Customer's Perception Towards Equity Trading

SUMMER TRAINING PROJECT REPORT ON CUSTOMERS PERCEPTION TOWARDS EQUITY TRADING
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION(BANKING & INSURANCE) 2008-2011
UNDER THE GUIDANCE OF Dr. LOKESH JINDAL

ASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT
SUBMITTED BY: NIKITA GUPTA

ENROLLMENT NO. 0931471808 BBA(B&I) 5th SEM
MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086
DECLARATION
I hereby, declare that the project work entitled CUSTOMERS PERCEPTION TOWARDS EQUITY TRADING is a genuine work done by me, and all the information collected is authentic to the best of my knowledge. The work done by others referred has been properly acknowledged.
NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. - 0931471808
NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808
CERTIFICATE
This is to certify that Report entitled CUSTOMER PERCEPTION TOWARDS EQUITY TRADING which is submitted by NIKITA GUPTA in partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration (B&I) to G.G.S.I.P.U, Kashmere Gate, Delhi, is a record of the candidate own work carried out by her under my supervision. The matter embodied in this project is original and has not been submitted for the award of any other degree.
SUPERVISIOR: Dr. LOKESH JINDAL ASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT
ACKNOWLEDGEMENT
It has been rightly quoted that each milestone turned over, is an outcome of mans sincere endeavors. Though, at the start of any ambitious project, one always encounters certain difficulties. However, overcoming those difficulties, completing the project as well as making it a success, greatly depends on the encouragement, inspiration and help given by many people. We too, without the encouragement, inspiration and by taking help of others, would not have been able to complete our research project, successfully. This research project was a great source of learning and a good experience as it gives us an opportunity to correlate the theoretical knowledge which we had gained from our teachers and well wishers, with practical facts and aspects. Though fulfilling the ambitions one always encounters with certain difficulties, however overcoming these difficulties and making the project a success entirely depends upon the encouragements, inspirations and help rendered by the staff members of the organization. All that what we gain through this research project is just because of Dr. Lokesh Jindal, who had given us a chance to express our creative ideas in front of all in the shape of this research project. We would like to express our sincere gratitude to him for his valuable assistance and for his frothier valuable suggestions that have greatly improved the quality of the research project and helping us to complete the project to the satisfaction of all. He had given us full liberty to do this research and guided us from the initial stage till completion of project with his whole hearted involvement and guidance.
We could not possibly name everyone who has contributed significantly to our research project, but, I would like to thank all the individuals who have assisted us in one way or the other by providing their positive cooperation to complete our research project in a significant manner. Without their support and encouragement, it will be difficult to complete the undertaken research project. Our apologies if we have inadvertently omitted anyone to whom acknowledgement is due. Though we had taken care of each and every fact but if any shortcomings, omissions, and over simplifications arises, then for that we will take absolute responsibility. Any deficiency or inaccuracy likely to attract your attention may kindly be brought to the notice for improvement. Constructive suggestions are always welcome. In the need, I would like to thank that my supreme authority which rests above all-THE ALL MIGHTY God who has blessed me with opportunity to work with such a good people. I sincerely pray to God to give me courage and will, to work harder & harder all through my life.
NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. - 0931471808
EXECUTIVE SUMMARY
Investment is nothing but the saving of an individual, which is remind after satisfying day-to-day necessity. He invests it somewhere to earn some returns on the saving. The investors has many choices to invest his money e.g. Saving Deposit, Fixed Deposit, Insurance Policy, Company Deposits, Capital Market, Properties and many other among all the option he have to choose one or two to invest his money and take care of not loosing the money in whatever he invest. It is not possible to study all the ingredients/options in such a short span of 45 days. Therefore I have chosen the customers perception to study as the title given is CUSTOMERS PERCEPTION TOWARDS EQUITY TRADING. Moreover, reason behind choosing DATABASE INVESTMENT SERVICES (I)LIMITED for doing the project because it is purely a broking firm whole time engaged in the stock markets operation. In addition, it has number of customers in Delhi. The project work is carried out for 45 days and I have worked as full time management trainee in Delhi. I have visited number of new investors who want to invest the market, the questionnaire, and formal meeting and normal decision with the clients helped me for collecting valuable information for the study of market and investors. It is also useful for me to reach to the conclusion of the project. Most of them are in the age bracket of 30 40 years, I think this age group people are very enthusiastic to do anything and want to achieve things in shorter span of time.
Therefore they attracted towards stock market. Because of volatile stock market gives higher return as well as losses to the investors.
The end result I found after doing the whole exercise is that the investors expectations are very high they want more returns from short and small investment.
TABLE OF CONTENTS
CHAPTER INTRODUCTION 1.1Purpose of the study..1 1.2Research Objectives of the study..1-2 1.3Research Methodology of the study..2
1.3.1 Research Design................................................................................3 1.3.2 Data Collection ....................................................3
1.3.3 Research design 1.3.3.1 Population.....................3 1.3.3.2 Sample size........................4 1.3.3.3 Sampling technique..............4 1.3.4 Method of data collection...................4-6 1.3.4.1 Instrument for data collection...............6
CHAPTER-2 COMPANY PROFILE........................................................................8-9 THEORY OF SHARE MARKET...................................................10-15
CHAPTER -3 FINDINGS & ANALYSIS............................16-28
CHAPTER -4 SUGGESTIONS........................................29
CHAPTER -5 CONCLUSIONS & LIMITATIONS CONCLUSIONS.................................30 LIMITATIONS...................................................................................................31
Bibliography Annexures..................................................................................................... i-v
CHAPTER -1 INTRODUCTION
1.1 PURPOSE OF THE STUDY

