unit to boost sales. It helps in maintaining of increasing the sale level of a product or product. It is a vital link between personal selling and advertising, which backup the pre-selling and stimulates the impulse buying. It is a temporary offer of a material reward to the consumer. Sales Promotion activity has specific purpose which is as under. 1. To attract new customer. 2. To know customers about the introduction of new policy. 3. To encourage present customer to buy more. It is an important activity being performed by the marketing department of the SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd), to increase the sales volume. It used some good criteria for sales promotion. The firm allows 30 days credit facility and also this limit is increased, if necessary it also gives the commission and discount (in the form of LAWAJAM system) to the consumer. Pricing policy is used by the company to maintain contact of the consumer.
ADVERTISING OBJECTIVE:
Advertising is one of the tool company uses to direct persuasive communications to target buyers and public. It consists of non-personal forms of communication, connected through paid media under taken to increase sales and profits over what they otherwise would be. Page 45 of 65 S.Y.B.B.A 2010-11
More specifically, the purpose of advertisements of enhancing potential buyers response to the organization and its offers SAURASHTA SAMACHAR (A Unit of D.B.Corp.Ltd.) is not doing any personal advertising for its new paper.
EDITION
PAGE POSITION
Page 2 (Any Layout up to 10 cm.) Inside Page Back / Last Page Front Page
B/W
90/150/180/225/-
COLOR
N.A. 200/250/300/-
SAURASTRA SAMACHAR
B/W
90/20/90/75/-
COLOR
N.A. N.A. N.A. 112.50
that involves the top management to learn more about the most appropriate Marketing Must. The scope of marketing research stretches from the identifications of consumer wants and needs to the evaluation of consumer satisfaction. It includes research in respect of consumers, product, sales distribution channels, advertising, pricing and physical distribution, the head office at Mumbai does the work or marketing research. The head office at Ahmedabad does the work of marketing research of SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), on Bhavnagar unit. As far as SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is concerned for marketing research following two steps have to be taken into consideration. (1) Present situation. (2) Planning and forecast.
Marketing mix is a combination of marketing variable, it involves following element. . There are many possibilities can be collected in to four group of variable
known as the 4Ps (product, price, place, promotion).
1. Product Mix.
Product mix is related with different types of product of a particular brand. The set of all product line and items, that particular seller offers for sale. A company product mix has four important dimensions with width, length, depth and consistency.
No. of product line No. of items with in product line Varieties of each product in each line Consistency of product mix refers to similarly or relatedness in the product offered by the company.
2. Price Mix.
While determining the price following cost is taking into consideration. Taxes Transfer costs Allowances Discount Material costs.
3. PLACE MIX
Place means the process of proving the goods from producers to consumer. There is a particular channel of distribution in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) SAURASTRA SAMACHAR PRESS DEPOTS AGENTS Page 48 of 65 S.Y.B.B.A 2010-11
HAWKERS
CUSTOMERS
4. Promotion mix.
Promotion mix is a very important part for increasing the sales; SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is given promotion to their agents, in case of gifts, and credit also, if their sales are good.
CONCLUSION
From the above discussion, we can observe that, there is a monopoly of SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.), in media industry. Though there are various competitors like GUJARAT SAMACJHAR and SANDESH etc. the organization structure is capable enough to generate new readers for their news paper. The product planning is made for monthly, yearly and for long term also. The market segmentation is Page 49 of 65 S.Y.B.B.A 2010-11
based on the product and the area. The pricing policies are based on the price of the competitors, cost of production, tax and government policies. The channels of distribution are mainly based on the type of customer. Market research is done through the Head office at AHMEDABAD. But still they should develop more of their marketing strategies and development.
