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a repor t by tec hnopa k | 201 2
Contents
Authors Pratichee Kapoor, Associate Vice President I pratichee.kapoor@technopak.com I +91-98914 49806 Tanuja Adhikari, Consultant I tanuja.adhikari@technopak.com I +91-99100 44086 Aneesh Saraiya, Consultant I aneesh.saraiya@technopak.com I +91-99106 78100 Design & Development Bharat Kaushik, Senior Design Manager I bharat.kaushik@technopak.com I +91-9811661493 Arvind Sundriyal, Senior Designer I arvind.sundriyal@technopak.com I +91-9910493934
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INDIAN COMPANIES MAKING A FORAY INTO COMMERCIAL FARMING OUTSIDE THE COUNTRY
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20
Trend 1
85 per cent of the organic products produced in the country are exported to European & Asian countries
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Exhibit 2
Export 85%
In the last five years, organic agriculture has developed rapidly in India and has become an attractive opportunity for most developed countries to source organic products from. There are about 230 - 250 companies involved in organic export from India, which exported close to 50,000 tons of organic products in 2010. Agricultural and Processed Food Products Export Development Authority (APEDA) targets to export organic food worth 1 billion dollars in the next five years with Indian produce receiving wide acceptance in many mature markets of the US and Europe. The pattern of organic food consumption in India is very different from that in developed countries. In India, consumers prefer organic food because of the health benefits it has to offer and largely consume products such as marmalade, basmati rice, fruits, honey, tea, spices, medicinal and herbal plants, which amounts to 98 per cent of the total organic food basket. The other products that contribute to the remaining 2 per cent are oil crops, coffee, pulses and value added food products, among others.
Exhibit 4
Examples of Modern Retails offering Organic Food Average Store Size (sq feet)
30,000-35,000 15,000 25,000 1,800-2,500 400-8,000
Modern Retailers
Spar Retail Spencers Natures Basket Fab India
Source: Technopak Analysis
Expansion Plans
Plans to open 13 stores by 2013 Plans to open 20-25 hypermarkets by 2012 30 by 2013 -
India, Live Organic, Sresta Naturals, Pristine Organics, Monarka Organic, among others. Some exclusive organic food stores are listed in exhibit 5.
Exhibit 5
However, high prices for organic food are the biggest impediment to sales, and affecting the demand for the same. The organic produce is expensive, given the higher
Retailers
Organic India Sresta Naturals Pristine Organics Monarka Organic Navdanya Ecofarms India
Source: Technopak Analysis
Farmers Association
20,000 farmers 8000+ farmers across 25,000 acres >2.5 lakh farmers 5,00,000 farmers 20,000 farmers across 60,000 acres
Store (Nos)
6 own stores+ other retail stores 350 stores (owned + others) Through 15 + modern retail stores 7 own stores 7 own stores Distribution through modern retails
Expansion Plans
20 exclusive stores by next year Another 650 by next year
Many of these have huge expansion plans and planning to expand their operations in mid market segment.
cost of production and logistics. If a household shifts completely to organic food products, the extra spend comes to around Rs 2000-2500 per month, which has restricted the demand of organic products to bigger cities, among families with higher disposable income. Exhibit 6 highlights the cost benefit analysis of organic vs conventionally grown rice.
Farmers empowerment and higher income Healthier Composition for Consumer Green Composition and Environment Friendly
Business Proposition
Given the rise in disposable income and health awareness, the scope of organic food is unlimited and can generate many great business opportunities, at every level across the value chain. The organic food sector requires large scale investments to grow their operations and facilitate marketing activities, along with equipping for a better distribution system. Efforts need to be placed to generate better market knowledge and access to rural farmers who are still hesitant to opt for organic agriculture. This would help in channelizing the distribution of organic produce directly to modern distribution channels such as hypermarkets, supermarkets or exclusive retail stores.
Exhibit 6
Cost Benefit Analysis of Organic vs Conventionally Grown Rice Cost of Cultivation (Rs/ha)
18,000 20,700
Rice Cultivation
Organic Farming Conventional Farming
Source: Status of Organic Farming in India, 2010, by Indian Academy of Science (IAS)
Trend 2
4280
Exhibit 9
28050
2014-15P
Multi Purpose Fruit and Veg Milk and Milk Products Others
India has around 3,500 companies in the whole cold chain value system
The Indian cold chain market is highly fragmented with more than 3,500 companies in the whole value system. Cold storage solutions form about 85 per cent of the Indian cold chain market by value and the balance 15 per cent is contributed by transportation. There are various standalone, integrated companies and 3PL service providers offering cold storage and transportation solutions to various food companies. However, these are not enough to cater to the growing food demand, with a high degree of food produce getting wasted due to short shelf life of products.
