INTERNATIONAL MARKETING STRATEGY OF AMUL

Presented by : TRILOK BANKER (1002) HARSH KOTHARI (1013) UREVESH PARMAR (1024) RAKESH RATHVA (1038) KISAN ROHADIYA (1039) KARAN SUVAN (1050) UTSAV LAVINGIYA(1059)

FLOW OF PRESENTATION

AMUL at a glance What is GCMMF ? Organization structure Marketing structure Product strategy of AMUL Customer based marketing segment Industry based marketing segment Promotion Conclusion

Amul at a Glance
Amuls utterly butterly campaign-it has the distinction of entering the Guinness World Records as the longest running campaign has won the brand several accolades. The only thing that has helped AMUL sell smoothly is that they do not changed their core values and give the best quality product to the consumer. AMUL is the only firm in Dairy products which is exporting its products in International Market. All the products of AMUL originally marketed by the Kaira District Cooperative Milk Producers UnionAnand, it was taken over by the Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1973

WHAT IS GCMMF ?

Gujarat Cooperative Milk Marketing Federation (GCMMF) is the largest food product marketing organization of India. It aims to provide good returns to the farmers and also to fulfill the requirements of consumers by giving them quality products.

Organization Structure

Marketing Strategy

International marketing

How they work for international marketing ?

Conclusion
Amul one of the fastest growing industries of india. Also it is one of the first successful co-operative associations in India and also now market the leader in the dairy sector.

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