INDEX
Sr. NO
5.1
EXCECUTIVE SUMMARY
INTRODUCTION
PAGE NO
51
Page 50 of 65
S.Y.B.B.A 2010-11
5.2 5.3 5.4 5.5 5.6 (1) (2) 5.7 5.8 5.9 5.10
ORGANISATION STRUCTURE FINANCIAL PLANNING CAPITALISATION CAPITAL STRUCTURE MANAGEMENT FIXED ASSETS PROFITABILITY CAPITAL BUDGETING MANAGEMENT OF WORKING CAPITAL CASH AND BANK MANAGEMENT CONCLUSION
52 53 54 55 56 57 58 59 60
INTRODUCTION OF FINANCE
Financial Management refers rising of adequate funds at the minimum cost and using them effectively in business. In other words, financial management is concerned with the financial problems of the business organization. It is concerned with the problems of raising finance to establish, expand and modernize business unit, the problems of providing fixed and working capital, the problem of distribution of income etc.
The first aspect to be attended is the estimation of how much money a business organization requires, and for what purpose. In the second place, it is to be seen how much the amount estimated for meeting the business requirement should be raised. .
DEFINITION:
According to Hoagland says, Financial Management is concerned mainly with such matters as, how a business corporation raises its finance and how it makes use of it. Looking to this importance of FINANCE, SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has set up a separate department to carry out all its financial activities.
ORGANISATION STRUCTURE
The Responsibility for financial management respired throughout the organization in the sense that financial management is to an extent an integral part of the job for the manager involved in planning, allocation of resources and control, finance management is highly specialized in nature and is handed by specialist financial decisions are very important. The organization structure of financial management at SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.), as an under follow Page 52 of 65 S.Y.B.B.A 2010-11
BRANCH MANAGER
FINANCE MANAGER
STORE INCHARGE
ACCOUNT ASSISTANT
ACCOUNT ASSISTANT
ASSISTANT
A firm needs to manage its resources effectively to achieve its objectives. Financial paining is pre-required for the smooth functioning finance department and for the purpose of growth and expansion of business activates. There are two types of financial plans. 1. Long term financial planning 2. Short tern financial planning Financial planning shows firms growth, outcome of investments and need of funds during a given period of time. Generally, the term financial plan are formulated for the expansion of business, for starting new units, for developing new products, for modernization of the unit, and for the purpose of sales of fixed assets. The share tern financial plans are formulated for the smooth functioning of the day business operation for the payment of miscellaneous expenses like salary, wages etc.
CAPITALISATION
We can determine companys performance proper through capitalization test. Over capitalization and under capitalization both are harmful to the company. A firm should be properly capitalized, neither more nor less. Page 54 of 65 S.Y.B.B.A 2010-11
OVER CAPITALISATIOPN
A Company is said to be over capitalized, whose shares real value is less than book value. In other words a business can be said to be over capitalized, when capitalization exceeds the real economic value of assets. The causes of over capitalization are as under: a. Floating of excess capital. b. High cost of promotion. c. Borrowing at higher rate. d. High rates of taxation.
UNDER CAPITALISATION
A Company is called to be undercapitalized if it shares real value is more than the book value. The causes of under capitalization are as under. a. Promotion during deflation. b. Desire of control. c. Secret reserves.
FAIR CAPITALISATION
A Company whose shares real value is same that of book value i.e. shares real value and book value are equal than it is called fair capitalization. D.B.Corp.Ltd. is in fair capitalization as its shares is same with the book value, and SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is also going in fair capitalization.
CAPITALIZATION STRUCTURE
Capital structure refers to the making of capitalization in a broader sense. Capital structure includes shares, reserves etc, and the components of the total capital the
optimum capital structure may be defined as the capital maximum value of firm. The capital structure of D.B. Corp. Ltd. is as follow.
CAPITAL STRUCTURE
Capital structure is a break of long terms capital into small unit of various forms of shares. Firms should always try to maintain and optimum capital. An optimum capital structure can be defined as the combination of debt and equity that leads to the maximization of the total value of the firm. Capital structure affects the value of company by affecting either its expected earnings or the cost of capital or both. Thus it can be said that capital structure decisions are crucial as they as they affect the total value of the firm. The capital structure of D.B.Corp.Ltd is as follows.
