Luke Horne

Portfolio Index

Portfolio Index Limitless Drink Project

This project is part of my A2 coursework, with a starting point of "routes and pathways" The direction I took originated from the idea of a poster, with infinite cans fading into the distance. Quickly after, I then had the idea of creating a canned energy drink and many additions to this (tshirt, business card and poster). The name "limitless" developed after thinking through my poster idea, having infinite cans > limitless cans. The logo as well is an infinite sign rotated 90 degrees to show that of a figure 8, making it resemble a water droplet. The idea was to create a healthy and energetic drink to veer away from the grunge and heavy designs used nowadays in energy drinks, therefore my designs had to be clean and professional but they would still have to resemble energy drinks. as a result I had to balance both to get the right chemistry. The outcome from this would be an energy drink that would appeal to ages 14-30, gaining both teenage and professional sports attraction.

1.Limitless Logo

As the logo is the face of a business, I started the project by creating the logo. The concept is to represent the professional nature of my product whilst still retaining the flow and energy of the drink. The design itself is simple with the bottom of the logo being the infinity symbol tilted on its axis (much like a figure 8) This helped to demonstrate the infinity of Limitless. Circles above were then added to create a water droplet shape which could then be linked with the idea of fluids. The logo was made on Illustrator using vectors.

2.Limitless Can Spread

Developing the spread-out for the energy drink had to involve two key things, these were energy and health. To get through both these views as well as balancing out both, I had to use certain ideas. For the typeface of the text I decided to use a downloaded font called "caviar dreams" This was because it was both professional and bold, two essential traits. The background square structure was influenced by an energy drink called "V energy" (image bottom left) which consists of a mass of squares fading out. It gave my drink movement (a way of portraying energy) and a clean professional finish. As for the surrounding effects, lightning brushes were used to give a faint suggestion of energy towards the viewer and a low opacity circular edging for a refined tint. The text to the right was then copied from Red Bull to make the spread appear legitimate.

Luke Horne

Portfolio Index

3.Limitless T-shirt
After creating multiple advertisement pieces for Limitless energy I decided to create something more fan-based and purchasable, something a business would desire. To create this T-shirt, I had to use special paper called iron transfer paper. It allowed me to iron on prints that would then stick to fabric surfaces. To achieve this, I had to print the text and images flipped horizontally to transfer correctly. For the imagery, I decided to keep it professional and clean avoiding anything too heavily related to my can's design. Therefore I kept it simple with just the logo and title.

4.Limitless Business Card

These additions further the legitimacy of my business as if it were real. The design had to be simple and I also wanted to transfer some of my concepts from the actual energy drink therefore I copied the dispersing squares, giving it a little energy and flow by creating a stream. This was done by merging multiple squares and then using warp transform and liquefy to make it look like waves passing thought the business card.

Luke Horne

Portfolio Index

5.Limitless Poster
The main influence for this was from the movie Inception. The idea of having a limitless amount of replicas baffled me when I saw this I just felt the urge of trying to mimic this, Therefore a few weeks after seeing this and a new start to a project allowed me to use this concept. The image to the right is pulled from the movie when Ellen Page folds two large mirrors on to each other to reveal an infinite amount of Leonardo Dicaprio's.

In order to mimic this idea, I had to create a miniature space that kept the same concept. This was a mirror on top of a mirror with the object squeezed in-between. To gain a curvature of the cans, I simply tilted the top mirror. As you can see in the picture to the left, this was done with added lighting as I would be submerging the surroundings in darkness (a bin bag) so it gave the correct lighting as well as being able to let my SLR camera take a picture with the correct exposure.

The image on the right is the raw picture that I then worked on to create the poster. To edit this I had to delete a lot of the background as well as pasting a replica can on the top left can as it was clipped out from the raw image. The text was then added in, with that to the right of the poster being influenced by Neville Brody's popaganda layout (below)

Luke Horne

Portfolio Index

Limitless Records
This was a spin-off project that we were told to do. It would keep various parts of our previous project "routes and pathways" but create a new outcome with. Therefore I decided to keep the same concept of Limitless and change the focus, from a canned energy drink, to sponsorship for rock festivals. It meant I could change various aspects, keeping some intact and slightly altering others, example being the logo (which was altered from a water droplet to a guitar)

6.Limitless Records Logo

For the Limitless Records logo, I changed the top of the logo and replaced it with a guitar head. At the bottom of I added more guitar features such as the string, knobs and strap holder. All of these features were to create a more music orientated logo that was less directly connected with the energy drinks.

