16.04.

2012 Important Points Current International Companies for different products: Mattle, Hasbro and Lego Funskool tie-up with Hasbro, Lego, Tomy Takara, Ravensburger, Siku, Nickelodeon, Paramount etc. Current growth of company: 30 to 40% Proposal to launch Indian Brand instead of Playdoh Fundoh Colours of Compounds 1. Pink 2. Blue 3. Light Green 4. Lemon Yellow 5. White 6. Orange 7. Red 8. Yellow 9. Violet 10. Sky Blue Compounds: 1. Sold in Value packs, Color packs, Single tub assortments, Pack of color tubs. 2. Types: Normal and Glittering 3. 2 color compounds can be mixed to form new colour. Ex: Yellow+Red=Orange 4. Use to make numbers and cartoons 5. Increasing the intellectual thinking 6. Contents: 1OZ etc.. 7. Adult assistance is required 8. Only for 3+ years children 9. Replenishment required 10. Non-Toxic unlike other brands 11. To be stored in a cool place. Play sets: 1. Required to make shapes from compounds 2. Can make customized shapes 3. Learning with Fun

Note: Compound smells good but tastes bitter. There would be a tendency to eat from children. But due to bad taste child might get restrained from such things to play with. Buyers: Influencers: Kids Decision makers: Parents and School management Purpose of buying: Parents of toddlers, Gifting, Pre-schools.

Note: There are some Playskool products from Hasbro as Playdoh

Note: Advantage: Current Playdoh products have packing written as Made in China but Fundoh products will have Made in India Note: Association of Playskool and Playdoh. Would there be an effect of Playskool on Fundoh? Questions: 1. What are the existing promotions at malls or outlets? : Yes, not frequently. 2. Are there any bundling offers?: Yes once in a year 3. Jars containing play sets along with compounds?: Yes 17.04.2012 Playsets: 1. Family Curls 2. Numbers, Letters 3. Softy Ice cream Swirl 4. Icy Cool Fruits 5. Breakfast Buffet 6. Birthday Fun 7. Carnival Car