A STUDY ON CUSTOMER SATISFACTION SBI LIFE INSURANCE POLICIES IN RASIPURAM

INTRODUCTION OF SBI LIFE  SBI Life Insurance Company Limited is a joint venture between the State Bank of India and BNP Paribas Assurance. SBI Life Insurance is registered with an authorized capital of Rs 2000 corers and a Paid-up capital of Rs 1000 Corers. SBI owns 74% of the total capital and BNP Paribas Assurance the remaining 26%.State Bank of India enjoys the largest banking franchise in India.

 BNP Paribas, part of the worlds top 6 group of banks by market value and a European leader in global banking and financial services, is one of the oldest foreign banks with a presence in India dating back to 1860. PRODUCT PROFILE Saving Plans - Old products not available for fresh purchase 1. SBI Life- Sudarshan : This plan provides protection and savings. It is a regular endowment plan where you save for the future and at the end you get an accumulated amount with bonuses. Unit Linked Products - Currently available products to purchase 1. SBI Smart performer : It offers the double benefits of Higher than the Highest of the daily NAV Guarantee and the view of market upside. 2.Unit plus super : It offers you guaranteed additions and choice of payment options, giving you far superior value. 3.Saral Maha Anand : Twin Benefit of Market linked returns & insurance cover. 4. SBI Life Smart Elite : It gives you flexibility to pay premium(s) for limited term or single premium, with the freedom to stay invested and protected for long term. 5. SBI Life Smart Scholar: Its provide you with a unique, flexible and all-encompassing solution through our SBI Life - Smart Scholar Plan. STATEMENT OF THE PROBLEM Many brands more compatition Each persion have more wants from the company Day to day they change their position (mentaly) they need better

OBJECTIVES To study about the area of problems To fulfill their satisfaction as much as possible To make them comfortable with our schemes

Chapterization
First chapter introduction Second chapter questioner Third chapter analysis Fourth chapter conclusion

CONCLUTION The study reveals that the effect should be taken to improve the Insurance Policy. But the company has more current liabilities than the current assets leads to less liquidity position of the firm. So to conclude we can state that the company is matching towards a good position.