7.Limitless Records T-shirt

Here is another T-shirt design, aimed towards Limitless records. I used the same method as last T-shirt. The layout consists of the same text structure as the poster . Montage of guitars, fists and brushes were combined to create an image above to fill space.

Luke Horne

Portfolio Index

8.Limitless Records Beer cup

Looking at other ways to advertise, considered how and what a customer would use. and came up with the idea of putting the rock fest design onto a cup. This was done by printing the lettering with a cutting machine onto vinyl and then transferring it onto a 1 litre plastic beer cup, the type you would use at a rock festival.

9.Limitless Records Poster

This is the poster final for limitless records

project. It was created by screen printing a picture of a band playing live (Yellowcard) onto Acetate. The picture was then put on a screen with exposure paint on it and exposed to light for approximately 30 minutes. The result was a print that could be screen printed onto paper.

This screen print was then scanned in and photoshopped, adding text and effect. Filters added brightness and contrast to create darker areas. A colour filter added a light dark red tint. Text was added to legitimise the poster. The "Rock" text was made red to draw in the viewer.

Luke Horne

Portfolio Index

10.Hong Kong Destruction

This is a final Piece from my A2 coursework for "Routes and Pathways" For this project I

started with the idea of eye direction, drawing the viewer in with lines, routes, etc. However, this gradual progression drew me to photo manipulations, and the way manipulations can be used to affect an original image. My main influence was a photographer called Ebru Erulku (image to the right) who takes landscapes and photo manipulates them to look desolate and derelict. I wanted to transfer these emotions to a cityscape of my own.

To create this I had to have a vast cityscape that I could manipulate, therefore I pulled an image of Hong Kong from many pictures I have built up through the years (image to the left) I decided to edit it in a similar fashion to Ebru Erulku and that was to add clouds to the background to make the image seem more destructive.

In order to do this I had to photomontage images of clouds into the background. After putting these in, I used layer masks (more professional finish to quick select and magic wand) to delete sections that I didn't want and to also blend them with other clouds as well as the cityscape. Finally I added in a colour filter so that it would look more destructive as well as preserving the feel of realism in the image.

Luke Horne

Portfolio Index

11.Dali Recreation
As a spin-off project for "routes and pathways"

I decided to look further into the idea of photo manipulation and decided for a final outcome to recreate Salvador Dali's piece "Dreams". The main concept is the idea of modernising an artist with a photographer's works. I decided to use this for a final because Dali has always been an inspirational figure.

(Salvador Dali's painting "Dreams") For this recreation I wanted to preserve the surreal imagery therefore I photo-edited out the face to gain a blank background (Image to the right) This was done by using the spot healing brush as well as copying sections of the picture to cover areas of the face. The face was created by taking a raw image of my face (image to the right) and then editing out the surroundings so it was just my head. From this I was able to copy sections of the skin so I could then montage and blend them in together to create a continuation from my neck to the "slug" like figure. After refining the head, such as adding fake hair with a grass brush and changing lighting, vibrance etc, I then moved onto the poles. I figured that I should be consistent with simple things such as the positioning and amount of poles. To create them, I simply used a Photoshop brush to make ridged old poles, using masks and blending options such as drop shadow. This gave them the same quirkiness as in Dali's piece.

Luke Horne

Portfolio Index

12. AS-character project

Influenced by Tatiana Parcero Project character expresses different ways to portray character, e.g. posture, emotion, etc. (Experimenting with Photoshop overlay brushes. Gives a messier look)

13.AS-character project
Influenced by Tatiana Parcero Photo manipulated with text expressing words that could be linked into the form of the hand.

14.AS-character project
Influenced by Tatiana Parcero Photo manipulated simple text warped onto hand.

15.AS-character project
Influenced by Tatiana Parcero AS final, 1 of 3, montaged cards onto body, added lighting to strengthen. As a whole I hope the characteristics of the piece inspire a lingering fear.

16.AS-character project
Influenced by Tatiana Parcero AS final, 2 of 3, photo-manipulated pattern montage on top; use of hand and leg creates odd composition.

