Assignment No.

1
Name: Marium Khan

Roll No.: 8859 Subject: Principles of Marketing Timing: Saturday 6-9pm Iqra University Defence View Campus, Karachi, Pakistan

INTRODUCTION: -

Product: -Ariel-EnzyMax Story Board: - There are two celebrity guests are present in this challenge
Nadia Khan and Expert Mrs. Zubaida Tariq. Nadia Khan believes that hard stains like of chocolate sauce can only be cleaned in warm water and in the presence of her detergent but on the contrary Expert Mrs. Zubaida Tariq said that this kind of stain can easily removed by Ariel's unique Enzymax formula even in cold water. They both challenged each other and Nadia Khan used warm water of 900 C and washed that stain in her detergent and Expert Mrs. Zubaida Tariq washed it with

Ariel in cold water with ice. Mrs. Zubaida Tariq won this challenged and proved that Ariel's unique Enzymax formula can take out the toughest stain even in cold water.

Body of the Ad: - Do you think it's impossible to remove tough stains in cold
water? Not with Ariel! That's because Ariel's unique Enzymax formula gives superior cleaning even in cold water whereas other leading detergents fail even in hot water.

Caption: - Ariel nay jeeta

Cold Water Challenge

VISION MISSION VALUE (VMV MODEL):

Vision: - The vision of this product is to become the best detergent of the
Pakistan. Ariel Enzymax is expert in the business of washing powder in Pakistan. Ariels unique Enzymax formula can accomplish any challenge which comes to its way. Mission: The mission of this product is to give superior cleaning even in cold water whereas other leading detergents fail even in hot water of 900 C. Ariel unique Enzymax formula is as expert to remove toughest stains as Expert Mrs. Zubaida Tariq in her home remedies and food.

Value:

The value of this Ad is lies in Pakistani culture. In this ad two different Pakistani women are been shown whom are highly influential on Pakistani women. Nadia Khan is the true reflection of modern Pakistani women who will not easy to give-up if there will be no solid evidence furnished to her whereas Mrs. Zubaida Tariq never made a statement unless she has not a solid proof on it. So, the Mrs. Zubaida Tariq proved her that Ariel Enzymax can easily remove toughest stain even in cold water.