AN ASSIGNMENT ON ORGANIZATIONAL STRUCTURE and DESIGN Project On

ARSS Infrastructure Projects Limited

Master of Business Administration (TERM-II)

SCHOOL OF MANAGEMENT

Under the Guidance of: Prof. P.Nayak Sec-A

Submitted by: Harsh Singh (04) Nisha Singhania (34) Megha Singla (57) Arpit Pattnaik (64) Pramod Singh (264)

ACKNOWLEGMENT

We would like to thank profusely to our respected faculty member, Prof. P.Nayak for his inputs on this subject. We would also like to thank our friends for their insight towards the subject. And at last but not the least we would like to offer our gratitude towards the the employees of ARSS Infrastructure Projects Limited for their cooperation and help.

ROAD MAP

ACKNOWLEDGEMENT INTRODUCTION ORGANIZATION DESIGN ORGANIZATION STRUCTURE COMPANY BACKGROUND OVERVIEW VISION MISSION ORDERS / PROJECTS EXECUTED/IN HAND LOCATION OF ORGANIZATION UNITS

 CURRENT BUSINESS OPERATIONS OF THE COMPANY KEY DIFFERENTIATOR SOCIAL ACTIVITIES LOCUS OF CONTROL SUGGESTED CHANGE IN ORGANIZATIONAL STRUCTURE

INTRODUCTION
Parle Agro, have continuously from twenty two year held our consumers in the highest regard, satisfying their tastes and preferences at every level. Through the years, we have not just satisfied the needs of the consumers, but have also formed a bond of trust with them; a bond for which we have the utmost regard, one without which our work would be futile. We, at Parle Agro, have made our mark as a manufacturer of consumer products by doing things differently.

What we do is not just a business We carry on a legacy

OBJECTIVES

 The objectives of this ppt is to analyse the channel management principles in Parle Soft Drink in Bhubaneswar market.

Parle Soft Drinks include Frooti, Appy Fizz, Bisleri.

From our survey we found 1. What are the distribution pattern of Parle Soft Drink in Bhubaneswar market.

2. Factor affecting their market share.

3. Terms & condition of their payment

METHODOLOGY

Conducted a survey by-- Preparing Questionnaire Personal interaction with Stockiest, Distributor & Retailers

FROOTI

 Since the launch of Frooti - India's first national mango drink in 1985, Parle Agro has kept up with the constant need to deliver fresh and innovative ideas and products to the market. We are the first Indian Company to have a tie up with Tetra Pak or to launch a Favorite Mango Drink in a PET bottle, slim pack or even the triangular shape pack, and our changes have complemented the ever changing face of India, leaving everyone thirsty for more.

APPY FIZZ

 In 1986, Parle Agro made a path breaking venture with Appy Classic, a classic apple drink. Following the success of Appy Classic, we pioneered the launch of the first ever sparkling Apple drink - Appy Fizz. Parle Agro has launched its premium sparkling apple drink, Appy Fizz in a new avatar. Appy Fizz, which was originally introduced in the market in June 2005 as a cool and trendy product to hang out with, is targeted at the youth segment. Always known for his quick wit, opinionated views, his gang of friends and his self-effacing humor - now, Appy Fizz wants to be known for his style too.

FROOTI & APPY FIZZ COMPETITORS The brand Real from Dabur is the main player in this category. Real effectively positioned itself as a premium healthy drink for adults. Frooti was not able to appeal to adults and was considered as a mango drink while Real is not restricted to any flavour. Frooti also changed its positioning statement from Fresh-N-juicy to Juice Up your life which have not clicked with the customers. There are several more brands in the competitions.

BISLERI Thus, the earlier brand building efforts focused on Bisleri being healthy with adequate minerals. The Italian name added a dash of class to it. The first print ad campaign captured the international essence and showed a butler with a bow tie, holding two bottles of Bisleri. The punchline was, "Bisleri is veri veri extraordinari" (the spelling of the punchline was designed to capture the consumer's attention). The campaign was successful and we were being noticed as someone who catered to the need for safe, healthy drinking water.