Rahmat Harlyadi

VP of Marketing
1

a super blog obsessively reviewing local websites and technology startup news from all over the world.

Background
Started blogging obsessively since November 2008. Review all local websites and international tech news.

Give exposure to local Held SparxUp Awards 2010 startups so they have a on November together with chance of surviving. SemutApi and Kompas.com

1-3 blog post per day. No matter what.

Funded by Merah Putih Incubator in Dec 2010

How do we contribute?
Events
Research Jobs@DailySocial Consulting

Mobilizing Indonesia
Growth & Trends

HUGE
A word to describe Indonesia mobile market
8

*Nielsen Company Indonesia

9

Mobile users increase upward Landline users going downward

10

Where are we now?

rd Largest 3
Wireless Market in Asia

*Based on Frost and Sullivan Research on Mobile 11

44,000,000 +
Average SIM Cards subscribed yearly since 2007
Equal to population of Argentina Twice population of Srilanka

12

Now we know the numbers

What about the usage?

13

Mobile Usage

Mobile Phone < Data Service

14

Social Media

News

Messenger

15

TOP ACCESSED MOBILES

1. facebook.com
2. google.com 3. detik.com 4. youtube.com 5. twitter.com

Social Media
Search Engine

6. wapdam.com
7. yahoo.com 8. wikipedia.org

9. kaskus.us
10. 4shared.com
Source: Opera, ranked by unique users

Download

16

Amazing
What happened with the industry, who triggered it?

17

Mobile industry

Options on mobile handheld

18

Infrastructures getting better

19

Various platform

20

Buying power increased

21

Low revenue social class

Blue Collar
SES C2 SES E
*Nielsen Company Indonesia
22

Social media driven

23

nd 2

user in the world for Facebook

2nd user in the world access FRIENDSTER

3rd user in the world use twitter

24

54% of the total mobile users

are in age between 20

to 29 years old
25

Housewives
26

What happened?

Facebook is driving smartphone adoption in Indonesia 200 m illion active users currently accessing Facebook through their mobile devices.
27

People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
28

What can we learn from it?

Phone is the most intimate & personal point of contact for brand to meet customers.

29

Entertain Me!

Curious

Easy. I am Lazy

Hear Me Out!

What is in it for me?

In Group

30

How to talk to them?

Engagement, not promotion.

31

Customized and personalized

Two way, involve the user

32

Next in Mobile
Location Based

Anything related to your location

33

Location Based

Suggestions & recommendations Location based mobile advertising

34

Deals
35

Next in Mobile
Post PC Device (Tablet PC)
changing the way the mobile Internet is accessed

36

Simplified PC As powerful as PC, as flexible as Mobile

37

Mobilizing Indonesia

Thank You
38

rahmat@dailysocial.net
@harlyadie
39