Luke Horne

Portfolio Index

17.AS-character project
Influenced by Tatiana Parcero AS final, 3 of 3, Photoshop created patterns on feet, mixed with strong contrast.

18.AS-character project
Long exposure photography, experimentation with different lights and long shutter speeds on camera.

19.AS-character project
Photography experimentation, using a shallow depth of field with camera; text represents Yellowcard song - Light up the sky.

20.AS-character project
Photography experimentation, using various filters (brightness, contrast, vibrance and saturation) Text represents Finger 11 song - Paralyzer.

21.AS-character project
Previous final, lighting filters added (Brightness + Contrast) Expresses autumn with colours.

22.AS-Splash project
AS Splash project final, raw image with added colour filter and brightness + contrast filter. Expresses summer and warmth connected.

Luke Horne

Portfolio Index

23.AS-London Underground Project

Influenced by Dan Mccarthy Project consists of advertising London landmarks.

24.AS-London Underground Project

Influenced by James Molney Created in Photoshop with warped text with the use of transform.

25.AS-London Underground Project

Influenced by James Molney Created in Photoshop with warped text with the use of transform.

26.AS-London Underground Project

Final piece layout idea. Image created with stencil, text added in Photoshop.

27.AS-London Underground Project

Final Piece. Use of Photoshop to manipulate text Different stencil used for final picture; text has been wrapped onto the stencil with a clipping mask. Added Logo variant for legitimacy and the bottom of the image has been eroded away with brushes. Background consist's of a gradient background.

Luke Horne

Portfolio Index

28.AS-Typeface Project
Project idea was to come up with own typeface, created by first basing it on relentless text and then gradually changing it. Original hand drawn. Edited on Photoshop.

29.AS-Typeface Project
Using typeface on Sidekick drink bottle, experimenting with look in advertising.

30.AS-Typeface Project
Using typeface with movie poster ideas. Experiments with fading text.

31.AS-Typeface Project
Final piece; typeface printed onto a bottle and layered with paper. Final image edited with brightness + contrast.

32.AS-Magazine Project
Magazine project, to create two magazine spreads on current occurring problems and one with artist influence. This spread was influenced by Neville Brody and covers drug abuse. Made in Photoshop.

Luke Horne

Portfolio Index

33.AS-Magazine Project
Second magazine spread. Covers peer pressure, showing irony with the surroundings. Made with Photoshop + photos, warped to mimic the angle pages are being held.

34.AS-Magazine Project
Third spread. Covers main influence Neville Brody. Scanned in illustrations of cigarettes and images of paint spatters have been imported to create image in middle.

35.Rise- AS exam piece

Created by layering together building windows together onto a layer and then clipping them. Shadows and lighting added to create more realism.

36.GCSE- Lino Project (Art)

Made from lino prints, experimentation covering different colours and backgrounds.

37.GCSE- Lino Project(Art)

Final piece, use of lino to create windmill + paint + rolling pins to create faded sky effect. Details added with fine liners.

Luke Horne

Portfolio Index

38.Zebra's Curiosity
This piece is heavily influenced by a graphic designer called Gianluigi Di Giacomo, a graphic designer I came across on a website called Photoshop tutorials (psdtuts) it made me think to myself, "Wow, this is why I wanted to become a Graphic designer". The imagination in it was, simply put, amazing! Therefore after seeing it, I just had to create something similar. I wanted to keep the same strange cube like structure in my recreation because it gave the piece so much character and mystery. I also wanted to mimic, in a way, the vast and majestic background.

To create the same effect of having a cube in the middle, I did what I believe I do best in Photoshop, and that is to montage images together (a nice trait I learned form work experience at VGL, and now like to think I have mastered... almost). This was done by finding some images from a database I've created over the years of the places I have documented with my camera (Nikon D5000), then putting them together. This consisted of a zebra, skies, cliffs and landscapes. To create an imitation of the cube, I simply created a 3d like structure in Photoshop using squares, having a left right and bottom section (stuck with no 3d structuring in Photoshop as I only currently have cs4). After creating this cube, I then copied various parts of the background and transformed them to the correct angles with a clipping layer to stick it to the cube. After experimenting with multiple layer masks, I then achieved the desired effect of a mysterious cube. Feeling the front was a bit bland, I added a zebra to complete the piece. The added zebra also gave character and meaning to the image, inspiring curiosity, mystery and majesty. Therefore I named it Zebra's Curiosity.