Introduction ..................................................................................................................................... 1 Accelerate Your Networking with Twitter ......................................................................................... 3 How to Create a Professional Twitter Profile ...................................................................................

5 What you need to know before you tweet ....................................................................................... 7 14 Twitter Tips to Engage Your Followers ..................................................................................... 10 Social Media Dashboards: Tweetdeck vs Hootsuite ..................................................................... 13 Twitter lists: How to organise your tweetstream and see through the noise .................................. 15 3 Twitter Tools to Spring Clean and Grow Your Twitter Followers ................................................ 17 Time to get Tweeting ..................................................................................................................... 19

A fast track guide to Twitter for business success. Hands on strategies by Chris Finnegan and ClickWebDesign

www.ClickWebDesign.com.au 2012 ClickWebDesign all rights reserved. Twitter for Business eBook

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Introduction
Twitter has been an amazing tool for our website design business, ClickWebDesign. After signing up in mid-2009, we quickly met and engaged in conversation with people we would never have otherwise crossed paths with. These great people now form an exciting network of collaborators, clients, educators and suppliers that have been critical to our business success. More than three years on Twitter has taught us a few things about how to use Twitter for business. So after writing many blog posts relating to Twitter I decided to continue writing and share my experience with our first ebook.

Watch out for me as you read, Ill be sharing interesting Twitter facts
This ebook is written to help both new and veteran Twitter users get the most out of Twitter with limited time and effort. A how to style gives you the knowledge to implement our techniques. To keep up to date with the latest Twitter tactics subscribe to the ClickNewsletter and follow us on Twitter,

Thanks for reading!

Online Business Specialist, ClickWebDesign Free Call: 1800 602 007 www.ClickWebDesign.com.au

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Accelerate Your Networking with Twitter

Networking events are a popular approach to finding new contacts and potentially new customers for b2b businesses in particular. It's most likely that you have attended some yourself, but was it really worthwhile? How many new customers and contacts did you meet? In the usual scenario you put on your suit, leave the office, business cards and elevator pitch in hand. After travelling to the venue, you start mingling, and if you're lucky you may meet 2-3 people who nod along to your pitch, whether or not they are interested in your services is another matter. If you're unlucky, you'll be corralled by the person who can't stop talking about themselves, and spend half the evening looking forward to the drive home. After returning from the networking event, it's not over. You need to follow up on the few contacts you made. So you've spent the best part of half a day, preparing, travelling to and from a networking event in the hope of gaining one new customer. Not a great use of time, or a profitable business model. There is a better way to network. Much better. Using Twitter to accelerate your networking connects you with thousands of potential new customers and contacts with just a few mouse clicks.

Twitter has more than 140 million active users worldwide

When the uninitiated think of Twitter, they often think immediately of Ashton Kutcher. After all, the man is a veritable God on the platform. But there is astronomically more to Twitter than first appears. If you're in business, do yourself a favour and take a closer look. Twitter is one of the best ways of networking without even leaving your desk, or if you're umbilically-attached to your mobile phone or tablet, then those too. Twitter is a remarkably simple social networking and micro-blogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets".

So how can you harness the power of Twitter to accelerate your networking?
Rather than fronting up to dozens of networking events every month, you can find your preferred clients easily on Twitter. You can search based on keywords (e.g. caterers, mechanics or babysitters), and even set your search geographically to target prospects in the areas you service. Thanks to the countless applications created to support Twitter and make it ever more efficient. Advanced Twitter tools grow your followers in a targeted fashion.

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Once you locate your potential customers, follow them on Twitter and make yourself known. Avoid the sales pitch; just approach and engage. Social media dashboards help you monitor tweets and engage new clients. In time sometimes hours, sometimes months you will have a bona fide contact to invite to coffee to discuss mutually beneficial business matters. Using Twitter to seek out your prospects is efficient, time-saving and powerful. Attending networking events in person without having identified in advance if your potential customers are on the guest list is setting yourself up for failure.

