ResultsandAnalysis QuantitativeData Atotalof3,335datapointswerecollectedusingtheDataStorageTagsthroughoutthemonthlongstudy. Aseachdatapointindicatedanexactlatitudeandlongitudeitwaspossibletodevelopaheatmap showingthecumulativelocationsmostfrequentedbythefourGreatWhiteSharksoverthe30days(see Figure4).

aFigure4:TheheatmapaboveshowslocationsfrequentedbyGreatWhiteSharksinFalseBay ThemapcreatedshowsaverydistinctpatternwhichindicatesthattheGreatWhiteSharksstudiedtended tospendthemajorityoftheirtimeinthecentralandeasternpartsofFalseBay. Thereseemtobetwo epicenters,wherethesharkstendedtospendthemostoftheirtime,surroundedonallsidesbya concentricpatternofareaslessfrequentedbythesharks. Aninterestinganomalyinthedatacanbe spottedinthesouthwesternpartofFalseBay. Thesharksseemtolikespendingtimeinthesewatersand thereisevenaslightindicationthatanewepicenterisbeginningtoformapproximately20km northeastofCapePoint. Thesharkstendedtoavoidthenorthwesternandsoutheasternquadrantsof FalseBayasthereisnoindicationthatthesharksventuredintothesewaterswithinthis30dayperiod. QualitativeData JacquesKallisandLouiseFitzgeraldprovideduswithsomeexcellentinsightintothetourismindustryin CapeTown,broughtoutbytheiruniqueperspectivesontheissue(seeFigure5). Bytheiraccounts,and asevidencedbythegrowingnumberoftouristarrivalsrecordedatCapeTownInternationalAirport(IETA 2011),thetourismindustryinCapeTownisbooming. Jacquesinformedusthathehaswitnesseda doublingofthenumberofSharkDivingoperatorsinthelastfiveyearsandthepriceofadaytriphas risensignificantlyoverthissametimeperiod(SharkDivingWeekly31). Louisesupportedthisviewpoint

sayingthatCapeTownhasneverbeenthispopular,andshereferencednotonlytherecentFootball WorldCupasaprimeattraction,butalsothenumberofecotourismactivitiesthatcanbefoundinand aroundCapeTown. TheissueofSharkDiving,however,broughtaboutacleardifferenceinviewpoint betweenthetwo,withLouisevehementlyattackingtheactivityascruelanddangerous. SharkDiving operatorsareevil. Theychumthewaterswithdeadfishguts,luringourpreciousGreatWhiteSharks closertohumanactivity,andintheend,thesharksbegintoassociatehumanbeingswithfood. Thisisnot sustainableandnothealthyfortheecosystem(Fitzgerald2012). Kallis,whoworksintheindustry, believesthatSharkDivingdoeslittleharmandhasnthadanynegativeeffectonlocalsortouristsinCape Town. Operatorsgotothesharksanddonotlurethesharkstowardsthecoast(Kallis2012).

Jacques' Perspective

Common Thoughts

Louise's Perspective

1.TourisminCapeTownhasnever 1.Sharkdivingandsharkattacksare beenbetter.BothJacquesand directlylinked.Thegovernmenthas LouiseagreethatSharkDivingmay failedintheirregulationofthe scareafewpeoplefromenteringthe industry. 2.Sharkattacksaremoreafactorof water,butithasinnowayharmed theincreasednumberofswimmersin thetourismindustryinCapeTown. thewatersofFalseBayanda consequenceofpoorgovernment 2.ThetourismindustryinCape planningandslowimplementationof necessary"SharkNets"tokeepthe Townisdiverseandasofnow,little animalsawayfromswimmingareas. hasbeendonebythegovernmentto 2.Ecotourismisonlyasmallportion slowitdown.Governmentand ofallthetourismintheCapeand privateindustryarehappywiththe mustbeanalyzedinthisway.Shark 3.Fishermen,touroperators,andlocal numberoftouristandtheincreased divingisjustasmallpercentageof governmentofficialsshouldwork revenuethattheybringtothearea. thetotalindustryandshouldbe togethertogrowsustainabletourism lookedatassuch. inCapeTownandit'scoastalwaters.

1.SharkDivingisharmlessand,if anything,hasbroughtaboutbenefits tothetourismindustryinCapeTown ratherthanharmingit.

Figure5:Highlightsoftheinterviewswithkeyinformants

Bycomparingtheresultsofboththequantitativeandthequalitativeinformationcollectedwithsecondary data,wecanseemore. Themapbelow(Figure6)showsthelocationsthatthreemajorSharkDiving operatorstendtovisitwhentheytaketouristsout. Whencomparedwiththeheatmapaboveitsclear thatthemajorityofthedivelocations,areasJacquesmentioned,neartheareasthatsharkstendtospend mostoftheirtime. Interestingly,however,thereisaclearagglomerationofdivesitesinthewesternpart ofFalseBay. WhenaskedaboutthesedivesitesJacquesexplainedthatsomeoperatorspreferrednotto

Figure6:ThelocationofmajorSharkDivingspotsinFalseBay(SharkDivingWeekly2012) havetodrivetheirboatsfaroutintoFalseBayinordertopreservefuel. Inrecentyears,hesaid,they begantodevelopsitesnearertotheirjumpoffpointatCapePointPier(Kallis2012). Economicstatistics surroundingthetourismindustryinCapeTownarealsoenlightening. TheSouthAfricanEconomicForum producesindustryreportsforthedifferentregionsofthecountry(SouthAfricanEconomicForum2012). TheirindustryreportfortheWesternCape,theprovinceofSouthAfricawhereCapeTownislocated, showsthatthemajorityofthegrowthintouristdollarscomesfromnonadventureactivities(37). TouriststendtospendmoretimeinthewinerieseastofCapeTownandintheurbancentersofthe WesternCapethantheydointhemarineparksandnationalparksoutsideofthecitycenter.