Amount Particulars 1) Sources of funds Share holders funds a) Share Capital b) Reserves and surpluses 2) Loan Funds a) Secured Loan b) Unsecured loan 3) Authorized capital 249,000,000 Equity shares of Rs. 10/- each 1,687,906,050 1,543,971,686 5,095,523,507 218,945,919 249,000,000 (March-2010)
Fixed assets (A) Gross block (B) Less: depreciation (C) Net block
(2) PROFITABILITY
Profit is the primary objective of the business. In a view of heavy investment, profit is necessary for the success of most enterprise. The word profit implies a comparison of the operation of business between two specific dates, which are usually separated by an interval of one year. No company can survive long without profit. There is no future for a private enterprise which incurs loss. Profit is the signal for the allocation of resources and judging the managerial efficiency. In D.B.Corp.Ltd., though decrease in profit this year, company is hopefully getting success and not in loss.
YEAR
S.Y.B.B.A 2010-11
PROFIT
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1,013,984,758 684,760,533
CAPITAL BUDGETING
The terms capital budgeting may be defined as decision making by which a firm evaluates the purpose of major fixed assets including Building, machinery and equipment. The firms capital budgeting contains two world capital. Production, enterprise and budgeting including a detailed qualified planning which guides activities of an enterprise towards the achievements of its profit, then capital budgeting consists of planning the available capital to the purpose of a firm. The following methods are used. a) Payback period method b) Accounting rate of return method c) Profitability index method d) Internal rate of return method e) Net present value method
The funds available with the company are: Funds Share capital Reserves and surplus Fixed assets Rs. 1,687,906,050 1,543,971,686 5,561,584,495
Inventory Management
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has techniques for maintaining inventory at proper Level; the techniques adopted by D.B.Corp.Ltd., areas under: 1. Economic order qualities. 2. Selective inventory control Both techniques are used at time same time in D.B.Corp.Ltd. so they never face any crises of inventory. Total Inventory turnover Ratio = = = Total sales Total Inventories 2,150,936,538 710,818,926 3.025
Current Assets Inventories Sundry debtors Cash and bank balance Loans and advances
Less: Current Liabilities & Provisions Liabilities Provisions 1,689,152,164 383,430,753 2,072,582,917 Net current assets 2,217,425,543 1,274,447,730 338,752,028 1,623,199,731 2,571,143,874
CONCLUSION
The companys net sales and incomes have increased compared to previous year. The exports sales registered have also an increase. The improvement in turnover and net profit during the year under review reflects. I have found, SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has very sound and efficient financial department. After my training over there, I would state following facts about it. 1. The financial executive takes all- important decision. 2. There is short term & long term financial planning. 3. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a good capital strewed. 4. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is a profit making company with sound financial position.
SWOT ANALYSIS
In the summing up of this report, I would like to highlight here, that SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a bright and prosperous future. After taking training at this unit, I found following points to conclude.
STRENGTH:
Bhaskar Group believes in truth, purity, commitment and dedication towards their job, which points out the way they present the news. Being a unit of D.B.Corp.Ltd. SAURASHTRA SAMACHAR applies the same format to achieve their goals in printing media in Bhavnagar. Their employees are also its strength. It has professionalism in every department.
WEAKNESS:
They are still in hard competitions with other news papers published in Bhavnagar, because of weak marketing management.
OPPORTUNITIES:
It can be no.1 news paper in Bhavnagar, by differentiate their schemes, product-quality and by proper marketing.
THREATS:
The company is not using that much of latest technology, so it is a barrier in producing more number of papers and best qualitative work.
BIBLIOGRAPHY 1. BOOKS:
Aswathappa
K,
(2004),
HUMAN
RESOURCE
AND
PERSONNEL MANAGEMENT the McGraw-Hill Publishing Company Limited, Fourth Edi. Rana T.J. (2006), FINANCIAL MANAGEMENT, B.S.Shah Prakashan, Sixth Edi. Kotler Philip, Keller Kevin, (2008), MARKETING MANAGEMENT Person Education, Twelth Edi.
H.R. MANUAL BHASKAR GROUP