Twitter users or tweeps send out a staggering 340 million tweets per day
By following people and businesses on Twitter, you'll often see if they're signed up for various networking organisations and you'll discover where your target audience congregates. Industryspecific events are bullseyes for your networking endeavours. Instead of the stab-in-the-dark approach, illuminate your potential and meet only those with whom you'd like to do business. It will spare you a great deal of footwork, time away from critical tasks and endless handshaking that delivers minimal results. Jump on Twitter today, set up your profile and start mingling!

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How to Create a Professional Twitter Profile

Creating a professional Twitter profile is easy! Twitter guides you through the entire process and you simply follow the instructions found at www.Twitter.com. Aside from the mechanics of creating your profile, there are other elements that are important in developing a professional Twitter profile that will perform for your business.

Name
Long gone are the days when anonymity was critical on the Internet. After all, youre marketing your business. Avoiding mentioning your name makes no sense whatsoever. Use your real name in this field or if your Twitter account is for a company or even if you want to focus on your business name rather than your personal name then use your businesss trading name.

Twitter handle
You have to create a unique Twitter handle for your account. This identifies you specifically from all the other millions of Twitter users. This is typically your businesss trading name, or as close as possible. Some add au to handles when their business name is already taken.

A shorter Twitter handle leaves more characters for tweeting!

Image
The image you use in your Twitter profile is key to being remembered. When people use Twitter, they become accustomed to seeing the same images popping up again and again as tweets flow into their stream. You can use a photo of yourself (but make sure its professional and easy to see), your logo or an item that is representative of what you offer.

Bio
Your Twitter bio can be a maximum of 160 characters, including spaces, punctuation, numbers and letters. Here is where you dont want to waste any opportunity to use all your characters. Your bio appears in notification emails to other Twitter users when they are advised that you have begun following them. You have that miniscule window of opportunity for them to consider following you back so make the most of it. Think long and hard about what information you include in your Twitter bio. Leave out superfluous, irrelevant information. Include keywords pertaining to your businesss offering because they will appear in searches when someone goes looking for what you do. Consider adding a call to action which could include a phone number or special offer. You can change your Twitter bio whenever you need to, to reflect current specials, a change of phone number or variations to your businesss offerings.

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You can even include your web address or a shortened URL (using a service such as bit.ly) in your bio that leads to your preferred landing page on your website.

Location
Your location is vital, particularly if you run a business that depends on patronage from local customers. Remember, when people search for the products or services you offer, they will likely refine their search results to show location. Your suburb, town, state and country are relevant. If you mainly serve clients from overseas and your Australian location is a selling point then you may leave out your suburb and town.

A Vague profile location like everywhere or the internet is a turn off!

Web address
In addition to including a web address in your actual bio, you are also able to add a URL to your general Twitter account. This should be easily readable, in other words, not a shortened URL or a long URL with complicated extensions. When people want to look up your business they want to know exactly where the link will take them, at least until your business is considered trustworthy and credible.

Background
You can create a Twitter background that everyone will see when they look up your profile. A custom background elevates your profile and makes it look like youre serious about your business. One thing to remember is that a Twitter background is static which means you cant create hyperlinks from it. It can be purely decorative, matched to your businesss branding, or it can feature information that you want viewers to see such as your logo, your tag line, key services offered or images of products you sell. Your design should be 240px wide and 700px high to account for common screen resolutions. This forms the visible left sidebar, while the remainder can be set by the background colour. Your Twitter profile is a marketing opportunity for your business. Capitalise on it as much as possible by including all the valuable information you can, without polluting it with irrelevant material. Revisit it every now and then to make sure its still up to date or else you could be losing leads!

