How to Market Your BRAND The Right Way

Class Information: Date: Wednesday, June 6, 2012 Time: 6pm to 7pm Source: Online (WizIQ) Instructor: Sherita M. Searcy Sponsoring Company: The Trifecta Group Course: Session I: How to Market Your Brand The Right Way Course Outline: Participants will learn essentials tools needed to implement: Brand Build-up Brand Establishment Brand Reinforcement This interactive course allows participants at any stage of the branding process to understand effective ways to tighten their market strategy based on the psychological and social habits of everyday people, in addition to learning HOW they respond to providers who have what they need or want. Participants can expect to learn how to restructure and tighten their brand strategy to attract their target market, how to set up their website and/or social media outlets to attract potential clients, and how to connect with established friends to build their market credibility.

About the Instructor: Sherita Searcy is a change agent; (life/business coach, brand specialist and professional speaker) who have spent more than 16 years working to help entertainment companies, non-profits, small businesses owners and entrepreneurs navigate change among their niche markets. A former journalist with Gannet Newspapers and entrepreneur, Sherita developed a passion for helping others navigate personal and professional transformation. She authored The Ultimate You: A Leaders Guide to Becoming Successful in Purpose Past Fear, and facilitates ongoing business and image development workshops through The Trifecta Group. This Cleveland native is also a member of Toastmasters International and Sigma Gamma Rho Sorority.

About The Sponsoring Company: The Trifecta Group, as a subsidiary of Trifecta International LLC, expands and restores business towards sustainable growth. We do this through a combination of proactive, transparent and innovative approaches while utilizing strategic alliances in a global market place. By harnessing the power of diversity marketing we connect our clients to previously untapped or underutilized segments of their customer base, using a variety of creative solutions.

Course Itinerary
I. Welcome II. Class Introduction Brief III. Sponsoring Company Introduction IV. Instructor Introduction V. How to Brand Yourself The Right Way A. Brand Build-Up: How to Create A Foundation for Your Brand B. Brand Establishment: How to Establish A Marketing Outreach Plan Your Target Audience C. Brand Reinforcement: How to Establish A System to Passively and Aggressively Market Your Brand.

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VI. Q&A VII. Closing