Cello Writing Instruments.

Cello ceaselessly endeavours to bring in the newest and the best of technology to set new benchmarks in quality and innovates constantly to blaze new trails in the market place.

1982 - With a tiny factory for making plastic household goods, Mr. G. D. Rathod makes a small beginning in manufacturing. Behind this step the founder has a vision of uncompromising quality and total consumer satisfaction. Set up on this deep foundation, Cello begins its journey to become a leader. 1986 - A new factory for Cello Thermoware is set up in Goregaon, Mumbai capable of manufacturing the finest range of hot pots and casseroles, insulated water bottles, attractive range of insulated jugs and flasks. Soon demand rises for the new and quality products, to keep up with which a new factory is set up in Daman. Cello Household Products began to be exported to a number of countries. 1994 - Cello Group ventures into manufacturing moulded furniture. Elegant, versatile and durable, Cello furniture brings convenience and style to consumers at surprising economical price , made from special grade plastic and state-of-the-art moulds from Italy. Cello furniture becomes a household name in quality. 1995 - Cello Writing Instruments, a part of Cello Group entered the plastic moulded ball point pen market. In 1995, Cello exploded on the scene with Cello Clear Pens with Swiss tips and German ink and changed forever the way pen ran on paper. The revolutionary new smear free, smooth flowing pen not just took the market by storm but marked a new era in writing instruments in India. Not too long after, the company unveiled two more models Prism and Crystal and with that what started as a mere 3-machine company, took wings.