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What you need to know before you tweet

Tweets just aint tweets, you know. When using Twitter, there are various things you should understand before you start sending your 140-character messages out into the world. Basically, you are using Twitter as a micro-blogging platform which means that you get to tell your followers a message in 140 characters or less. With such a small number of characters, you have to become adept at fitting as much relevant goodness in your tweets as possible, and leaving the fillers out. But remember, tweeting is not like text messaging. Text-speak doesnt win you any friends (or followers) on Twitter. If u r going 2 tweet using text lingo, ppl will shut u down. Leave the texting style for teenagers and people whose thumbs are so crippled they can no longer tap out whole words! Now, with 140 characters at your disposal, you have a range of tweet styles to choose from.

Regular tweets
This is your garden variety tweet. Its up to you what you say, of course, but to make it count. Ask a question, make a statement, announce your specials, introduce your business, comment on a news item, provide gems of wisdom but try to make it something your followers will find worth reading. Yes, even at 140 characters, you have to stand out above the crowd!

Tweets mentioning the word marketing have a lower click through ratio!
Regular tweets appear in your timeline and on your profile page. They also appear in the timeline view of anyone who follows you. They wont appear on anyone elses profile page unless they retweeted for you.

Mentions
Sometimes you want to mention another Twitter user in a tweet. You may want to draw attention to them to thank them for helping you or to assist them in reaching a larger audience. By mentioning someone simply by typing the @ symbol directly before their Twitter handle, anywhere in the tweet except the very beginning all your followers will be made aware of them. So for instance, if you want to shout the praises of a Twitter friend, WhiteKnight who has just won an award, you will tweet something like: Wow! @WhiteKnight took out top honours at the Real Estate Awards last night! You may also want to attract someones attention by using a mention. Simply tweet: Hey, @WhiteKnight, congratulations! Mentions will appear in your timeline and on your profile page. For the recipient (the person youve mentioned with the @ symbol), they will appear in their regular timeline but also under their Mentions and Interactions tab on their profile page. Mentions will also appear in the recipients tweets timeline view if they are following you. In fact, anyone who is following the sender of a mention tweet will see it in their home timeline.

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@Replies

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When you begin a tweet with another users Twitter handle, in reply to one of their tweets, it is known as an @reply. An example is if someone you follow has talked about something and you want to address them directly by reply. Your local fruiterer FruitCo, whom you follow, might tweet: Red apples have just arrived in our fruit store and you might reply: @FruitCo, save some for me, Ill be right over! @Replies are still public, i.e. visible to all who follow you, and can be read when anyone visits your profile page, but theres one difference. If you begin a tweet with @username, it wont appear in the standard timeline of anyone else who follows you unless they follow the person youve mentioned as well.

Direct Messages
Also known as DMs, a Direct Message is a private tweet sent directly between someone you follow and who follows you. No one else can view this tweet anywhere. When you DM someone, the tweet will appear in their Direct Messages area. You would send a Direct Message whenever the information you want to relay is private, confidential or completely irrelevant to anyone but that particular person. DMs are commonly used to exchange critical information such as phone numbers, addresses and email addresses that are not for public consumption.

Retweets
A retweet is when you want to share with all your followers, a tweet that youve seen by someone else. When someone you follow tweets something that would be of value to your own audience, retweeting their tweet makes it available to everyone who follows you. So lets say youre a grocery store owner and you follow a food manufacturer. One day, they tweet information about an important product recall. You would retweet to your followers and urge your customers to return the product for a refund.

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Retweeting reinforces the authority of the tweet and conveys it more as first-hand information because the original tweeters username is shown in the tweet itself. To retweet, simply type the letters RT and then a space before the entire tweet, as follows: RT @SpaghettiTreats Important announcement! Tomato Sauce Spaghetti Treats have been recalled due to the presence of undeclared food allergens. Retweeting is made extra simple however by selecting the retweet option on your dashboard. Whether you use the standard Twitter.com interface or one of the many apps available (Hootsuite, Tweetdeck, etc), youll find a retweet button to simplify things.

Just get started

Twitter may seem complicated at first but you just have to jump in and get started. Its actually very simple and a joy to use, and the benefits it will bring to your business once you get the hang of it, cannot be denied.

