ESSENTIALS OF BUSINESS ENVIRONMENT Chapter 1

BUSINESS AND ITS ENVIRONMENT AN INTRODUCTION

Learning Objectives

Chapter 1 Business and Its Environment An Introduction

The nature and scope of business Shortlist characteristics of contemporary business Define vision, mission and goals of business Describe criticisms of business Understand the nature of environment Understand the process of environmental analysis Suggest a suitable organisational arrangement for scanning the environment.

Himalaya Publishing House

Essentials of Business Environment K. Aswathappa

Characteristics of Indian Business

Chapter 1 Business and Its Environment An Introduction

Himalaya Publishing House

Essentials of Business Environment K. Aswathappa

Chapter 1 Business and Its Environment An Introduction

Commodity Czars
Company Mittal Steel Birla Viscose Basell (Chatterjee/Access)* Reliance Industries Hero Cycles Essel Propack Bharat Forge Moser Baer Hero Honda Jubilant Organosys Orchid Chemicals *Deal yet to be concluded Product Steel Viscose fibre Polypropylene Polyester Cycles Laminated Packaging Forgings Optical media storage Two-wheelers Pyridine Cephalosporin Annual Capacity 70 million tonnes 251,850 tonnes 8 million tonnes 1.8 million tonnes 5.2 million units 4 billion units 102,900 tonnes 2.5 billion units 2.6 million units 22,500 tonnes 1,100 tonnes Rank 1 1 1 1 1 1 2 3 1 2 5

Himalaya Publishing House

Essentials of Business Environment K. Aswathappa

Chapter 1 Business and Its Environment An Introduction

Business Objectives

Business Critics

Himalaya Publishing House

Essentials of Business Environment K. Aswathappa

Chapter 1 Business and Its Environment An Introduction

Environmental Factors and their Features

Himalaya Publishing House

Essentials of Business Environment K. Aswathappa

Chapter 1 Business and Its Environment An Introduction

Environment of Business

Linkages among the Stages

Himalaya Publishing House

Essentials of Business Environment K. Aswathappa