INDUSTRIAL TRAINING PROJECT ON

Prepared By:FEFAR PIYUSH D. STD:S.Y. B.B.A. Roll No.:22 Academic Year:2008-2009 College:T. N. Rao College Rajkot Submit To:Saurashtra University, Rajkot Guided By:Prof. SHRUTI MEHTA

DECLARATION

I undersigned FEFAR PIYUSH D. the student of S.Y. B.B.A at T. N. Rao College of management, Rajkot. Here, by declare that the project work and its report presented here in is through my own efforts and understanding, which was carried out under the supervision of PROF. SHRUTI MEHTA of T. N. RAO COLLEGE of management.

DATE:PLACE: - RAJKOT

Signature FEFAR PIYUSH D.

PREFACE

The trim mgt in itself is a key word used frequently even in our day to day life. Good result you achieve is how good you manage and see that it is achieved. It is in fact the key factor particularly for the success of smooth and progressive running of an organization. To be successful in any field, just academic qualification do not work, one has to have detailed knowledge about the practical aspect of it. Being concerned about their, the practical study of any industry has been included in the curriculum of bachelor of business administration. This project is based on the information from various department of the industry. As a student of F.Y. B.B.A. I had an opportunity to visit VARMORA GRANITO ceramics relevant information in this project. present the

FEFAR PIYUSH D.

ACKNOWLEDGEMENT
I am pleased to present this project on industrial training undergone at VARMORA GRANITO ceramic PVT. LTD. and to get the certificate for preparing this project. I to take this opportunity to express at this time. So, an M.B.A. lecturer is guided to me and a source of inspiration encouraged and guided to me at each stage. The staff members of VARMORA ceramics PVT. LTD. is very helpful for my valuable co-operation and guidance. I am thankful to all the members of the industrial unit for there whole hearted response and valuable guidance for completing this project. I represent to specials sincere thanks to SHRI BHAVESHBHAI PATEL, the manager of VARMORA ceramics PVT. LTD. for sharing their wonderful experience and giving their kind guidelines during my training of the company.

Signature of Student (FEFAR PIYUSH)

INDEX

Sr. No. 01 02 03 04 05 06 07 08 09 10 11

Particular General Information Production Department Personnel Department Finance Department Marketing Department An Overview of an Industry Swot Analysis Future Plans Suggestion Conclusion Bibliography

P. No.

INDEX

SR. NO. 01 02 03 04 05 06 07

PARTICULAR History & Development Size Of The Firm Outlay Of the Organization Board Of Director vision Location Of The Unit Time keeping System

PG. NO.

HISTORY & DEVELOPMENT

Each and every unit has got sum of other history of its-self. VARMORA ceramics Pvt. Ltd. has stay near a full

automatic Italian plant for manufacturing vitrified tiles. In short, this unit has achieved decade of valuable experience at this time.

This group is also known as VARMORA group. This unit is established in 1984. VARMORA groups are divided other two famous ceramics. There are known as SUNSHINE and SUNHILL group. But VARMORA ceramics Pvt. Ltd. are wide agriculture and carried good business at progress.

In 1994 they have started manufacturing of ceramics vitrified tiles. Shri Bhaveshbhai Patel is manager in this unit and manages the unit very well with struggle.

This group has very young and family member itself all disciplined and hard-working.

SIZE OF THE FIRM

Size of an organization depends of their capital investment in fixed assets industries are divided in 4 parts.

Tiny scale industry Small scale industry Medium scale industry Large scale industry

So, VARMORA ceramics in a private company established under the companies act 1956

Investment in fixed assets and current assets are as under:Fixed Assets of Rs: Current Assets of Rs: 14, 01, 00,000 15, 80, 00,000

Thus, VARMORA ceramics is a medium scale industry. It is limited on membership, restriction on public is issue of shares, and ownership is separate, legal existence. In short, we can say that this company is PVT. LTD. company.