The objective which leads me to do this report was my strong desire to know about the equity trading. Second, i want to explore that what is the customers perception towards equity trading. How they are influenced by this. It would be helpful to take stock of the prevailing trend of the investor public in any city.
The question that came into my mind at that time was from where will i learn all this and the answer which i got for this question was in the form of my project title. Since this is been a good opportunity for me so, I decided to take up this project.
1.2 RESEARCH OBJECTIVE

The objective of this study is to understand the conditions prevailing among the investing public. Considering the cost involved, time factor and lack of awareness of efficient data gathering techniques and tools for analysis, all the online-share trading public may not be covered. It may not be possible to arrive at the exact value of the findings.
Tools used for Analysis: The tool employed here is Percentage Analysis. The total of the data collected under one factor are summed up and their percentage is calculated. Suppose we consider 10 factors with 5 attributes for each factor. Each attribute is given ranks. The values are added and the percentage for each attribute is calculated. These values are used for analysis. This is Percentage Analysis.
1.3 RESEARCH METHODOLOGY

Research is a systematic search for pertinent information on a specific topic. Research is an art of scientific investigation. According to Clifford Woody, Research comprises defining and re-defining the problem, formulating hypothesis or suggesting solution, collecting, collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulated hypothesis.
1.3.1 RESEARCH DESIGN:

A Research design is an arrangement of conduction for collection and analysis of data in a manner that aims to combine relevant to a research purpose with economy in procedure. The research designs adopted for the study are analytical in nature.
1.3.2 DATA COLLECTION:

Data used for research work was mainly derived through primary sources but secondary data has also been used as regards profile of the company, board of directors etc.
1.3.3 RESEARCH DESIGN: 1.3.3.1 POPULATION:

A population is all the organisms that both belong to the same species and live in the same geographical area. The area that is used to define the population is such that inter-breeding is possible between any pair within the area and more probable than cross-breeding with individuals from other areas. Normally breeding is substantially more common within the area than across the border.
1.3.3.2 SAMPLE SIZE:

Personal interviews were taken from 10 people working in database investment services and survey was conducted through 60 people dealing in broking firms.
1.3.3.3 SAMPLING TECHNIQUES:

Random sampling techniques and methods were used during the surveys. People related to and dealing in broking firms who were surveyed were chosen at random.
1.3.4 METHODS OF DATA COLLECTION: Primary methods