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14 Twitter Tips to Engage Your Followers

There are plenty of methods to gain Twitter followers which is a different post entirely but what is the point of having thousands of followers if you have no logical engagement or relationship with them? Just as quickly as people will follow you on Twitter, they'll just as quickly UN-follow you if the way you communicate doesn't suit them. So how do you engage your Twitter followers? Start acting on these social media tips and you'll be well on your way!

1. Ask questions
Asking interesting questions can be a good way to draw some people out of lurking mode and get conversations started. The questions can relate to your business, or be general in nature (yes it's ok to be human). A survey is a more formalised way of asking questions but one that some people can't resist! It can also be anonymous so your followers get to respond without being 'outed'. When people are asked their opinion, they feel more a part of your community.

2. Help your Twitter followers

Assistance never goes unnoticed. Try to respond to followers' questions and requests when they arise. Going out of your way to solve problems or find contacts is a great way build a relationship with followers.

Links in tweets containing the word please get more clicks!

It also positions you as someone who has plenty of answers, you then become a go-to person and others will respect your advice and opinions.

3. Be yourself
There's no need to create an online persona on Twitter. Many people meet some of their Twitter followers offline eventually. Don't let the 'real you' be a surprise!

4. Be consistent
No one likes mood swings or other personality inconsistencies in the real world. On Twitter, it can be just as obvious. Try to maintain balance in your Twitter engagement.

5. Use humour
Everyone enjoys sharing a laugh and Twitter folk are no different. Inject a little humour to break up your regular tweeting behaviours. Your sense of humour can make you more memorable as well as more approachable and that can help your business!

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6. Provide useful information

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Alert your Twitter followers to both industry-specific and general news which is likely to be of interest to them. If you're among the first to inform your following, it will often lead to retweets and replies as your followers and their followers discuss the topic.

7. Post multimedia tweets

We all love to see photos and videos. Twitter is the ultimate real time upload mechanism. When you have an announcement, say the opening of your new premises, tweet a photo so your followers can see what it looks like, not just read about it.

8. Leave the soapies on TV

Twitter is not a forum to air your grievances. If you have an issue with someone or their behaviour, send them a Direct Message or an email, but avoid littering your Twitter stream with accusations, complaints and name-calling. Better yet, avoid it altogether! You're there to build relationships, not destroy them.

9. Twitter users are real people

It can be tempting to think that all those Twitter names flashing by in your stream are 'just names'. Remind yourself that you are communicating with real people and apply respect accordingly.

10. Keep self-promotion to a minimum

Repeated sales pitches are the fastest way to be unfollowed or ignored. Tooting your own horn too frequently can alienate and turn people off. Try to maintain a healthy balance.

11. Encourage your followers

Just as you do for family, friends and business colleagues, heap praise on your Twitter followers' achievements and encourage them to achieve their goals. Not only will it help people to warm to you and make them more interested in what you have to say, it shows that you're not self-centred.

12. Don't repeat yourself

You may want to be sure everyone sees your latest blog post, but try to limit repeating yourself to one or two times a day. Not everyone has Twitter open when your tweets go by so it's a good idea to tweet hours later.

Tweets mentioning the word marketing get fewer clicks!

Just make sure that your repeated tweets are interspersed with plenty of others throughout the day.

13. Use people's names

When people actually use your name it feels good and shows there is a real person there, as in a normal conversation. You don't have to do it every time, but once in a while is nice. And while you're referring to people by name, be sure to spell it correctly to avoid offending them!

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14. Retweet others' tweets

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Share other people's tweets by retweeting posts that will be of interest to your followers. Add a comment if it will fit into the 140 character limit. In order to build an engaged and responsive Twitter following, you need to invest time to communicate and build trust. It's not much different to offline relationships in that respect. The more we all apply these tips, the more enjoyable and helpful the Twitter community will be.