QUALITY OF THE ORGANIZATION

1) Name of the Firm 2) Year of establishment 3) Location- Office

: - VARMORA Granito PVT.LTD. : - 1984 : - Priyadarshani Complex,

Office No.- 4/5, Savsar Plot, Morbi 363 641. - Factory : - VARMORA GRANITO PVT. LTD., 8-A National Highway, Dhuva, Tal- Wankaner, Dist Rajkot. 4) Phone No. - Office - Factory - Fax 5) E-Mail 6) Web site 7) Excise Reg. No. 8) Sales Tax No. 9) Form of Organisatio 10) Size of Organisation : - 02822-220213/227179 : - 02828-287500/700/900 : - 02828-287558 :- info@VARMORA.com : - WWW.VARMORA.COM : - AABC 7523 MXM 001 : - 0922008001 date:-8/1/04 : - Private Limited : - Medium scale industry

11) Source of Finance 12) Product 13) Name of Promoter

: - Ownership Capital & Bank : - VITRIFIED TILES : - Shri Vallabhbhai J. Patel Shri Jagjianbhai G. Patel

Shri Pramodbhai P. Patel 14) Bankers 15) Future Planning : - SBS MAIN BRANCH MORBI : - Their Future Plane Is to increase The product range by 10000 Mtrs. 16) Product Range : - Various sizes and Designs of Vitrified Tiles. 17) Number of employees 18) Board of Director : - 107 Worker : - Shree Vallbhbhai J. Patel Shree Jagjivanbhai G. Patel Shree Prmodbhai P. Patel

BOARD OF THE DIRECTORS

Promoters:A group enterprising businessman with keen interest and years of experience in ceramics industry

came together and formed a company at Morbi city in the state of Gujarat, India, to design and deliver ceramics tile to perfection. 1) 2) 3) 4) 5)
1)

Directors:Shri Vallabhbhai J. Patel Shri Jagjivanbhai G. Patel Shri Pramodbhai P. Patel Shri Bharatbhai V. Patel Shri Manojbhai G. Patel
Shri Vallbhbhai J. Patel:-

Shri V. J. Patel, age 48 years, commerce graduate by qualification, he is having 8 years experience of running ceramics items, manufacturing and trading unit.

2)

Shri Jagjivanbhai G. Patel:-

Shri J. G. Patel age 52 years, civil engineering by qualification. He is having technical long experience in the manufacturing of Vitrified Tiles.

3)

Shri Pramodbhai P. Patel:-

Shri P. P. Patel, PH. D. by qualification. He is having 5 years experience in this production.

4) Shri Bharatbhai V. Patel:-

Shri B. V. Patel, M. B. A. by qualification, age 35 years. He is having 3 years marketing experience.

5) Shri Manojbhai G. Patel:-

Shri

M.

G.

Patel

Mechanical

engineer

by

qualification with 5 years experience.

VISION

Keeping in touch with the latest technological development and continuously up grading our manufacturing facilities, we strive to meet the highest expectancy levels of the markets in terms of quality and choice innovative and improvised the equipment and processes to fulfill all requirements unique combination of engineering skill and experience provides a unique vision for us.

Our aim is provide excellent quality and ultimate designs to our customers thus achieving there genuine satisfaction.

- SRI BHART BHAI V. PATEL (MANAGER)

LOCATION OF THE UNIT

Location is the particular place or area where the business units are establishment. It plays an important role in the success or failure of unit. Location of unit established as well as production. There location of a unit some of these factors from the viewpoint of VARMORA CERAMICS PVT. LTD. Discussed below.

LOCATION ADVENTAGES OF THE VARMORA CERAMICS PVT. LTD.

1)

Prepare Location of Site:-

The site selection for location of industry must be nearer to public utility service like transportation, warehousing, water, power etc. As a highway, at Dhuva which is a situated on 8 - A National away from Morbi city, site is in ceramics zone with number of other ceramics unit.

2)

Availability of labor:-

Adequate supply of cheap and skilled labor is necessary. As there are number of unit engaged in the similar line, cheap and skilled labor are available from near by areas. 3) Electricity:-

As there is well-developed industrial zone, power connection from Gujarat Electricity board is available very easily.

4)

Water:-

Water is an important factor. This site is very near to Machchu River and dam so here plenty water is available at every low depth.

5)

Raw Materials:-

Raw material is the vital-consideration. As in the area there are about 40 other unit engaged in the same line, Raw-materials suppliers & machinery suppliers used to visit this area, so Raw material availability becomes easy. Experienced and skilled machineries repairs and technocrats are available here.