(a) Observational methods: Observation is away to look at the things, as they exist. It involves the use of various senses and drawing meanings to the things we see or hear. There are a number of things that can be observed by an evaluation. These may be classified under the following categories Meetings, discussion and other transactions with the Relationship
Managers of various firms. Forms and formats, reports, manuals etc provided by the firms.
(b) Interview methods: Interview method is quick and adequate for comprehensive collection of information. Interviewing the various executives can give considerable data about the services provided, brokerage charged etc by the various firms in which they are working. The main advantage of the interviews is its capacity to capture the primary concern of the people under study. Interview makes the assessment dynamic. In this research, various interviews were taken from the people presented in relainace money and from the people of broking firms.
(c) Questionnaire method: The critical scientific study lies in framing the questions rather than in finding the answers. Thus to reach the correct perspective, it is imperative to go through the right way. A questionnaire was prepared in which almost all the parameters regarding the Products Brokerage Services Website: Ease of use Pace of transaction execution Trading Terminal facility Tie up with bank Branch network Customer service were formulated. The purpose of preparing a questionnaire was to collect concrete information, which may give the best possible results to fulfil my objective of the report.
Secondary methods
Analysis of secondary data can give a lot of insights into the detailed understanding of the topic i.e. published literature of the company such as annual report, marked handouts issued also provided valuable information
1.3.4.1 INSTRUMENT FOR DATA COLLECTION:
Personal interviews and surveys through Questionnaires were conducted to collect the data.
1.3.5 LIMITATIONS OF THE PROJECT: It is very difficult to implement ones knowledge on small pieces of paper, still I have tried to come at par the expectations of different set of people. By working on this project, I gained a lot of knowledge about the financial avenues in INDIA. However, there were many limitations or problems that I faced while working on this project. The following are the limitations: The area of operation was limited to the national capital and NCR only Most of the contents / data I collected were difficult to understand because they were new for me. The time period was limited in terms of both data collection and report formation. Finance instruments are more creative and innovative Products and its usage and study is not easy to gain in one go. Convincing the people to invest in a new product that affect their lives was a tough job. The answers of the customers could have been biased Lack of awareness among the customers force them to take an irrational decision in number of time.
CHAPTER- 2
COMPANY PROFILE
The Company was established on July 31, 1989 incorporated as a Pvt. Ltd. Company and was converted as Limited Company on August 22, 1995.Database Investment Services (I) Ltd. acquired membership of OTC Exchange of India Ltd. In 1994 and further went on to acquire membership of National Stock Exchangeof India Ltd. in 1995 and became a Depository Participant through Central Depository Services India Ltd. in February 2007.
It has established itself as one of the prestigious stock broking house in Delhi for Capital Market segment with a vision to provide entire ambit of Broking Services, Mutual Funds, IPO's, Depository Service and Internet trading to retail clients in a way that leads to optimum gains for the entities involved in these transactions.
Over the years, Database has grown consistently since inception by taking trend setting steps to emerge as a professionally managed, full-fledged Capital Market Services Company of repute. The main aim and ethos of the company, backed by fundamentals has been to find ways of wealth creation by minimizing risk in the stock market.
Database, to serve the needs of all kinds of investors, has created a world-class facility to experience the simplicity of investing in the financial markets.
Management
Mr. Virander Kumar Gupta, the Managing Director of the Company is a Fellow member of Institute of Chartered Accountants of India having rich and wide knowledge of all aspects of Primary Market Operations, Portfolio Management for the last 20 years.
Mr. Arun Singhal, Director of the Company is a Fellow member of Institute of Chartered Accountants of India carrying vast experience in the financial and share broking segment since last 21 years brings with him strong technical expertise and leadership skills.
Ms. Sunita Gupta, a Commerce Graduate from Delhi University is equally experienced and conversant of all aspects of Capital Market Segments and brings with her the managements entrepreneurial spirit and an insight into market/customer needs.
THEORY OF SHARE MARKET

STOCK EXCHANGE:- A common platform where buyers and sellers
come together to transact in stocks and shares. It may be a physical entity where brokers trade on a physical trading floor via an "open outcry" system or a virtual environment.
ELECTRONIC TRADING:- Electronic trading eliminates the need for

physical trading floors. Brokers can trade from their offices, using fully automated screen-based processes. Their workstations are connected to a Stock Exchange's central computer via satellite using Very Small Aperture Terminus (VSATs). The orders placed by brokers reach the Exchange's central computer and are matched electronically.
STOCK EXCHANGES IN INDIA:- The Stock Exchange, Mumbai

