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  • Schofield Media's - Food and Drink Magazine

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Attribution Non-Commercial (BY-NC)
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    Sinalizar o conteúdo como inadequado
    34 visualizações1 página

    Schofield Media's - Food and Drink Magazine

    Enviado por

    Schofield Media
    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    KINGS 7/24/08 9:46 AM Page 38

    kings command foods inc.

    King-Sized Growth
    Kings Command predicts changing buying trends, and in the process, is becoming
    the leader in the fully cooked meal replacement segment. By Brooke Knudson

    company profile
    Kings Command Foods Inc.
    www.kingscommand.com
    Proj. 2008 revenues: $80 million
    Headquarters: Kent, Wash.
    Employees: 200
    Specialty: Pre-portioned meats
    and meal kits
    Ron Baer, pres./owner: “We’re in
    approximately 80 percent of the
    retail grocer stores [nationwide].”

    C
    hanging consumer lifestyles
    are altering the way meals
    are sold and prepared today.
    Time-pressed consumers
    looking to dine at home are
    seeking restaurant quality products, but
    without the cost or commitment related to
    dine-in restaurants.
    In response, supermarkets and
    food manufacturers are rolling out
    programs such as take out and restau-
    rant-quality meal replacement items.
    Fully cooked rotisserie chicken, large
    salad bars and sandwich stations and
    freshly made to-go meals are becom-
    ing commonplace.
    At Kings Command Foods Inc., stay-
    ing abreast of shifting consumer attitudes
    while also offering an ever-evolving
    product line are the keys to success, says
    President and second-generation owner
    Ron Baer. In 2005, the company added
    what Baer calls a restaurant quality meal
    replacement line.
    “What we’ve found through retail
    chains is that over half of their customers
    don’t know what they are going to have
    for dinner that night at 4 p.m.,” Baer notes.
    “Making them a dinner that’s conven-
    ient, good-tasting and [one] they’ll
    come back for is our goal.’”
    Since adding the home meal replace-
    <<
    Since Kings Command added its home meal replacement line, it has grown to account for more than 60 percent of its business. ment line, it has grown to account for

    38 food and drink • fall 2008 • www.fooddrink-magazine.com

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