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Brandon Walter McCann | Brand Evangelist

Post Office Box 203, State Road, North Carolina 28676, 336.466.1468, mccannb@brandonmccann.com
Twitter: @bmccann118 | Linkedin: linkedin.com/in/bmccann118 | www.brandonmccann.com

Summary Skills

A Marketing Professional with strengths in marketing, content generation, social media, project management, and presenting and training. E-marketing Writing/Blogging Google Analytics SEO copywriting Social media planning Joomla!, WordPress, & other CMSs Marketing plan development Public speaking Training and presentation design Project management Media relations Brand identity

Work Surry County (Dobson, NC) Experience Regional Director

December 2008 to January 2012

Responsible for supporting this 14-member Cascade Highlands board who promoted northwest NC and southwest Va. Blogging Populated WordPress blogs weekly and generated 18,000 views for the sought-after term Blue Ridge Parkway (trueblueridge.wordpress.com). Social media Created content for Facebook, Twitter, and YouTube channels (youtube.com/user/cascadehighlands/videos). Mobile marketing Launched mobile Web site and mobile applications for Android, Blackberry, and iPhone (m.trueblueridge.org). Web site launch Lunched three regional tourism Web sites (e.g., trueblueridge.org and goyadkinvalley.org). Content management Populated CMSs, such as Joomla! and WordPress, and developed some HTML familiarity. Updated meta tags, header tags, and body content with keywords. Brand development Revised organizational brand identity and position statement. Marketing plan development -Managed the development of creative brief and implementation of graphic branding. Managed advertising plan creation and ad agency work. Developed a distribution system for brochures and collateral materials. Analytics Created goals to track conversion rates in Google Analytics. Conducted 13 focus groups to solicit feedback for planning. Customer relations Launched industry-specific CRM for tracking leads and responses. Public Relations Generated $500,000 in publicity by developing press

release campaigns, pitching and tracking distribution; maintained CRM records of media sources; and served as spokesperson. Copywriter Provided copywriting for tourism Web sites, article Web sites, strategic plans, RFPs, annual reports, and brochures. Budgeting Managed $250,000 in federal and state grants and stayed under budget. Created a financial policies and procedures manual. Management and Supervision Created strategic plans and coordinated board and committee meetings, including preparation of agendas, minutes and meeting logistics. Training Created fived business summits focusing on Internet technology. Community relations Developed relationships with community stakeholders and elected officials. Presented speaking programs to nonprofits.

Work Caldwell County Chamber of Commerce (Lenoir, NC) Experience Tourism Development Director September 2004 to December 2008
The Caldwell County Chamber of Commerce serves to represent members and serve as a catalyst for the business community in increasing economic prosperity in Caldwell County. Web site launch Launched two Web sites (e.g., explorecaldwell.com). Content management Populated two CMSs. Updated meta tags, header tags, and body content with keywords. E-marketing Produced e-newsletter campaigns. Brand development Launched new community position statement, brand identity, and developed first-ever marketing plan. Strategic Planning Created first-ever strategic plan for Chambers tourism. Copywriter Developed monthly press releases along with articles for the chamber newsletter. Event planning - Event planner for festivals, receptions, public meetings, annual banquets, and business expos. Doubled event attendance to the North Carolina Blackberry Festival in one year Community relations - Presented speaking programs to local radio, television and community groups. Grant writing Secured $30,000 in grant funds.


International Master of Business Administration expected graduation date: October 2012 GARDNER-WEBB University, Boiling Springs, NC Cumulative GPA: 3.80 Bachelor of Science in Business Administration, 2004 APPALACHIAN STATE UNIVERSITY, Boone, NC Cumulative GPA: 3.87 Major: Bachelor of Science in Business Administration Honors: Summa Cum Laude

Honors & Activities

Guest lecturer on branding, Appalachian State University Eagle Scout and Vigil Honor member Program Advisor, Southern Region Section 7B, Order of the Arrow, Boy Scouts of America, 2011-2012, 2012-2013 Press Corps Advisor, National Order of the Arrow Conference, 2012 Ex-officio Board Member, Yadkin Valley Heritage Corridor Partnership 2008present. Chairman, Greater Hickory Metro Marketing Group 2007-2008 Vice Chairman, Yadkin River Heritage Corridor Partnership 2007-2008


Deborah Ashley Caldwell County Chamber of Commerce, president/CEO 1909 Hickory Blvd. SE Lenoir, NC 28645 (828) 726-0616 deborah@caldwellcochamber.org Chris Cavanaugh Magellan Strategy Group, president P. O. Box 5632 Asheville, NC 28813 (828) 651-9320 ccavanaugh@magellanstrategy.com Keith Bobbitt Boy Scouts of America Old Hickory Council, program/camp director 6600 Silas Creek Parkway Winston-Salem, NC 27106 (336) 760-2900 kbobbitt@bsamail.org