(BSE) and the National Stock Exchange (NSE) are the country's two leading Exchanges. There are 20 other regional Exchanges, connected via the InterConnected Stock Exchange (ICSE). The BSE and NSE allow nationwide trading via their VSAT systems.
INDEX:- An Index is a comprehensive measure of market trends, intended for

investors who are concerned with general stock market price movements. An Index comprises stocks that have large liquidity and market capitalisation. Each stock is given a weightage in the Index equivalent to its market capitalisation. At
the NSE, the capitalisation of NIFTY (fifty selected stocks) is taken as a base capitalisation, with the value set at 1000. Similarly, BSE Sensitive Index or Sensex comprises 30 selected stocks. The Index value compares the day's market capitalisation vis-a-vis base capitalisation and indicates how prices in general have moved over a period of time.
STOCK:- The word stock simply refers to a supply. You may have a stock of
T- shirts in your closet, or a stock of pencils in your desk. In the financial market, stock refers to a supply of money that a company has raised. This supply comes from people who have given the company money in the hope that the company will make their money grow.
A MARKET is a public place where things are bought and sold. The term "stock market" refers to the business of buying and selling stock. The stock market is not a specific place, though some people use the term "Wall Street" the main street in New York City's financial districtto refer to the U.S. stock market in general.
Why Companies issue stock:- If a company wants to growmaybe build

more factories, hire more people, or develop new productsit needs money. It could get a loan from a bank. But then it would owe money. By issuing stock, a
company can raise money without going into debt. People who buy the stock are giving the company the money it needs to grow. Not every company can issue stock. A business owned by one person (a proprietorship) or a few people (a partnership) cannot issue stock. Only a
business corporation can issue stock. A corporation has a special legal status. Like a school, its existence does not depend on the people who run it. Under the law it is separate from the people associated with it, and has special legal rights and responsibilities as well as its own unique name.
Why People Buy it:- Owning stock in a company means owning part of that
company. Each part is known as a share. If a company has issued 100 shares of stock, and you bought one, you own 1% of that company. People who own stock are called stockholders, or shareholders. Stockholders hope the company will earn money as it grows. If a company earns money, the stockholders share the profits. Over time, people usually earn more from owning stock than from leaving money in the bank, buying bonds, or making other investments.
Funny fractions:- In April 2002, all stock exchanges in the U.S. began
trading their stocks in dollars and cents. For instance, the price of a particular stock might go up $1.10. This means that the price of a stock increased $1.10 over its previous price. If a share of stock had been worth $10, it would now be worth $11.10. This is different from the earlier system, when stocks were traded in fractions based on 1/8th. If a stock worth $10 went up 1 and 5/8ths, it meant that the stock
had risen $1 plus 5/8ths of a dollar in price, or a total of $1.62. In other words, if each share had been worth $10 previously, it would now be worth $11.62. But why divide each dollar into eighths when it could simply be divided into hundredthsa hundred pennies, to be exact? It's because the U.S. dollar is a relatively new kind of currency. When the stock market opened at the end of the
eighteenth century, prices were based on the Spanish dollar, which is divided into eighths.
BEARS AND BULLS:Bears are cautious animals who don't like to move too fast. Bulls are bold animals who might charge right ahead. An investor is said to be "bearish" if he or she believes the stock market will go down. A "bearish" investor will buy stock cautiously. A "bullish" investor believes the market will go up. He or she will charge ahead and put more money into the market. An investor can be bearish or bullish about a particular kind of stock. Likewise, the term "bear market" describes a time when stock prices have been falling on the whole. A "bull market" is a period when stock prices are generally rising
CHAPTER 3
FINDINGS & ANALYSIS
ANALYSIS:
The data collected from the customers were systematically applied and they are presented as tables under various headings in the following pages. They are also arranged in such a way that a detailed analysis can be made so as to present suitable interpretations for the same.
TABLE -1
TABLE SHOWING AGE GROUP OF RESPONDENTS S.NO.

1 2 3
AGE
BELOW 30 YEARS 30-50 YEARS ABOVE 50 YEARS TOTAL
NO. OF RESPONDENTS
29 16 15 70
PERCENTAGE
41% 37% 22% 100%
From the above table, I analysed that people below 30 years of more interested in equity trading
TABLE -2 TABLE SHOWING THE GENDER RATIO OF THE RESPONDENTS S. No

1 2
GENDER
MALE FEMALE TOTAL
NO. OF RESPONDENTS
42 28 70
PERCENTAGE
60% 40% 100%
It is a fact that men are more interested in equity trading as compared to women because they are keen to this trading.
TABLE- 3 EDUCATIONAL QUALIFICATION S. NO.

