Agro Industries

Ground Reality
India is the world's largest producer of many fresh fruits and vegetables, second largest producer of wheat and rice. The growth of India s agriculture was recorded at an impressive rate of 2.7 % per annum Agriculture and allied sectors like forestry and fisheries accounted for 16.6% of the GDP in 2009, about 50% of the total workforce The volume of exports has been increasing between 2001 to 2009, making up a 200% increase during this time

Challenges
Low level of value addition Bottle necks in cold storage during transit Non Efficient storage/warehousing, processing & marketing techniques Non adoption of efficient technology Infrastructure and others Shortage of power High electricity tariff Low area under Irrigation Farm connectivity by road Weak and ineffective supply chain Non professional management Low revenue rentals Non Efficient and competitive retailing High wastage

Agro Supply Chain Comparison

India
Farmer Commission agent

Consumer Trader Wholesaler Retailer

Consolidator

High wastage and low margins Consumer Developed Countries Farmer Retailer Wholesaler High investments Low wastage better margins

Opportunities
Television (TV) and Radio Channel for Agriculture Sector with global, regional and local focus. Educating Farmers in this dynamic era of Liberalisation, Privatisation and Globalisation Developing a chain of cold and hot storagehouses Proper utilisation of water resources Surveys like soil, water surveys Generation of solid ideas like use of Gobar gas.