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Social Media Dashboards: Tweetdeck vs Hootsuite

Once you have established a Twitter account it doesn't take long to realise there are limits and constraints when using the Twitter.com website to manage accounts efficiently. Because of Twitters success, numerous Twitter tools have been released by third party programmers to help manage and grow a Twitter account. Your first step is choosing a social media dashboard. Social media dashboards allow you to access and manage multiple social networks and accounts in one place. They are very popular for those with multiple Twitter accounts, or using multiple social media platforms. Even for just one Twitter account they will save a huge amount of time! HootSuite and TweetDeck are the most popular social media dashboards for Twitter. Those that are serious about social media for business usually swear by one or the other.

What can you do with these social media dashboards that you can't on Twitter.com?

Instead of a single timeline, you can arrange Twitter lists and searches into multiple, easily digestible columns. Schedule tweets and direct messages to send automatically in the future. Manage multiple Twitter, Facebook LinkedIn and Foursquare accounts. Allow pop-ups for status updates. Customise RT's with your comments. Create and manage Twitter Lists. Follow Topics in real-time through saved searches. Automatically shorten links Filter columns by keywords to remove content youre not interested in.

Both Hootsuite and Tweetdeck (owned by Twitter) can be used as online applications, Tweetdeck requires installing an extension for the Google Chrome browser. Tweetdeck can also be downloaded and installed on your computer as a standalone application.

Twitter tip: Don't keep social media dashboards open all day or you'll never get any work done!

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One limitation of Hootsuite is it lacks the ability to choose which new tweets you would like to be notified about. Some prefer to only be notified of @replies and mentions, to respond quickly and keep conversations going. Beyond this there are not significant differences between them for the majority of users. It's really down to personal preference as to which of these social media dashboards you choose. Both are used at ClickWebDesign.

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Twitter lists: How to organise your tweetstream and see through the noise
Twitter is a massive source of information and communication, but you just cant listen to 1,000s of people at once! At some stage youll need a way to filter the noise and avoid missing the tweets youre most interested in. Twitter lists organize the nonstop data and communication that exists on Twitter, allows you to view tweets from particular accounts in isolation from all the others you are following, filtering the signal, or list topic from the noise. Interests, news, celebrities, organizations, industries, trends or hobbies, can be a topic assigned to a list. Lists are then populated with Twitter accounts that are relevant to the list topic. A "Fashion" list might include designers, clothing companies, periodicals, blogs, columnists, and events. Twitter tools known as social media dashboards make viewing your lists a breeze. Creating a column for each list allows tweets from 3-4 Twitter lists to be viewed on one screen. Tweetdeck and Hootsuite are the most popular social media dashboards. In business lists can be used as niche channels for marketing to particular groups, consumers or clients as just remember engaging your followers will be more fruitful than a direct message sales pitch! Keeping up with industry news has never been easier, find and create your list of industry experts. You will also be helping those you add to lists, creating networks by allowing others with similar interests to find these accounts. Twitter notifies people that they have been added to a list, so it wont be unnoticed, tweeps love being added to lists, as it grows their exposure.

Public and Private Lists

Twitter lists can be set as public or private lists. Public lists can be followed and browsed by anyone, so set lists youd like to share or promote as public. A good example is to add a friends list which allows you to easily see the tweets of those closest to you and helps promote their accounts. You can add accounts to a list without having to follow them. A private list may be used to keep an eye on certain Twitter account holders, or to categorize them discreetly. Want to maintain your follow/follower ratio? How about a private news list of accounts youd not likely to interact with.

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How to create a Twitter List

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Creating a Twitter list is simple. Establish the list objective, the type of list and the list name. Then follow these steps: 1. Locate the top navigation bar and select the profile's drop menu, or visit the Profile page and click the List tab. 2. Select Create list 3. Type in the list name (up to 25 characters, cannot start with a number). Enter a brief list description. Select private (accessible to account holder) or public, for all access subscription or following the list. 4. Click Save list. Twitter Help Center provides additional guidance, including maximum number of lists and list users.