1. 2. 3. 4.
QUALIFICATION
SCHOOL LEVEL DIPLOMA UNDERGRADUATE POSTGRADUATE TOTAL
NO. OF PERCENTAGE RESPONDENTS

5 12 35 18 70 7% 17% 50% 26% 100%
With the personal experience, I have found that undergraduates or people who are just graduates are more likely to do equity trading because there is more curiosity in them to earn money and take some risk in life. The people from finance background are very much interested in equity trading.
TABLE - 4 INCOME S.NO. INCOME

1. 2. 3. 4. BELOW 10000 PER MONTH 10000-20000 PER MONTH 20000-30000 PER MONTH ABOVE 30000 PER MONTH TOTAL
NO. OF RESPONDENTS
18 40 11 1 70
PERCENTAGE
26% 57% 16% 1% 100%
People earning 10000-20000 rupees per month are more interested in equity trading because it adds an another source of income to their livelihood.
TABLE - 5 INDUCING FACTOR
S.NO. INDUCING FACTOR 1. FRIENDS 2. ONLINE ADVERTISEMENT 3. FINANCIAL CONSULTANT TOTAL
NO. OF RESPONDENTS 40 10 20 70
PERCENTAGE 57% 14% 29% 100%
Through this study, i have found that friends have been the most inducing factor towards equity trading.
CHART- 1 INDUCING FACTOR
Chart Title
45 40 35 30 25 20 15 10 5 0
Frds O- AD
FC
Frds- FRIENDS 0-AD ONLINE ADVERTISEMENT FC- FINANCIAL CONSULTANT
TABLE - 6 INTERNET ACCESS
S.NO. 1. 2. 3.
INTERNET ACCESS PLACE HOME STOCK BROKER OFFICE BROWSING CENTRE TOTAL
NO. OF RESPONDENTS 19 33 18 70
PERCENTAGE 27% 47% 26% 100%
The above table indicates that out of the total respondents, 27% of the respondents were accessing Internet for Share trading at home, 47% of the respondents were accessing internet for Share trading at the Stock Brokers Office and 26% of the respondents were accessing internet for Share trading at Browsing Centres
TABLE - 7 TRADING PERIODICITY

S.NO. TRADING PERIODICITY 1. 2. 3. 4. DAILY BASIS WEEKLY BASIS MONTHLY BASIS IRREGULAR TOTAL NO. OF RESPONDENTS 31 20 5 14 70 PERCENTAGE 14% 29% 7% 20% 100%
The above table indicates that out of the total respondents, 14% of the respondents were doing On-line Share trading on a daily basis, 29% of the respondents were doing On-line Share trading on a Weekly basis, 7% of the respondents were doing On-line Share trading on a monthly basis and 20% of the respondents were doing On-line Share trading on an irregular basis.
CHART - 2 TRADING PERIODICITY
35 30 25 20 15 10 5 0
DAILY WEEKLY
MONTHLY
IRREGULAR
TABLE - 8 SHARE BROKING COMPANY
S.NO. 1. 2. 3. 4. 5. 6.
SHARE BROKING COMPANY ANANDRATHI KARVY SHAREKHAN GEOJIT RELIGARE OTHERS TOTAL
NO. OF RESPONDENTS 12 18 12 14 11 3 70
PERCENTAGE 17% 26% 17% 20% 16% 4% 100%
The above table indicates that out of the total respondents, 17% of the respondents chose Anandrathi as their broker to do On-line Share trading, 26% of the respondents chose Karvy as their broker to do On-line Share trading, 17% of the respondents chose Sharekhan as their broker to do On-line Share trading, 20% of the respondents chose Geojit as their broker to do On-line Share trading,
16% of the respondents chose Religare as their broker to do On-line Share trading and 4% of the respondents chose other firms like Motilal as their broker to do On- line Share trading.
CHART - 3 SHARE BROKING COMPANY
20 18 16 14 12 10 8 6 4 2 0
ANANDRATHI KARVY SHAREKHAN GEOJIT RELIGARE
OTHERS
TABLE - 9 INFRASTRUCTURE OPINION
S.NO. RATING
1. 2. 3. POOR AVERAGE GOOD TOTAL
NO. OF RESPONDENTS
15 40 15 70
PERCENTAGE
21% 58% 21% 100
The above table indicates that out of the total respondents, 21% of the respondents rate the Telecommunication and Internet facility as Poor, 58% of the respondents rate the Telecommunication and Internet facility as Average and 21% of the respondents rate the Telecommunication and Internet facility as Good.
CHART - 4 INFRASTRUCTURE OPINION
45 40 35 30 25 20 15 10 5 0
POOR AVERAGE GOOD
TABLE - 10 BANK RELATED ACTIVITIES
S.NO. RATING
NO. OF RESPONDENTS
PERCENTAGE
1. 2. 3. 4.
VERY GOOD GOOD AVERAGE SATISFACTORY
12 33 23 2
17% 47% 32% 4%
TOTAL
70
100%
The above table indicates that out of the total respondents, 17% of the respondents grade the Bank Related Activities of their Share Broking Company as Very Good, 47% of the respondents grade the Bank Related Activities of their Share Broking Company as Good, 32% of th respondents grade the Bank related activities of their Share Broking Company as Average and 4% of the respondents grade the Bank related activities of their Share Broking Company as Satisfactory.
CHART - 5 BANK RELATED ACTIVITIES
BANK RELATED ACTIVITIES

