Questionnaire Dear Sir/Madam We at Infinity Business School, New Delhi are conducting a survey on Coffee Bars.

We seek your cooperation for providing following relevant information for our research. We value your contribution and sincerely thank you. 1) Do you visit coffee bars? Qualifying/ Dichotomous Question Yes No If answer to Question 1 is Yes, please proceed to Question 2; else terminate. 2) Do you drink coffee in coffee bars? Yes No Section A Objective 1 3) Please indicate your level of agreement for the following statements. Likert Scale SA: Strongly Agree, A: Agree, N: Neutral, D: Disagree, SD: Strongly Disagree. Statements I prefer plastic money to paper money. I spend more when Im with friends. Music alleviates mood. Technology has made man lazy. Coffee is a western concept. Aroma of coffee rejuvenates the senses. Coffee makes a good company. Coffee is unhealthy. SA A N D SD

4) How important are the following factors to you while choosing a Coffee Bar. (1- Very Important, 2-Important, 3- Neutral, 4- Unimportant, 5- Very Unimportant) Ordinal Scale a) b) c) d) e) f) _____ _____ _____ _____ _____ _____ Food Ambience Price Accessibility Service Hygiene

5) How often do you visit a Coffee Bar? Almost daily 2-3 times a week 2-3 times a month Occasionally 6) What is the purpose of your visit to a Coffee Bar? To hang out with friends To celebrate an occasion For a date To relax Just to have coffee For a meeting Any other please specify_______________ 7) You usually go to a coffee shop with? Friends Family Colleagues Clients Alone 8) How much time do you usually spend in a coffee shop? Less than hour to 1 hour 1 to 2 hours More than 2 hours 9) How much do you usually spend in a coffee shop per person per visit? Less than Rs. 100 Rs.100 to 200 More than 200 10) What type of service do you prefer? Self service Assisted

11) What time of the day you usually go to coffee bars? Morning Afternoon Evening Night 12) Which beverages do you like to consume on the following occasions? Refresh Coffee Tea Aerated Drinks Milk Shakes Cocktails If you visit coffee shops Barista or Caf Coffee Day or both, please proceed to section B, else section C. Section B Objective 2, 4 ,5. 11) Please rate the following according to your personal choice, for Barista and Caf Coffee Day. (1- Excellent, 2- V. Good, 3-Good, 4-Average, 5- Bad) Ordinal Scale Attribute I) Variety of Beverages Coffee Tea Aerated Drinks Milk Shakes Cocktails II) Taste of Products Coffee Other Drinks Eatables Desserts III) Quality of Products Barista Caf Coffee Day Thirst Quencher Mood Alleviator Health Conscious Hangout

Coffee Other Drinks Eatables Desserts IV) Ambience Furniture & Dcor Comfort & Feel V) Delivery of Products Order Process Order Time Delivery Process Delivery Time VI) Value for Money Coffee Other Drinks Eatables Desserts VII) Personnel Appearance Knowledge Responsiveness Politeness VIII) Entertainment Music Reading Games

Section C Personal Details Name: Gender: Male Age: Less than 20 yrs. 27 to 35 yrs. 21 to 26 yrs. 36 to 45 yrs Female

46 yrs & above Occupation Student Professional Self employed Annual Household Income <1,00,000 2,50,001-500000 Service Housewife Any other_____________

1,00,001-2,50,000 >500000

Marital Status Single Married