Winning as a Candidate MCD 2012

Yes You Can

What can a good councillor do?

PM of ward A leader Sanitation, potholes, literacy, potholes etc An enabler to open doors to others to make things happen

Your pledge to your voters

Official Unofficial

Model Ward Architecture

Political leader Right mindset Outcome driven Skill & bandwidth need augmentation Ward Score Self reporting Reporting elements Blocks Weights

Community Involvement Resident Advisors Resident Monitors Youth Recognition (certificates & roll of honour)

Annual Plan MTRO (Measurable time bound real outcomes) Monthly progress reports

Performance Related Incentives For all public servants including political leader

A working example - Self reporting & citizen monitoring (mericity.in)

Know your ward

Colonies, villages, basties, market places Issues of various areas Easy fixes Tough to do but with citizen support possible

Know your voters

RWAs, Pradhans, Market Associations, Mahila Mandals, Youth clubs Fear factor Money power The pappu factor Councillor elections are not important

Know your competition

Who all are standing The current councillor popular/unpopular? What did the councillor do that was appreciated / not appreciated Sold election booths? Muscle and money power vs people power

Your key tool WOMMA (Word of Mouth Marketing)

Fundraising
Raise money from community Some spend their own money but the key skill of convincing others is important. Bhairu from Pune - as little as Rs 7/- ( Saat deke Sath do). Most people gave him more than Rs 7 and also it helped him get his message across.

Reaching your voter

Get 50 advocates from atleast 40% of your electoral parts Develop a message that resonates Test and refine that message Recruit fundraisers to reach all active voters with refined message ( Let fundraisers keep 80% of what they raise) Get your polling agent to challenge voters you could not reach Set up phone trees

The last 10 days

You get your symbol Use your phone trees to communicate symbol Remind people to vote on polling day and have central coordination to push voters to come out Have tables/polling agents to reassure voters