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Submitted by:
Syeda Bashira Khatun Batch: 7A BBA 080260787
Introduction:
A product line refers to a number of products that are related and developed by the same manufacturer. In another sense it can be said product line is a collection of products, offered by a firm, that satisfy similar needs for different audiences. That means a set of related products sold by a single company. Multinational company runs its business crossing the national boundaries, in a word world wide. To continue business successfully over the world, it should face too many competitions. And to survey in the competition it should expand its product line, that competitor cannot bet the business. So as a multinational company every company has large product line. A multinational companys product line may vary from country to country depending on culture, norms, values, religion, life style etc. As multinational companies Unilever, Nestle, Samsung, and British American Tobacco have large product line.
We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Unilever products touch the lives of over 2 billion people every day. As our business grows, so do our responsibilities. We recognize that global challenges such as climate change concern us all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are. It indicates that the view of the unilever is to reach every step of human life to create better future everyday.
Our goals are to grow our brands and the value of the business, to improve productivity and to embed the principles of corporate responsibility around the Group. British American Tobacco is the world's most international tobacco group. Our vision is to lead the tobacco industry through growth, productivity and responsibility. With more than 250 brands in our portfolio, we make the cigarette chosen by one in eight of the worlds one billion adult smokers. We hold robust market positions in each of our regions and have leadership in more than 50 markets. It outlines what we do, how we work, our strategy and our views on some hot topics for our industry.
Baby foods:
It aims to produce such type of baby foods, which is alternate of breast milk or formula alone no longer meet the baby's growing nutritional requirements. Under baby foods brands Nestle have some items, which are Cerelac
Gerber
Graduates
Mucilon
NaturNes
Nestum
Chamyto These are the baby foods produced by Nestle. The company considers the food and nutrition value of baby.
Bottled Water:
It produces bottled water, considering that the water will full fill mineral value, as well as provides its distinctively fresh, clean taste. Under bottled water brands Nestle have some items, which are
Arrowhead
Deer Park
Perrier
Poland Spring
Pure Life
S.Pellegrino
Vittel
Aquarel
Buxton
Ice Mountain
Levissima
Contrex These are the bottled water produced by Nestle. There is also water for weight conscious people. They made bottled water considering all facts, for that it become an easy way to make the goodness of nature a part of everyday life.
Breakfast Cereals:
The Company produced breakfast cereals considering the taste of food, and made breakfast more attracting to people. Under breakfast cereals brands Nestle have some items, which are
Cheerios
Chocapic
Cini Minis
Cookie Crisp
Estrelitas
Fitness
Nesquik
These are the breakfast cereals produced by Nestle. Now, its popularity continues to grow, and our dedication to fulfilling the needs of this decade's especially demanding lifestyles is more focused than ever.
Coffee:
The Nestle brought a variety in the coffee side. It brings a stylish, multi-coffee system that changes the way to make, drink and think about coffee. Under coffee sides it has some items, which are
Nescaf Cappuccino
Nescaf Classic
Nescaf Decaff
Nescaf Gold
Nespresso
Nescaf 3 in 1
Taster's Choice The variety flavors of coffee, made their coffee brands popular to world wide. Nescafe gives consumers all the great taste of an exquisite rich aroma and smooth coffee taste worth savouring.
Smarties
Wonka
Orion
Kit Kat
Crunch
Aero
Butterfinger
Cailler
Baci
Lion
Yorkie
Toronto
Perugina The Nestle at first established with the aim to made baby food, chocolate is another item of babies like. A delicious caramel filled wafer with crisp cereal covered in Nestl milk chocolate. This is the reason to gain the popularity of chocolate brand of Nestle.
Dairy products:
The Nestle offers the milk products, which provide nutrition solutions for different needs of children all over the world to the growing children. It has also dairy food item for family need and other dairy items. Under these products which items are exist
Nido
Cerevita
Coffee-Mate
La Laitire
Baeren Marke Dairy items are carefully made by considering the nutrition and milk value. Richer, smoother and creamier than milk with powdered, liquid, flavored; its become wanted by consumers. The coffee-mate is one kind non-dairy creamer.
Drinks:
Nestle offered a formulated supplementary food drink containing essential vitamins and minerals to meet the demands of little bodies and minds. Its drink side is both for children and adults. Under these brand which items are offered,
Nescaf Nesfrapp
Nescaf Takumi
Nescaf Xpress
Nescau
Belt
Ecco
EveryDay Drinks side is designed considering the nutrition fact of human body. Todays first world people cannot give enough to care of health, keep in mind the fact; they offered easily nutrition maintaining item.