3% 17% VERY GOOD GOOD AVERAGE SATISFACTORY 47%
33%
FINDINGS
The study has revealed the nature of the share investors, share broking firms and investment atmosphere . Its good to note that the younger generation is more involved in on-line share trading. Men are more into this investment mode. Post graduate investors are found to be more in this study. People in the beginning of their earning life seem to be more involved in on-line share trading. Married men and women have found on-line share trading as a source for extra income. Friends have been the major inducing factor towards equity trading. Most of the respondents access the internet at the stock brokers office and they access it on all business days. Only less than 1/3rd of the investors are professionals show equal consideration towards the trading sites. The investors of the Manchester of Delhi are interested in getting 50% of the on-line share trading respondents here rate the infrastructure facility in this town as average.
Majority of the respondents grade the bank associated activities of their on-line trading site as Good.
CHAPTER -4
SUGGESTIONS:
Share trading in Delhi seems to be good. To improve the volume of share trade, these could be implemented Conducting more awareness among the public through local media. Training camps on the methods of on-line trade could be conducted. Telecommunication and Internet provision could be further enhanced. Share trading could be highlighted as a means to earn income for the commerce graduates. House wives could be educated in ladies clubs etc.
CHAPTER-5
CONCLUSION & LIMITATIONS
CONCLUSIONS:
The purpose of this study is well achieved. The day is not far when there would be free internet access in this city. Its delightful to note that the investors are eager to be updated about the market situation. Considering the ongoing trend in Delhi, the infrastructure for on-line share trading will improve in the city and there would be hike in volume of share trading.
LIMITATIONS OF THE PROJECT:

It is very difficult to implement ones knowledge on small pieces of paper, still I have tried to come at par the expectations of different set of people. By working on this project, I gained a lot of knowledge about the financial avenues in INDIA. However, there were many limitations or problems that I faced while working on this project. The following are the limitations: The area of operation was limited to the national capital and NCR only Most of the contents / data I collected were difficult to understand because they were new for me. The time period was limited in terms of both data collection and report formation. Finance instruments are more creative and innovative Products and its usage and study is not easy to gain in one go. Convincing the people to invest in a new product that affect their lives was a tough job. The answers of the customers could have been biased
Lack of awareness among the customers force them to take an irrational decision in number of time.
BIBLIOGRAPHY
BOOKS:
1. Dalal Street Journals STOCK MARKET BOOK 2. How to make money trading with Charts Ashwani Gujral 3. Investing Rules From the Masters Philip Jenks 4. Intelligent Stock Market Investing N.J. Yasaswy
WEBSITES:
1. www.tradersplace.in 2. www.sharekhan.com 3. www.databaseinvestment.com
APPENDIX
QUESTIONNAIRE CUSTOMER SATISFACTION TOWARDS EQUITY TRADING
1) Name:
2) Age: i)Below 30 ii) 30 50 iii) Above 50
3) Gender: i) Male ii) Female
4) Educational Qualification i) School level ii) Diploma iii) Under Gradu iv) Post Graduate v) Others please specify _____________
5) Income: i) below 10,000 ii) 10,000 20,000 per month iii) 20,000 30,000 per month iv) above 30,000
6) Marital Status i) Married ii) Unmarried
7) What induced you to begin share trading? i) Reference by friends ii) On-line advertisements iii) Advice by financial consultants
8) Were you doing share trading before choosing online? i) Yes ii) No
9) Where do you access the internet? i) Home ii) Stock broker office iii) Browsing centre
10)How often do you do equity trading? i) Daily basis ii) Weekly basis iii) Monthly basis iv) Irregular
11)Are you a professional trader? i) Yes ii) No
12)Which site do you use for trading? i) Anandrathi ii) karvy iii) Sharekhan iv) Religare v) Others, please state________________
13)Does the site guide you on on-line trading? i) Yes ii) No
14) Is the information provided by your stock broker sufficient? i) Yes ii) No
15)If no, are you interested in getting more information? i) Yes ii) No
16)How would you rate the internet and telecommunication facility? i) Poor ii) Average iii) Good
17)Does your broker site provide you with up-to-date news about IPOs (Initial Public Offer)? i) Yes ii) No
18)How would you grade the bank associated activities of the site? i) Very Good ii) Good iii) Average iv) Not satisfactory
19)Do you feel that there is more transparency in on-line share trading? i) Yes ii) No
20)Is the commission charged by the trading site reasonable? i) Yes ii) No
21)Are you aware of T +2 method of trading? i) Yes ii) No
22)Is on-line trading simple? i) Yes ii) No
23)Do you feel that the trading volume will increase in near future? i) Yes ii) No
24)Does these affect you? i) Money getting blocked ii) Delay in receiving share certificates iii) No troubles

