Escolar Documentos
Profissional Documentos
Cultura Documentos
Audience Research
Audience Research
Objectives
KEY DIMENSIONS CURRENT FUTURE
Imagery
Boring Lonely
Genuine Selfless
Value
Demographic/Psychographic Profile
Conceptual Principles
&
Dynamic Execution
Touchpoints
Print Billboard Bus shelters, buses, & trains Online TV commercials
Print Ad
Sharpened image
OOH Posters
Billboard
Online
TV Commercial
Conclusion
Perception-changing campaign: It is your call to make a difference.
Merrilee Watson
Cecilia Setiawan
Laurie Law-Baw