TIME KEEPING SYSTEM

Time keeping system means how many shifts are there and how many hours are in each shift. Every company should prepare a record about their days. It is important for maintaining discipline.

In VARMORA ceramics, factory is running for continuous process. It is working for 24 hours and 3 shifts.
SHIFT WORKING HOURS WEEKLY OFF

01 02 03

8:00 Am to 4:00 Pm 4:00 Pm to 12:00 Am 12:00 Am to 8:00 Pm

Friday Friday Friday

A SERIES

O SERIES

G SERIES

INDEX

SR. NO. 01 02 03 04 05 06 07 08 09 10

PARTICULAR Raw Material Availability List of Raw-Material Used For production of Tiles About Products Production Process Organization Structure Planning & Controlling List of Machinery Quality Number of Employees Pollution control

PG. NO.

RAW MATERIAL AVAILABILITY

In ordinary sense, the unit will can do work where raw material is very easy available. So, the cost of RawMaterial is the major cost in the overall cost of production. Raw Material is the vital-consideration. It is the basic requirements for any industry Raw material are converted in to semi finished goods after various process on it and them they are converted to finished goods.

In VARMORA ceramics raw-materials are collected from various parts of the country. So, there all raw materials are available with the help of transportation facility like roadways as transportation facilities has becomes very fast and cheap, raw materials are easily available.

LIST OF RAW-MATERIALS USED FOR

PRODUSTION OF TILES:-

Pots Feldspar Quartz Powder Ball Clay UKRAINE Clay Ashapura Clay Kadappa Clay China clay STPP Body Staily L. P.G. Zicron

- Rajasthan - Rajasthan - Rajasthan - Import from (Europe) - Cutch (Gujarat) - Andhra Pradesh - Gujarat - Import (China) - Import (Spain) - Madhya Pradesh & Gujarat - Import (Australia)

ABOUT PRODUCTS

The unit is ultimately concerned with the final product. Products are the final out comes of the whole manufacturing process. TILES:Different Plain Color of Ceramics VTRIFIED

Tara Cotta, Ruby Pink, Mush Room, Jaiselmer, Dove Gray, Aquamarine, Ivory, Jet Black, White.

Tiles:-

Different Marble of Ceramics Vitrified

Vogue, Venice, Valencia, Vixen, Volcano, Virgin, Vital, Allan, Arctic venuc, Woodland.

Type of Production

1)

Continuous Production Process

2)

Intermediate Production Process

PRODUCTION PROCESS (FLOW CHART)

(1) Clay & Mineral Slurry Feeding Air Heating Spray Drying of Slurry Storage of powder Sieving Powder Feeding Pressing

Fettling Loading into Dryer

Drying Unloading of Transfer car Screen Printing of Tiles Firing Sorting & Packing F.G. dispatch

(2) Batching includes the following types of

clay:Ukraine Clay Ball Clay China Clay Soda Feldspar Potash Quiroz : - 16 % ::05% 20%

: - 19% : - 35% :05%

ORGANISATION STRUCTURE
Board of Director Managing Director Executive Director Production Manager Laboratory Testing Supervisor Workers

The production manager has full responsibility, authority and accountability of any task related to the production. In short, the production manager is the top accountable person of the production department. The authority line of the department flows from top to the bottom and responsibility from bottom to the top. The production manager is answerable to the managing director.

PLANNING & CONTROLLING 1) 2) 1) Production Planning Production Control Production Planning:Production planning is an essential pre-requirement to production control it involves management decision and the resources that the firm will require bridging the gap between present/future. Definition:-

The technology of as picturing ahead every step in a long series if separate operation, Each step to be taken in the right time and each operations to be done at minimum efficiency.
-

Alford and Beatty

OBJECTIVE Production planning estimates when and where the resources will be required so, that the production of desired goods in made most efficiently.

1)

First main aim is to producer goods as per

the production budget & the master schedule. 2) Product controlling:Controlling is determining what is being accomplished i.e. evaluating performance take place according to plan. -G.R. Terry While the production control constantly keeps a watchful eye on the production and use of any duration from with location of any resources along with location of any duration from prompt action and to arrange from prompt adjustment so that the production may run according to the original or the revised schedule.

OBJECTIVES

1) To implement the production plans by issuing necessary orders to persons who are supposed to implement them. 2) To see that person is carrying the operation properly. So that the production plans are being implemented in the real sense or not. 3) It should be in terms of quantity and quality.

