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  • Assignments

    Enviado por

    Rizwan Ahmed
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    Students are assigned two marketing assignments to be submitted on final exam day. Assignment 1 requires evaluating two brands of one company based on their market targeting and strategic positioning, and highlighting two companies that changed their targeting strategies from niche to full market coverage or from mass marketing to niche segments. Assignment 2 requires analyzing how three brands manage their brand identity, what parameters they compete on, and what type of industry they belong to such as growth or fragmented.

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    Students are assigned two marketing assignments to be submitted on final exam day. Assignment 1 requires evaluating two brands of one company based on their market targeting and strategic positioning, and highlighting two companies that changed their targeting strategies from niche to full market coverage or from mass marketing to niche segments. Assignment 2 requires analyzing how three brands manage their brand identity, what parameters they compete on, and what type of industry they belong to such as growth or fragmented.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato DOC, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    28 visualizações1 página

    Assignments

    Enviado por

    Rizwan Ahmed
    Students are assigned two marketing assignments to be submitted on final exam day. Assignment 1 requires evaluating two brands of one company based on their market targeting and strategic positioning, and highlighting two companies that changed their targeting strategies from niche to full market coverage or from mass marketing to niche segments. Assignment 2 requires analyzing how three brands manage their brand identity, what parameters they compete on, and what type of industry they belong to such as growth or fragmented.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato DOC, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    Assignments To Be Submitted on Final Exam Day

    Assignment # 1: Market Targeting & Strategic positioning: Take 2 brands of one company& evaluate those as per mentioned above topic. Highlight 2 companies which started targeting from 1. Niche segment towards FULL MARKET COVERAGE BY TARGETING MULTIPLE SEGMENTS (EXTENSIVE TARGETING) 2. Mass marketing/SINGLE SEMENT CONCENTRATION to niche segmentS. Assignment # 2: Any 3 Brands (like lifebouy, Clear & Sunsilk) How these are managing their brand identity. On what parameter these are competing and Belonging to which type of industry ( like growth, fragmented etc.)

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