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SWOT ANALYSIS
Weaknesses Not pro actively coming out with newer models Lack in product differentiation. Different models at different price points Focus on mass market instead of niche markets Not very user friendly designs.
Opportunities Distinguish its service from competitors. Offer product variations Demand for cell phones driven by the service providers or carriers Tie up with service providers Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report)
Threats Motorolas dominance in the U.S, Nokias popularity in the European market, controlling more than half of the world market Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share. Not keeping track of the new trends in the market Not an accessory and fashion statement
Weakness Lapse has opened up space for smaller competitors Potential threat from Microsofts entry into mobile telephony Ericsson- king of wireless infrastructure Design to market takes more time
Opportunities Highest growth in markets such as China and Latin America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction
Threats Biggest threat - complacency Inflection point - a disruptive technological change New competitors with different skills and potent brands challenge 3G will increasing competition between suppliers Cheaper midrange models from Motorola and others