Strategic Management

Time allowed – 3 hours

Maximum marks – 100

[N.B.- Questions must be answered in English. The figures in the margin indicate full marks.
Examiner will take account of the quality of language and of the way in which the answers
are presented. Different parts, if any, of the same question must be answered in one place in
order of sequence.]
Marks

1. a) What is Strategic Management? 4

b) What are traditional management activities? Does strategic management 6
replace traditional management?

2. a) What is forecasting? 4
b) What are the different methods used in forecasting? 4
c) Explain the relative advantages and disadvantages of different forecasting methods? 4
d) What is scenario based planning? What are the importance and benefits of scenario 6
Based planning?

3. How do external opportunities & threats differ in their strategic implications from 10
those of internal strengths & weaknesses? Include in your answer a brief description
of each of these four terms.

4. a) Why is it important for managers to understand culture in today’s business world? 4

b) Define culture and list the three levels of culture. 4
c) Explain what is meant by a value and give an example. 4

5. a) Explain what is meant by managerial ethics and why they are important. 4
b) What are the key differences between managerial ethics and corporate 4
responsibility?

6. a) What are the different forms and means of diversification? 4

b) What are the general reasons for diversification? 4

7. a) Differentiate between a manager and a leader. 5

b) What does a leader do? 5
c) What attributes and skills he must have? 5

8. a) What are corporate ethics? 4

b) Why these are important considerations while formulating corporate strategy? 5

9. a) What factors are particularly relevant to strategic planning in Bangladesh and why? 4
b) What is the optimum planning horizon in Bangladesh and why? 3
c) How often should strategic plans be reviewed and why? 3

THE END