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3 Twitter Tools to Spring Clean and Grow Your Twitter Followers

A healthy growing Twitter following, if managed well, can get your business message out to thousands of potential new clients each week, without filling your timeline with rubbish tweets you're not interested in. Using tools to manage social media for business, especially for Twitter, saves time and promotes growth. If youre new to using Twitter tools to spring clean and grow your Twitter following, these three tools will amaze you! Just run them in order to unfollow those not following you back or sending spammy tweets, and then grow your audience with targeted Twitter followers.

Who's not following you back? Friend or Follow

If people are not following you back, they don't see your tweets and are obviously not interested in what you have to say. Friend or follow, a free tool, finds them and allows you to easily unfollow, stopping their tweets from polluting your tweetstream. There may be good reason to follow some people that aren't following you back. Industry leaders or other sources of expert information often warrant your attention regardless.

Cleaning your tweetstream: Twit Cleaner

This is a favourite Twitter tool for getting rid of those pesky tweeters engaging in dodgy or spammy tweets. Twit Cleaner lists those who are tweeting nothing but links, repeatedly post identical tweets, don't interact with anyone, and 13 other signs they are basically tweeting garbage. This is a free tool, go to the website, run a report, and when it's ready you are notified by a direct message. The report is broken up into a very easy to follow lists of people engaging in potentially spammy tweeting. Where you agree with Twit Cleaner, simply click to unfollow right there on the report.

Building a following: Tweet Adder

Tweet Adder (Affiliate link) comes with a solid feature set for streamlining and managing your Twitter account. This Twitter tool will help rapidly grow your Twitter following by automatically searching for people to follow, following, unfollowing, tweeting and more. You can control the level of automation, a green icon shows that automaton is switched on for a particular feature, while the red indicates automation is switched off. Each feature has "control parameters" to fine tune the automated processes.

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Tweet Adder helps you quickly build lists of targeted people to follow. There are several methods available:

Search tweets by keyword and location. Search profile data (bio's) by keyword and location. Add followers of a Twitter user. Add Twitter users followed by one particular user. Add Twitter lists created by other users.

Suppose your business deals with Australian accountants. A profile search for the keyword "Accountant", with the location "Australia" instantly returns a targeted list of potential new clients. I can't stress enough how important this is for efficient Twitter marketing. Once you've generated your list of people to follow, simply switch on the follow automation. Tweet Adder will start following your list adding a natural delay between follows until your list is exhausted or a preset follower ratio is reached. Automatically unfollow those that haven't followed you back within a number of days (typically set to 4 days). This cleans your tweetstream of those that aren't interested in your tweets, and allows you to follow more people without hurting your follower ratio - the ratio of people youre following to those following back. Making a connection is just the first step - engage your new Twitter followers in conversation to develop relationships rather than just chasing numbers. There are many other features of Tweet Adder you may like to explore. Automated tweeting is a feature which generates much discussion. A drawback is that you can't schedule specific times, tweets are sent randomly during a set time period. To schedule specific times use a social media dashboard like Tweetdeck or Hootsuite. Auto Direct Messages are another feature that should be used with caution, Twitter folk quickly develop a blindness to auto DM's which makes them ineffective. Tweet Adder can manage multiple profiles, for one profile the licence costs $55. This really is a small expense when considering the 1000's of targeted contacts it can generate from searching, and following relevant Twitter accounts, other features are just a bonus. Checkout these Twitter tools now to spring clean and grow your Twitter following. Don't waste hours of your time doing these tasks manually and hoping for people to find you.

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Time to get Tweeting

Weve discussed the power Twitter has to grow your business, so its time to get tweeting! The best way to learn how to use Twitter for business is to get started. Setting goals for Twitter will help you stay focused and ensure Twitter contributes to your business success. Review your goals periodically to keep them consistent with your business objectives. Thanks again for reading, please subscribe to the ClickNewsletter and follow us on Twitter for the latest online business news. If you found this eBook useful please share it via the button below.

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