Questionnaire

1. Gender : Male Female 2. Age Group: 10-15 15-30 30-45 45 & above

3. Occupation:

Student Self Employed Salaried Housewife Student with part time job/ Study & Job

4. Academic:

High School Some college Graduate Post Graduate & Or PhD

5. Income level(monthly)

5,000-15,000 15,000-30,000 30,000-50,000 More than 50,000

6. Which Mobile Brand are you using: Nokia Samsung Other

7. Write Model name:

8. Since how long you are using the phone: Less than 1 year 2-4 years 1-2 years More than 4 years

9. Reasons for Choosing the model: Just to talk GPRS Design Internet Music Apps Camera 3G

10. Reasons for Choosing the brand Brand-Loyal Design & Appearance Impressed from an Ad

Recommended by someone

Price Service

Functions

Quality

Brand-Image

If others specify below:

11. How often do you change your phone: In a year 2-4 years 1-2 years More than 4 years

12. You prefer mobiles to be: Slim or Light or Small or Medium or Medium or Medium or Thick Heavy Large

13.Satisfied with the brand or not? Yes No

If No Provide the reasons:

14.You prefer: Smartphone with latest improvements (Latest Model) Any Smartphone

Simple phones with basic needs like talking, messaging, FM Radio, Music and Camera

15. If you were to change your mobile now which brand will you choose: Nokia Samsung Other

16. Why: Brand-Loyal Design & Appearance Impressed from an Ad Quality Brand-Image

Recommended by someone Price Service Functions

If others specify below:

17. The advertisements of the brand you like the most:

18. What is the amount you are willing to spend on mobile phones: Less than 10,000 25,000-45,000 10,000-25,000 More than 45,000

19. Suggestions to improve the brand, the changes you would like to see: