Scribd Logo
Fazer o upload

Bem-vindo(a) ao Scribd!

  • BRU

    Enviado por

    Aman Singh
    3K visualizações14 páginas
    - BRU is a significant coffee brand in India that was introduced in 1969 and became the pioneer of instant coffee, pushing Nescafe to second place in 2008. BRU has a 49.6% market share of the Indian coffee industry. - Hindustan Unilever (HUL) formed in 1933 and known as Lever Brothers India Ltd., has a strong distribution network. HUL is the market leader in coffee with products like BRU. - BRU's marketing strategy includes celebrity brand ambassador Shahid Kapoor, TV, radio, and print ads with the tagline "happiness begins with bru." Mini-hoardings promote "DON'T DRINK, SIP BRU."

    Descrição original:

    Título original

    BRU PPT

    Direitos autorais

    © Attribution Non-Commercial (BY-NC)

    Formatos disponíveis

    PPTX, PDF, TXT ou leia online no Scribd

    Você considera este documento útil?

    Este conteúdo é inapropriado?

    Denunciar este documento
    - BRU is a significant coffee brand in India that was introduced in 1969 and became the pioneer of instant coffee, pushing Nescafe to second place in 2008. BRU has a 49.6% market share of the Indian coffee industry. - Hindustan Unilever (HUL) formed in 1933 and known as Lever Brothers India Ltd., has a strong distribution network. HUL is the market leader in coffee with products like BRU. - BRU's marketing strategy includes celebrity brand ambassador Shahid Kapoor, TV, radio, and print ads with the tagline "happiness begins with bru." Mini-hoardings promote "DON'T DRINK, SIP BRU."

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    3K visualizações14 páginas

    BRU

    Enviado por

    Aman Singh
    - BRU is a significant coffee brand in India that was introduced in 1969 and became the pioneer of instant coffee, pushing Nescafe to second place in 2008. BRU has a 49.6% market share of the Indian coffee industry. - Hindustan Unilever (HUL) formed in 1933 and known as Lever Brothers India Ltd., has a strong distribution network. HUL is the market leader in coffee with products like BRU. - BRU's marketing strategy includes celebrity brand ambassador Shahid Kapoor, TV, radio, and print ads with the tagline "happiness begins with bru." Mini-hoardings promote "DON'T DRINK, SIP BRU."

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 14

    INTRODUCTION TO BRU

    BRU green label is the largest brand in filter coffee. Originality in taste. Is currently among the top coffee brands in India. Availibility of variety of options for varied and distinct taste of Indian consumer. Bru is known for its aroma.

    Initially it tasted just like a filter coffee , but after elevation to master brand BRU focused on its theme happiness. The tagline of BRU is happiness begins with bru

    HISTORY

    BRU is a significant coffee brand in India. Introduced in the year 1969 the brand became the pioneer of instant coffee in India. BRU even managed to push Nescafe to the second position in 2008. BRU accounts for 49.6% market share of the coffe industry in India.

    INTRODUCTION TO HINDUSTAN UNILEVER


    HUL was formed in 1933 and was earlier known as Lever Brothers India Ltd. Distribution network of HUL is recognized as one of its key strength. HUL is the market leader in the overall coffee segment with a range of products. Aim to add vitality to life.

    PRODUCTS

    MARKETING STRATEGY
    Story of success contest to be shown on T.V ADs TVC , radio , newspapers , magazines and hoardings Brand Ambassador Shahid Kapoor BRU as a presenting partners of OYE! ITS FRIDAY Keeping a dust-bins in public areas. It will be a BRU mug shaped bin with a message on it.

    In gardens , the seats will be painted with of a BRU logo. Mini hoardings on signals , lamp posts , buses an rickshaws DONT DRINK , SIP BRU Success mantras in toilets

    CHALLENGES
    BRU coffee vending machines in offices. Introducing BRU coffee vending machines in college canteens.

    JINGLE
    Bru bru bru bru bru.peny.peny kamani kamani humko penyghar se nikalte hum kamaane kuch peny.. Bru bru bru bru bru jawani mein kamani kamani humko peny.kisi se hum na leinge ek udhar ki ye peny.Bru bru bru bru bru .kaise kamani kamani khud ko peny bru se shuru hoti hai success ki kahaanibru bru bru bru bru bru..

    PRINT AD

    ADVERTISEMENT
    SCENE 1 Trying to catch a train , struggling between the crowd. SCENE 2 Boy reaches the college and then is shown in the classroom SCENE 3 Working in call centre , stressed due to irritating customers

    SCENE 4 Came home tired and lies down on his bed SCENE 5 Flashback 1 : Morning Breakfast Flashback 2 : College Canteen Flashback 3 : Office Break Everything is black and white except a cup

    THANK YOU

    Você também pode gostar