LIST OF MACHINARY

The Manufacturing of vitrified process are depends at list of machineries. So the most of machines is Italian & the plant is already Italian. Thus, machineries used by VARMORA ceramics for preparing vitrified tiles are as under. 1) Ball Mill 2) Spray Dries 3) Slip Pump 4) Wibratus 5) Roller Plant 6) Press 7) Water 9) Glaze Line 10) Plastic Starapping Machines 11) Air Compressar 12) Stirred fanks 13) Screen fanks 14) Firing Machine 15) Generators (4 sets 500 KVs) System 8) Fully automatic & unloading machines.

QUALITY

Our main aim is to provide best quality and ultimate design our customers. Client satisfaction is company motto. A combination of quality manpower, latest technology total adherence manpower, and help excellent human relation policy adopted by the promoter, all help in devouring and ultimate quality product. We offer a complete range of tiles products using state of the art manufacturing facilities and reassuring quality checks encouraged by the favorable response and great success in floor tiles, the company has now broadened its skills and upgraded its technology to production and marketing of vitrified tiles. The upgraded plant technology has given best production results. These vitrified tiles have European touch and looks, which gives it a wider reach and luxurious look. These tiles are available in all possible designs like regular plain color and special plain color.

Its unit always keeps abreast with the latest technological developments and includes matching the market trends in terms of quality and choice. Equipments and processes are either replaced or refurbished as and when necessary to our customers requirement.

NUMBER OF EMPLOYEES

They has been assumed that no of working days per year would be 300 days and factory would work in 3 shifts. So the number of workers requires are 140. According to the different shift the employee are as under:Executive Supervisors Office Staff Plant operator Skilled labor Unskilled labor = 10 = 15 = 16 = 17 = 31 = 51

POLLUTION CONTROL

The most threatening problem today thought the globe is pollution. VARMORA ceramics works within the laid down rules of the government to production in any from. The main pollution generated from the industries is air, water, noise & land. In fact, looking at the nature of the industry, VARMORA ceramics for controlling the pollution some chimneys are there by which they try to reduce the air pollution.

INDEX

SR. NO. 01 02 03 04 05

PARTUCLAR Introduction Organization Structure Finance Planning Information of Project Cost Ratio Analysis

PG. NO.

INTRODUCTION

Definition:Finance functions as procurement of funds and their effective utilization in business. Finance is the basic requirement of any business organization. Without any adequate arrangement of finance, the business cant be planned. The first & the most important thing in only business planning is the finance. Arrangement & management of finance is the blood flow of an organization investment but also in its day-to-day transaction and payment. The proper and effective mgt of finance in an organization increases the profitability of the firm. The flow of the finance is to control and see that the cycle is not disturbed. Most organizations have a specific finance mgt department to handle separately the issues relates to finance. Finance department has a watch and control over the financial position is reported to the management has to make very important decision.

ORGANISATION STRUCTURE OF FINANCE DEPARTMENT: VARMORA regulation ceramics follows the rules and

chart of organizational

structure

finance

department are as under:-

Board of Directors

C. E. O.

Finance Manager

Marketing Manager

Chief Accountant

Assistant Accountant

Computers Section

VARMORA

CERAMICS

PVT.

LTD.

the chief

accountant performs the duties and finance manager. The finance manager prepares periodic occasional report about the finance and presents the same before the managing directors which help the MD in making necessary finance related decisions.

FINANCE PLANNING
Finance planning is the process estimating the requirement of finance and arranging the same from the best available sources for a specific time period or for a particular time. The finance relates more to monetary issues and the same is very important with the planned would apparently result better profitability. The plans laid by the company are broadly categorized in two types. 1) 2) Short Term Plans:Long Terms Plans:-

Means of Finance:(Rs. In Laics) 1) Directors equity:Total equity: 2) Terms Loans: 3) Unsecured Loans:(Deposits Forms Reactive) Total: 98.00 1559.00 70.00 5.25.00 9.36.00 Share Holders Equity: - 45.500

INFORMATION OF PROJECT COST

Project Cost 1) Land 2) Factory Buildings 3) Imported Machinery New 4) Indigenous Machinery 5) Electrical Installation 6) Tools 7) Installation 8) Bank Guarantee For EPCG 9) GEB Deposit