Ice Cream:
Ice cream brand is a different way to enjoy and share milk, cream and chocolate with family and friends. A carefully constructed balance of diverse tastes, textures and colors, culminating in an intense chocolate tip. Nestls ice cream is offered with variety of taste. Under ice cream brands Nestle have some items, which are
Dibs
Dreyers Edys
Drumstick
Extrme
Hagen-Dazs
Maxibon
La Cremeria
Nero
Mvenpick An ice cream born of a passion for gastronomy, blessed with the best that nature can provide and fashioned with Swiss perfection. And the tasteful variety item ice cream leads the Nestle ice cream sides successfully. In the
Kitchen:
Nestle wants to keep its step all the side of house hold, s they also announced the kitchen items. Their kitchen brands aim to made tasty food with in short time. Under in the kitchen brands Nestle have some items, which are Buitoni
Herta
Hot
Pockets
Lean Cuisine
Stouffer
Maggi
Thomy In the kitchen brand of Nestle made consumers life easier to made food. Now it is possible to made time consuming time so fast.
Nestl Professional:
Nestle steps also in the professional sides; which help the chef to work easily. We strive to keep passion and creativity thriving in your kitchen by offering you exceptional, artisan flavors that serve as the foundation for your ideas with constantly renovated to provide food professionals with all kinds of catering solutions and services. Under nestle professional brands Nestle provides services,
which are
Chef
Chef-Mate
Davigel Davifrais
Minor's
Trio
Acqua Panna
Dar Natury Nestle Professional have also restaurant and delivery segment, in home and office delivery segment is a water brand. All items under these brand run successfully to maintain the company.
is to provide you with the relevant information to help you make healthier choices. We believe that by providing transparent and easy to understand nutrition information on all our products, we can meet this vision, which is why we have introduced a new approach to labeling to help you achieve a balanced diet. Under nutrition & health brands Nestle have
Boost
Clinutren
Impact
Jenny Craig
Nutren
Optifast
Peptamen
PowerBar
Resource
Carnation
Juicy Juice Nutrition & health brands help to personalized health and weight management solutions takes a science-based, lifestyle approach to healthy weight management with a focus on three success factors: food, body and mind. Each member of the nutrition and health brands family of products has a unique and patented recipe that has been demonstrated in clinical trials to improve patients' outcomes. Petcare: Nestls aims to serve the food care. But they are not limited them to human food. They also launch the brand of petcare. They launched the kind of nutrition that helps promote a healthy immune system,
healthy skin and coat, and strong teeth and bones, all of which help your dog or cat live a long and healthy life. Under petcare brands Nestle have some items, which are
Pro Plan
Alpo
Beneful
Cat Chow
Fancy Feast
Felix
Dog Chow
Friskies
One
Gourmet
Purina
Tidy Cats
The brand of petcare is take care of the nutrition and good look of the pet. The petcare brand with a tantalizing array of individual tastes, recipes and textures each prepared to the highest dog and cat culinary standards and all available in convenient, single-serve portions.
60/40+:
The 60/40+ concept is an expression of the Nestl vision of Nutrition, Health and Wellness. Increasingly consumers are looking to food to provide nutritional and health benefits - not at the expense of taste but in addition to it. Nestl aims to make products that achieve at least 60% consumer taste preference with the added 'plus' of nutritional advantage. This means that in rigorous market testing 6 out of 10 consumers prefer the Nestl product to a competitor's equivalent. It also means that we always thoroughly search for ways to add that nutritional 'plus'. Ultimately, the consumer is the winner with a tested process in place to continually improve the nutritional value of foods they prefer. 60/40+ drives innovation and renovation of products with the consumer at the center. Nutritional
Compass:
Making healthier choices for you and your family can be very confusing. Our continuous vision is to provide you with the relevant information. This information is given in a standardized format that will allow you to easily compare the amount of energy, protein, carbohydrate and fat in different products. This information box provides key nutritional information about the product. This box provides tips, advice and information related to the product, for example, offering information on how to include the food as part of a balanced diet. The name of Nestle Company indicates that a baby bird is saved in its nest; like that nestle products are save for its babys means consumers. So this multinational company designed successfully their product line according their aim destination.
Samsung:
Samsung Telecommunications America (STA) was established by Samsung Electronics Corporation in 1996. From its Dallas, Texas headquarters, STA researches, develops and markets a variety of personal and business communications products throughout North America including handheld wireless phones, wireless communications infrastructure systems, fiber optics and enterprise communication systems. At Samsung, it's our people that take our products across the line. Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. In the pursuit of global excellence, Samsung is continuously looking for dynamic new leaders for the digital age of the 21st Century. Types
Consumer products:
The product which is produced for the direct consumers use is consumer products. Consumer products are the main product of the Samsung Company.
