Annual Marketing Budget

Misc - Department Specific (mktg) MARKET RESEARCH & MEMBERSHIPS Analyst Fees Analyst Group Membership #1 Analyst Group Membership #2 Industry Organization Fees Industry Org #1 Industry Org #2 MARKETING COMMUNICATIONS Corporate Brand Development Messaging / Brand Framework Corporate Identity Standards Corporate Templates Corporate PPT / sales presentations Marketing Agency Management Fees Special Projects Public Relations Agency Fees (or Consulting Retainer) Wire Services Clipping Services (if not included in above) Analyst Tour Article reprints/usage rights PR campaign support Brand Awareness / Lead Generation Print advertising Online advertising Keyword / SEO Program Industry Buyers Guides Insertions Other interactive programs Website / Interactive Website development (or redesign) SEO program maintenance Website traffic reporting tool Webinars Direct / Email Marketing Events Month Dates City Event #1 Event #2 Event #3 Event #4 Event #5 Event #6 Event #7 Event #8 Event #9 Event #10 Event #11 Event #12 Event #13 Event #14 Event Support Booth property Graphics & Signage Giveaways & Apparel Sales Support Collateral Sales / Customer Videos Printing and other printed materials Sales Demo Miscellaneous Discretionary Marketing Travel Trip #1 Trip #2 Trip #3 Trip #4 Trip #5 Trip #6 Sub-Total ACCOUNTABLE Spending

YEAR
JAN $ -

COST CENTER #
FEB MAR Q1 $ $ APR $ MAY JUN $ $ Q2 $ JUL $ AUG SEP Q3 $ $ OCT NOV DEC Q4 $ $ $ $ $ $ $ $ FY -

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ YTD ACTUALS $

$ $

$ $

$ $

$ $

$ $

$ $

$ $ $

$ $

$ $

$ $

MARKETING SPEND BY FUNCTION AS % OF TOTAL BUDGET (GRAPH AS PIE CHART RESULTS) [Use the below line items to transfer totals from each primary spend category above and create a pie chart for a useful executive snapshot] membership fees consulting brand development advertising public relations web/interactive events sales support T&E misc other $ $ $ $ $ $ $ $ $ $ -

TOTAL $

41st Parameter Confidential

Annual Marketing Budget

5/6/2012