COMPANY REVIEW SESSION ON

NEXT IS WHAT ?

PRESENTED BY PRABHAKAR M6-16

AGENDA OF THE PRESENTATION

History & Background Mission and vision statement (aim ) Industry Achievements Growth Path Every Year Different Motivators Distribution network of Samsung SWOT analysis Future Plans

FOUNDED BY
LEE BYUNG CHULL

1938
CEO & VICE CHAIRMAN Yoon-Woo Lee

HEADQUARTERS
SAMSUNG TOWN, SEOUL, SOUTH KOREA.

HISTORY AND BACKGROUND

Founded in 1938 - exporter of dried fish, vegetables and fruits. 1950s Economic Stabilization - Samsung business flourished - started with sugar refinery 1960s expansion of key industries - entered electronic and chemical industry - 1963 established Samsung Electronic Devices Co.

Samsung Group later formed several electronics-related divisions, such as - Samsung Electronics Devices Co. - Samsung Electro-Mechanics Co. - Samsung Semiconductor & Telecommunications and grouped them together under SAMSUNG ELECTRONICS CO.LTD. in 1980s. - Its first product was a black-and-white television set.

The 1990s Samsung rise as an international corporation.

Samsung Electronics expanded its production to become the world's largest manufacturer of RAM chips, flash memory, optical storage drives and it aims to double sales and become the top manufacturer of several products globally by 2014.

CORE VALUES

In everything they do, they strive to help people live better lives
VISION AND MISSION Samsung is dedicated to developing innovative technologies and efficient

processes that create new markets, enrich people's lives, and continue to make
Samsung a digital leader. AIM Samsung aims to become Indias leading volume retailer in the consumer electronics segment

Achieving its aim by focusing on its Core Strategy

Work on strengthening its unique Brand Image Gaining Customer Satisfaction

MARKET SIZE OF FMCDS

Consumer Durables Market Size( 2011) Market size(2012E) Growth(%)

Flat Panel TV Refrigerator Washing Machine Air Conditioners

2.9 9.1 3.5 3.4

4.6 12.1 6.1 4.4

61% 33% 20% 29%

INDUSTRIES
CONSUMER ELECTRONICS

TELECOMMUNICATIONS

ACHIEVEMENTS
In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and most popular consumer electronics brand. In 2006, Business Week rated Samsung as 20th on its list of global brands, 2nd in the electronics industry. Business Week also ranked Samsung as 20th in innovation. In January 2007, Brand Finance ranked the company as the number 1 global brand in electronics.

 In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of $117.4 billion to take the No.1 spot as the world's largest technology company. Company is ranked first in Greenpeace. Growth rate shot up from 0.2 % in 1995 to 21.3% in 2010.

GLOBAL FORTUNE 500 RANK

AREA SERVED
WORLDWIDE
U.K U.S.A EUROPE GERMANY THAILAND INDIA JAPAN HONG KONG KOREA MANY MORE

MARCHING TOWARDS #1

38

 Creative innovation and progressive entrepreneurship are the strategies that will keep us at the forefront of the global electronics industry. And with each passing day, they bring us a step closer to the vision of becoming one of the worlds most trusted and respected companies.

HERES HOW THEY DO IT!

Understanding Tomorrows Markets And Consumers!

Collaborating For Greater Synergy!

Thinking Outside The Box!

Making Smart Choices That Grow Markets!

Arriving first with speed and efficiency!

Connecting With Consumer Lifestyles!

COMPETITORS? OR MOTIVATORS?

FINANCIAL ACHIVEMENTS

21.9%
Global TV market share

13.7%
Global laser and multifunction printer market share

16.7%
Global mobile phone market share

25.7%
Global LED-LCD panel market share

GROWTH PATH EVERY YEAR

Sales
160
140 120

NET INCOME
12 10 8

100
80 60 Sales 6 4 2 0 2008 2009 2010 NET INCOME

40
20 0

2008 2009 2010

Profit
12

10

PROFIT

0 2008 2009 2010

DISTRIBUTION NETWORK OF SAMSUNG

Original equipment manufacturer/vendor or supplier Original equipment manufacturer/vendor or supplier
Factory

Regional distributing center

Branch warehouse

Distributor

Sub - Dealer

Modern retail/ Exclusive stores & Samsung digital plazas

Consumer/Customer
20

SWOT ANALYSIS
STRENGHTS
Core value: Approach market through technology and design leadership. Launching hi-tech and contemporary products with zeal and speed. Target is not only number driven but also about acquiring and retaining customers. WEAKNESS Not targeting the mass market Not spreading the brand all over India

OPPORTUNITIES
LG: its slowing down and has not had any product innovation in the last 6-8 months. The Indian Mass Market. The high end value driven proposition helps increase the Market Share. Samsung is well known for it product differentiation THREATS Increased emergence of modern retail chains- a problem as Samsung is investing in building a retail network across the country.

BRAND AMBASSADORS
Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe. Popular Brand Ambassador of SAMSUNG.

FUTURE PLAN
To be one of the top three electronic company in the world in quality and quantity by 2014. To more than double the 2004 sales revenue by the year 2013. To persue innovation to all areas of the company business operation.