1. Mobile phones
Samsung Smart Phones are pure genius with your choice of Windows mobile OS or Android, QWERTY keyboards with Turbo Scroll, intuitive touch screens, robust multi-media capabilities, and powerful cameras that capture
Sprint
More
carriers, T-Mobile, Verizon Wireless Mobile phone accessories, Shopping cart 2. Televisions Samsung TVs offer world-class picture quality, design and energy efficiency. Find the TV that's perfect for you. LCD
TV, Plasma TV
TV
accessories
3. Audio / Video
Samsung audio and video are now modernized and extra accessories are
added. Blu-ray
Digital cameras
Mobile computing
Desktop monitors
Data projectors
Optical
disc
drive
6.
any
Monochrome
laser
printers
Color
laser
printers
Monochrome laser multifunction printers & faxes Color laser multifunction printers & faxes, Supplies & Accessories , Solutions
7.
Home appliances
Samsung offered different types of home appliances to made house hold chores easier and life peaceful and Comfortable.
Refrigerators
Ranges
Dishwashers
Microwaves
Air conditioners
Airave
Business products:
The product which is used for further business purposes, not for
direct consuming these are called business products. Samsung some brands of business products. 1. IT Business Products * Printers & Multifunction
* ODD * HDD
9. Fiber optics
11. Compressors
Samsung is an electronic goods multinational company, which is trying to work for made the more comfortable for the citizens. In every area of Samsung's business, we work to improve our global society. Samsung harnesses the power of the digital revolution. Samsung Electronics is looking for potential world-class partners.
Unilever:
Unilever has a significant logo which bears some specific meaning. The commitment of Unilever that we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our identity expresses Unilever's core values, with each icon representing an aspect of the business. Icons explained Sun, Hand, Flower, Bee, DNA, Hair, Palm tree, Sauces or spreads, Bowl, Spoon, Spice & flavors, Sparkle, Fish, Bird, Tea, Lips, Ice cream, Particles, Recycle, Frozen, Container, Heart, Clothes, Wave, Liquid. Unilevers corporate purpose states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."
Food brands
Unilever is one of the world's leading food companies. Our passion for
understanding what people want and need from their food - and what they love about it makes our brands a popular choice.
Becel, Flora:
Becel
dressing
Bertolli:
Bertolli La Bruschetteria
Blue
Band
liquid
margarine
Country
Crock
yoghurt
Heartbrand:
Ice cream, Carte d'Or, Carte d'Or Light, Breyers CarbSmart Jerry's, and
Ben &
Hellmann's,
Hellmann's real mayo
Amora:
Knorr:
soups, Pasta sauce Knorr Stock Pot Knorr Brand, and Knorr pack of spices
Seasonings -
Lipton:
Lipton Green Tea
SlimFast:
SlimFast Optima Shakes (US)
SlimFast High Protein Chocolate Chip Granola Meal Bar (US), SlimFast
Powder Shakes (Europe) SlimFast Pretzel Snacks (Europe) We are committed to ensuring our products taste great and can form part of a healthy balanced diet. Our brands help make everyday meals special. And theyre often a passport to world cuisine, turning local dishes into appealing new products. Whatever people love about food, we aim to make sure they can trust us to source, make, distribute
and market our brands for Great taste flexibility, healthy choices, fun, indulgent & refreshing.
gel range
Cif spray
Comfort:
concentrate sunshine Comfort naturals Comfort concentrate tropical burst, and Comfort concentrate pure
Domestos:
Domestos blocks
Domestos
Omo:
Omo
Liquids
Omo Capsules
Radiant:
Brilhante fresh
Brilhante
Surf:
Surf tropical Surf Small & Mighty Tropical Small & Mighty, and Surf advanced
ALL
Sunlight:
Vim Polycoated Bar Sunlight Active Gel Lime Sunlight Standard Lemon, Sunlight Standard Green tea & Lime, Sunlight Standard Lime, Sunlight Active Gel Lemon, Sunlight Pouch and Sunlight Active Gel Orange Making the house hold chores and the life easiest Unilevers home care brands leading worlds most country. Especially in the professional womens life is very much influenced by this brand. For that reason we are the global market leader and have very strong positions in Home Care categories.