Estimated Cost (Rs. In Lacks) 1.00 248.00 559.00 438.00 54.00 4.00 3.00 7.00 40.00

10) Computers 11) Furniture 12) Other Mixed Assets 13) Preliminary & Preoperative Expenses 14) Provision for Contiguous Total Capital Cost Of Project 15) Margin Money for Working Capital

1.00 4.00 2.00 20.00 20.00 1401.00

158.00 1559.00

RATIO ANALYSIS
Ratio is well known and most widely used two of financial analysis. A ratio gives the Mathematical relationship between one variable another. Though the computation of a ratio involves only a simple arithmetic operation, its interpretation is difficult exercise. Ratio can be defined as numerical or arithmetical relationship batwing two figures.

1)

Current Ratio = Current Asset Current Liabilities

= 75000000 55000000 = 1.35%

2)

Gross Profit Ratio = Gross Profit *100 Net Sales = 14600000 53600000 = 27.23% *100

3)

Cost of good sold = Net Sales Gross Profit = 53600000 14600000 = 38900000 4) Liquid Ratio = Liquid Assets Liquid Liabilities = Current Assets - Stock Current Liabilities Bank O. D. = 75000000 60000000 9000000 = 15000000 9000000 = 1.66%

4)

Debtors turnover = Credit Sales Average Debtor = 17500000 10000000 = 1.75% Fixed Assets = Sales Fixed Assets = 53600000 15000000 = 0.35

INDEX
SR. NO. 01 02 03 04 05 06 07 08 09 PARTICULAR Introduction Recruitment & Selection Performance Appraisal System Industrial Relationship Trade Union Training & Development Wages & salary Administration Working Condition Collective Bargaining PG. NO.

INTRODUCTION

Definition:Personnel management is developing the

interesting a manner the employees in such a manner so that organization goal are achieve & stimuli individual goal are also achieve. The personal management also has gained the imported slowly & gradual the personnel is moving from inactive part towards the most active assets of the organization early year the personnel was simply considered as one of the resource of production but now it is thought whom we achieve our organization target. One another have rightly said, 1+1 makes an organization where are two or more persons an organization cones into affect. It is the takes of directing at the efforts by the personnel department.

RECRUITNENT & SELECTION

Definition of Recruitment:Recruitment is the process of searching for prospective employees and stimulating them to apply for jobs in the organization. Definition of Selection:Selection means selecting the most suitable candidates from the no. of application who have shown. Their interest in joining the organization. Process of including the recruitment & Selection:1) 2) 3) 4) Preliminary searching interview. Checking of Reference. Comprehensive interview. Final Employment Decision.

PERFORMANCE APPRAISAL SYSTEM

Performance appraisal is a process of evaluating an employees performance of a job in terms of its results. Performance appraisal has been considered as a most significant and indispensable foal for an argil. This policy helps the personnel mgt in arising the training & canceling of the personnel. Performance appraisal helps the manager in taking decisions regarding performance; transfer etc. It is an inevitable foal of the unit which is a systematic evaluation of the performance of the employees. It evaluates the devotion & honesty of an individual employee to the entire unit. In VARMORA CERAMIC PVT. LTD. the

supervisor sees the employees ability to do work properly & efficient whether he understands his responsibility or, not how his behavior towards his college etc is.

INDUSTRIAL RELATIONSHIP

In VARMORA ceramic the relationship between the management and the employees is positive. It an employee has any personal problem them the company provides helps to the employee. It there are any occasions happy/unhappy the staff and the mgt. participates in this function. Employee Benefits & Services:The company offer their best level benefits to its employee at per with the industrial standers. Beside standard benefits, the promoters of the company assist their best level to the employee in any crisis like situation by providing these loans & allowance and these are as under:1) 2) 3) 4) Bonus Statutory welfare measure Allowances Loans Facility

TRADE UNION

Trade union is associations of workers and is formed to maintain and improve the conditions of workers. Trade union seeks to protect and promote the common interests of their members through collective action. In VARMORA CERAMIC PVT. LTD. there is no special trade union. The purpose to make trade union is maintaining the interest of workers & mgt. This union does not interfere in routine work. The unit keeps watch on the union and makes sure that the union does not try to exploit and harass the workers.

TRAINING & DEVELOPMENT

Definition of training:Training is providing knowledge of a job. Skill required & developed awareness of rules & regulation, behaviors & knowledge of an employee for the purpose of skill development for a particular job. Definition of Development:Development is a related process which covers not only those activities which improve job performance but also those which bring about growth of personality helps individual in the program towards maturity or actualization of the positional capacities. In VARMORA CERAMIC PVT. LTD. continues training is given to sales force how to sale products, product knowledge how to represent company to customers, how to build & maintain relations. Training is given to the workers, as how to operate machines how to do the work very effectively and in given time limit, how to represent our company against other companies. This company also arrange, provide motivational training to the workers.

WAGES & SALARY ADMINISTRATION

The basic purpose of wages & salaries is to establish and maintain an equitable wage & salary structure. The wage & salary administration is concerned with the finance aspirates of the needs, motivation and rewards it also refers to the establishment and implementation of sound policy and practice and practice of employees compensation. It includes such areas as job evaluation surveys of wage & salary analysis of relevant organization problems, maintenance of administering wage, incentives, profit sharing, control of compensation cost & other related items. In VARMORA CERAMIC PVT. LTD. there is a time wage system & it is paid on monthly basic. There wage are calculated at managerial level, salaries are paid on yearly basic and its amount is paid by the company according to the working efficiency of employee.

WORKING CONDITION

Its a fact and profound significance that time waits for non human being is bound to time in their routine lifestyle and so also a unit. Thus, a time keeping system becomes important in every unit. For Factory:1ST Shift: - 8:00 Am to 4:00 Pm 2nd Shift: - 4:00 Am to 12:00 Pm 3rd Shift: - 12:00 Pm to 8:00 Am To main a personnel reward of workers VARMORA ceramics followed a curd system their system is for workers not for staff each workers is given a curd. Workers have to deposit their curd to supervision completion of the work; they have to collect it back from the supervisor. For (staff) Office: - 8:00Am to 12:00 Pm 2:00 Pm to 6:00 Pm

COLLECTIVE BARGAINING

Collective Bargaining is the process of disunion and negotiations between two parties to arrive at a decision for setting terms and condition of services. It is one the methods to be used for setting the industrial disputes between employees and employees, workers or trade union agreement regarding wages working house and certain important condition in the organization. In VARMORA CERAMICS PVT. LTD. mgt. is having agreement with employees regarding wage, working condition, promotion, transfer and medical facilities.

INDEX
SR.NO. 01 02 03 04 05 PARTICULAR Introduction Pricing Policy Market segmentation Distribution Channels Advertising PG. NO.

INTRODUCTION

Definition:Marketing is social & managerial process by which individuals & group obtain what they need & want through crating officering, & exchanging product of value with others. PHILIP KOTLER

Marketing is vital department of any organization. Unless there is a market for marketing is an art of understanding the requirement of customers and prodding him only the sealing of the goods but is a wide aspect that covers customers study, understanding of competition and locating new buyers. Marketing is a comprehensive term, it consists of the set of all recourses and activity necessary to direct and facilities the flow of goods and service from producer to customers, in the process of distribution.

PRICING POLICY

Price is a critical marketing tool, price is very important for the firm, because it directly affects the department. Supply & Profitability of the company. It is the amount of money that customers have to pay for purchasing given product. Price is the value of the product, its attributes & its utility. It is always expressed in monetary terms. It includes not just the cost of production & distribution but also profit thus, price=cost + profit price is very important decision of the firm because. It is the demand regulation that means it allows the company to maintain or increase the demand through price. VARMOA CERAMICS PVT. LTD. pricing policy is cost + profit. Whatever expenses have incurred during the mfg. of the product is considered. They try to reduce their cost of production. Their prices are higher than their competitors. They give credit facility to dealers of 30 days price is set after considering taxes too they consider all their taxes before pricing the product.

MARKET SEGMENTATION

Definition:Dividing a market into distinct groups of buyers with different needs, characteristics or behavior who might require separate product of marketing mixes. VARMORA CERAMIC PVT. LTD. has made market segmentation on two main ways.

1)

Geographical Segmentation:Future the market is divided into geographical division, which are.