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SUMMER TRAINING PROJECT REPORT ON CUSTOMERS PERCEPTION TOWARDS EQUITY TRADING

UNDER THE GUIDANCE OF Dr. LOKESH JINDAL

SUBMITTED BY: NIKITA GUPTA

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. - 0931471808

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

SUPERVISIOR: Dr. LOKESH JINDAL ASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. - 0931471808

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

NIKITA GUPTA BBA(B&I) V SEMESTER (BATCH: 2008-2011) ENROLLMENT NO. : 0931471808

1.3.1 Research Design................................................................................3 1.3.2 Data Collection ....................................................3

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CHAPTER-2 COMPANY PROFILE........................................................................8-9 THEORY OF SHARE MARKET...................................................10-15

CHAPTER -3 FINDINGS & ANALYSIS............................16-28

CHAPTER -5 CONCLUSIONS & LIMITATIONS CONCLUSIONS.................................30 LIMITATIONS...................................................................................................31

Bibliography Annexures..................................................................................................... i-v

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1.1 PURPOSE OF THE STUDY

1.2 RESEARCH OBJECTIVE

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1.3 RESEARCH METHODOLOGY

1.3.1 RESEARCH DESIGN:

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1.3.2 DATA COLLECTION:

1.3.3 RESEARCH DESIGN: 1.3.3.1 POPULATION:

1.3.3.2 SAMPLE SIZE:

1.3.3.3 SAMPLING TECHNIQUES:

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1.3.4 METHODS OF DATA COLLECTION: Primary methods

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1.3.4.1 INSTRUMENT FOR DATA COLLECTION:

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THEORY OF SHARE MARKET

ELECTRONIC TRADING:- Electronic trading eliminates the need for

STOCK EXCHANGES IN INDIA:- The Stock Exchange, Mumbai

INDEX:- An Index is a comprehensive measure of market trends, intended for

Why Companies issue stock:- If a company wants to growmaybe build

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FINDINGS & ANALYSIS

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TABLE SHOWING AGE GROUP OF RESPONDENTS S.NO.

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TABLE -2 TABLE SHOWING THE GENDER RATIO OF THE RESPONDENTS S. No

TABLE- 3 EDUCATIONAL QUALIFICATION S. NO.

NO. OF PERCENTAGE RESPONDENTS

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TABLE - 4 INCOME S.NO. INCOME

TABLE - 5 INDUCING FACTOR

S.NO. INDUCING FACTOR 1. FRIENDS 2. ONLINE ADVERTISEMENT 3. FINANCIAL CONSULTANT TOTAL

PERCENTAGE 57% 14% 29% 100%

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CHART- 1 INDUCING FACTOR

Frds- FRIENDS 0-AD ONLINE ADVERTISEMENT FC- FINANCIAL CONSULTANT

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TABLE - 6 INTERNET ACCESS