Lux
Dove:
Dove handwash Dove face care Dove Tools Dove Body wash, Dove hair care, Dove deodorant and Dove soaps, Dove body lotions
Lifebuoy:
Lifebuoy Body Wash Lifebuoy Hand Sanitizer Lifebuoy Hand Wash, Lifebuoy for Men Body Wash, Lifebuoy Clear Skin, and Lifebuoy Bar Soap
Pond's:
Ponds Oils
Ponds Moisturisers
Ponds
Sunsilk:
Sunsilk
Waves & Curls, Sunsilk Respect & Balance, Sunsilk Anti-Poof range, Sunsilk Colour & Shine, Sunsilk Deeply Brunette, and Sunsilk Passionately Red Vaseline: Vaseline cocoa
butter Vaseline Intensive Rescue range range, and Vaseline petroleum jelly
Rexona:
Rexona for men, Rexona sports Rexona teens, Rexona skin friendly, Rexona skin friendly, Rexona freshness and Rexona low income consumer affordable
Axe:
Axe Best of Summer Axe Click Axe Shower Range Axe Shower Range, Axe Africa, Axe Stick, Axe Pulse, and Axe Touch
Close Up Red Hot Pepsodent Whitening Signal Soin Fraicheur, Signal Systeme Blancheur, Pepsodent Pasta Gigi, Mentadent White System, Signal Air Precision and Close Up Milk Calcium nutrient
TIGI:
Bed Head Catwalk, S factor Rockaholic TIGI Colour, B for Men; Love, Peace and the Planet and Bed Head Cosmetics Unilever's vitality mission is a mandate to help people feel good, look good and get more out of life. At the heart of this mission is hygiene and health through hygiene.
Our advertising:
Unilever's brands are known around the world for their thought-provoking yet entertaining advertising campaigns. PG Tips - Breakfast, Dove - Go Fresh, Lynx - Dark temptation, Pot Noodle - Moussaka Rap, Monkey's Christmas speech, Degree Engineered, Sunsilk - Capas Destacada, Knorr - Big Green, Persil - Small & Mighty, Rexona - Friction, Persil - Roboboy, Lifebuoy - Soap for Schools, Dove - Evolution.
The standard advertising strategy helps to promote world wide their product, and run business successfully. Unilever Food solutions help to provide healthier options in several key ways. We also focus on canteens and quick-service restaurants, which are under extreme pressure to offer menus with healthier alternatives. Our corporate purpose sets out our aspirations in running our business. It's underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world.
beauty:
Unilever's vitality mission is a mandate to help people feel good, look good and get more out of life. At the heart of this mission is hygiene and health through hygiene. For the affluent, health is more than just physical well being. There's a lot we can learn from the social and psychological sciences. But we also need to look carefully at the types of products we use and the delivery mechanisms.
Nutrition:
We've created policies and guidelines to ensure we always act responsibly when it comes to health and nutrition. Millions of people around the world enjoy the foods and drinks we create. For them the signs of good health being active, energetic, feeling good, and looking good allow them to get the most out of life. As a multinational company to be success in all nations, it should diversify its product in various lines. Unilever done this successfully. Always working with integrity, positive impact, continuous commitment, setting out our aspirations is the cause of Unilevers leading world wide as multinational company.
reputation for producing high-quality brands that are chosen by one in eight of the worlds adult smokers. These cigarettes brands are Kent
Dunhill
Lucky Strike
Pall Mall
Vogue
Viceroy
Rothmans
Kool
Peter Stuyvesant
John Player Gold Leaf Our four Global Drive Brands our largest premium brands. Our international brands offer a range of premium and super premium cigars and cigarettes. While the Global Drive Brands remain central to our strategy, we are also increasing the profile of the international brands. Our brands: Much of the growth of our leading brands is driven by innovation. We recognize that our business starts with our consumers and our brands. Its not about encouraging people to start smoking or to smoke more, but about meeting the preferences of adults who have chosen to consume tobacco, and differentiating our brands from their competitors.
1. Cigarettes
Not all cigarettes are the same. Smokers around the world prefer many different tastes and strengths and our companies aim for excellence in every step of manufacturing.
2. Cigars
Cigar tobacco is cultivated and processed specifically for the production of cigars. Cigars come in a variety of shapes and sizes. They also vary by method of manufacture, flavor, strength and country of origin. There are two types of cigar.
These are
* Short filler cigars (dry European cigars); * Long filler cigars (wet cigars).
3. Pipe tobacco
The cut or size of the pipe tobacco affects how fast and hot it burns. The Aztec descendants of the Mayan culture enjoyed the ritual of smoking a pipe after dinner and believed it was an excellent way of avoiding hostilities. Pipe tobacco is aged, cut, sized, flavored where appropriate, dried and then packaged.
It is divided into two major groups: * Aromatic pipe tobacco blends have rich aromas and are usually known as Mixture or Cavendish; * Non-aromatic pipe tobacco is sometimes called Straight Blend.