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ABC Ford
Ford Reported Metrics
Your Overview Your Benchmark Your Overview Your Benchmark
Dealership Region Close Rate Dealership Region Close Rate
ConsumerTRAC Internet Closing Ratio
Closing Ratio 2.00% 10.00%
Internal Metrics
Sales Call Showroom Visit
Inbound Phone Appt Set Set % Appt Kept Kept % Sales Close Rate
Volume Close Rate
Your Dealership
Benchmark 50% 50% 15%
Customer Showroom Visit
ConsumerTRAC Appt Set Set % Appt Kept Kept % Sales Close Rate
contacts Close Rate
Your Dealership
Benchmark 10% 80% 2%
Total Lead Showroom Visit
Internet Appt Set Set % Appt Kept Kept % Sales Close Rate
Volume Close Rate
Your Dealership
Benchmark 35% 60% 10%
Showroom Unsold Customer Showroom Visit
Appt Set Set % Appt Kept Kept % Sales Close Rate
Follow up contacts Close Rate