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weight
AS
TAS
AS
TAS
4 3 3
3 3 4
Rise in franchise
0.12
0.36
0.36
2 2 2
3 3 2
strength
weight
AS
TAS
AS
TAS
0.15 0.10
4 3
0.6 0.3
3 3
1.8 0.9
0.12
3 2
0.36 0.16
3 2
1.08 0.32
Dunkin 0.08 Donuts uses 100% Arabica coffee beans and has its own coffee specifications. Dunkin 0.15 Donuts is Americas largest retailer of coffee. Weakness: Donuts contain high calories Not diversified. High price Less option who wants to eat healthy. 0.1
0.6
1.8
0.2
0.4
1 1 1
1 1 2
6.74
11.29
Expanding new store in India or china is better alternative strategy than targeting kids drink. The total attractiveness score of 6.74 versus 11.29 indicates that business should focus expanding its stores in India or china because it has huge population and their economy is booming.
1. Market Development
1. Market Development
2. Market Penetration
2. Market Penetration
3. Product Development
4. Horizontal Integration
4. Backward Integration
Quadrant IV
Quadrant III
1. Related Diversification
1. Retrenchment
2.Joint ventures
2. Unrelated Diversification