I)

Local Market:This segment includes all the cites and towns of saurashtra hawing potential market for the company.

II)

National Market:This segment includes the widespread market in various states of India such as Gujarat, Haryana, Punjab, Karnataka, & all over India.

III)

International Market:The company also exports its products in many countries. Their segment consists of countries having made for company like South Africa, Newgercy, Kuwait, and Marycious & Sri lanka etc.

2)

Product Wise Segmentation:The firms are engaged in production of various products such as vitrified tiles with a different size of tiles. Market is first divided, on the basic of which product is demanded on a particulars part of market.

DISTRBUTION CHANNALS

VARMORA CERAMICS PVT. LTD. distribution channel is as under. Distribution Patten Channel Manufacturing of Company Distribution / Dealers Sub dealer / Retailers End User

Sales Promotion:Sales promotion is a part of marketing, which emphasizes on now the sales are increased only sealing not the sale objective of any organization, but is always aimed at consistently increased sales. Lots of initiatives are taken to achieve sales promotion such as by introduction improved products, commercial schemes, offering additional services, warranties, guarantees etc. For the sales promotion VARMORA ceramics do exhibition at international level and also do demonstration of their goods.

ADVERTISING

In modern business world, a business cant run without advertising, so various media are available for advertising. They are magazines, posters, newspapers radio and television etc. important of the company. VARMORA CERAMIC PVT. LTD. is today an industry where there is a hard competition so for them advertising is very important part of the marketing strategy. I) Local Advertising:The company does advertising in the local or circulation by give pamphlets to its consumers, by wall painting, news paper & magazines and by arranging exhibition of the different products.

II)

National Advertising:The company does advertising at national level by advertising in magazines like ceramics world through Radio and by the dealer of all over India. III) On the advertisement International Advertising:international through their basis dealer the in company abroad on

magazines or by the radio or by the other consumer who used their product before.

EXPORT

We have covered abroad market; we export at many part of the world like Middle East, Nigeria, Kenya, ZIMBABVE, SRILANKA, SINGAPORE, MAURITIUS, and TURKEY etc. VARMORA has made a dent in the export market thanks to our unrelenting quest for quality in all its products. VARMORA'S products are now well accepted in the international market.

SWOT ANALYSIS MEANS

S T R E N G T H

W E A K N E S S

O P P O R T U N I T Y

T H R E A T S

They SWOT analysis of VARMORA CERAMIC PVT. LTD. are as under:1) requirement. position. 2) Weakness:VARMORA GRANITO PVT. LTD. Strong market Presence. Develop rural area to reach at global Strength:VARMORA GRANITO PVT. LTD. is Finance Position is very good. Company capacity meets Indian market

giving employment around 200 employees.

entered late in the market. Irregularity in time management.

3) -

Opportunity:Rapidly and continuous growth in the

market, so company will think expansion. 4) imported vitrified tiles. Threats:Highly competitive market against

FUTURE PLANE

VARMORA Group has already started a new project which is under contraction. They have started project on rustic series floor tiles for the purpose of manufacturing this tiles. They are using latest technology and machineries imported form Italy.

SUGGESTION

I was really glad to visit VARMORA CERAMIC PVT. LTD. They gave me full co-operative during my training period. I personally fell that the unit doesnt need any suggestion because it is good at all its aspects. The only thing that I would suggest is that it should give the advertisement of its product on specially star, Sony and Doordarshan. As it doesnt give any advertisement. This will increase the sales to tremendous extent.

CONCLUSION

VARMORA CERAMIC PVT. LTD. is a very reputed comp. achievement success in the path of ceramic world. With wide range of market and other machineries VARMORA CERAMIC PVT. LTD. has a good monopolistic position having effective management. The all over performance of administrator executive & worker is good. Sound mgt. system with owners personal super vision has resulted a reputation for procession & high ethical standard in its business dealings. It can be concluded that the unit make 45 of semi automatic machine in the production process at the same time; labor farce is also engaged in the production process.

BIBLIOGRAPHY

I have studies following reference books during the reparation of project. Production of Department: - This information is collect from companys profile &visit. Marketing Department: - This department is writes from the web-site. Financial Department: - This information is collect from the companys report and in where to write alteration in report. Personnel Department: - This information is collected from reference book & through MANOJBHAI (personnel manager).