Exhibit 12
Company Name
Adani Agri Fresh
Location
Products
Apples, Citrus Fruits, Grapes, Litchi, Pomegranate Apples
Himachal Pradesh
Haryana
12,000
Dev Bhumi
Himachal Pradesh
5,000
Apples , Oranges Apples, Kiwi Fruits, Citrus, Peas, Grapes Okra, Baby Corn, Tomatoes, Grapes, Apples, Pre-Cuts
Haryana
2,800
Impact of Cold Supply Chain on Shelf Life Shelf life wout storage
2-3 weeks 5-7 days 4-6 days 7-8 days 4-6 weeks 15-30 days 2-4 days
Punjab
1,000
Commodity
Apples Mango Grapes Litchi Potato Onion Tomato
milk products, frozen vegetables and non-vegetarian items. The client mix of the biggest 3PL companies consist mainly of organized retailers, QSRs and Frozen foods companies. A snapshot of key companies is given in exhibit 13.
A Snapshot of Key Cold Chain Solution Provider
Exhibit 13
Company Name
Snowman
11,000
MJ Logistics
5,000
NA
1,500
The fragmentation of cold chain has discouraged the growth of cold chain logistics for perishable horticulture produce. However, the development of domestic retail
market has demonstrated some successful utilization of captive end-to-end chains such as reefer transportation by many players like Reliance, Spencers etc.
for many players to come and offer services. Private initiatives are encouraged by the Government initiatives through several subsidy schemes and liberalizing restrictions on import of cold storage equipments. Exhibit 15 highlights various schemes of assistance by various Ministries and Government bodies. The continued support from the Government and further incentives have helped the sector to expand. It has turned many small players to establish their own cold storages and strengthen the supply chain of various perishables and horticultural commodities. Similarly, many solution providers and integrated logistic support providers such as Snowman, RK Foodland, Fresh Express, Chaitanya Cold Storage, Kausar (Gati), among others are working on scaling up the efficient and cost effective logistics technologies in India. Further, the industry is ready to offer better business opportunities to the cold chain technology providers to enhance their production capabilities by adding new and advanced production lines. In turn, this will result in setting up better backward linkages and enhanced quality of fresh and processed food products. High growth prospects for the food processing sector along with attractive government incentives (including 51 per cent FDI) make cold chain business in India a lucrative proposition for foreign investors as well. This offers immense opportunities for technological collaborations, joint ventures and public private partnerships for future growth and development of cold chain infrastructure in India.
policies
and
Undoubtebly, the cold chain business is growing and deserves to grow faster and offer immense opportunity
Exhibit 15
Scheme
Ministry of Food Processing Industries Integrated Cold Chain infrastructure scheme of 11th Plan National Horticulture Board (NHB) Capital Investment Subsidy scheme for construction/ expansion/ modernization of cold storages Development of Commercial Horticulture through Production and PHM (like pre-cooling units, grading/ packing line, refrigerated vehicles) Ministry of Agriculture and Cooperation, GOI Development of Post Harvest Infrastructure 1) Developing fish preservation and storage infrastructure 2) Developing marketing infrastructure such as retail vending kiosks, aqua-shops, insulated/refrigerated vehicles etc.
Source: MOA, MOFPI and NHB, Government of India
50% the total cost of plant and machinery and technical civil works in General areas, 75% for NE region and difficult areas (subject to a cap of Rs 10 Cr)
Back-ended capital investment subsidy not exceeding 25% of the project cost with a max limit of Rs 50 lakh per project (@ 33% up to Rs 60 lakh for NE) Back-ended capital subsidy not exceeding 20% of the project cost with a maximum limit of Rs 25 lakh per project for production of horticultural crops and for PHM/primary processing which is Rs 30.00 lakh for NE/Hilly areas.
- 100% grant to Govt. Undertakings/Corporations/ Federations (up to Rs 1 Cr) - 75% grant (up to Rs 0.75 Cr) to NGOs/Cooperatives/Joint Sector/Group of Fisher women in NE & difficult areas; 50% (up to Rs 0.40 Cr) in general areas - 50% grant (up to Rs. 0.40 Cr) to Assisted Sector/Private Sector in NE and difficult areas, 25% (up to Rs. 0.25 Cr) in general areas
Trend 3
Indian Companies Making a Foray into Commercial Farming Outside the Country
Countries with large populations and food security concerns such as India and China are seeking opportunities to produce food overseas. These investments are targeted at developing countries where production costs are much lower and land and water resources more abundant. A substantial number of Indian companies have bought hundreds of thousands of hectares of land in Africa for cultivation. Till date, more than 80 Indian companies have invested about Rs 10,800 crores in buying huge plantations in African countries to grow grains for the domestic market. The countries which offer similar opportunities include Ethiopia, Malawi, Kenya, Uganda, Liberia, Ghana, Congo, Rwanda, Madagascar, Senegal and Mozambique.
Exhibit 16
Country
Indian Companies
Kaituri Global, Bangalore Shapoorji Pallonji
Land (Ha)
3,50,000 50,000 50,000 25,000 5,000 20 40,000+ 1,70,914
Production
Sugar cane, palm oil, rice, vegetables and rose Agriculture High-value cash crops, pulses & maize Soybean Pulses, oilseeds, sugarcane and maize Pilot Agriculture project Dairy Tea Plantation Tea Plantation Tea Plantation Palm Oil Plantation Contract farming
Ethiopia
Punjab based Farmers Ruchi Soya Industries Confederation of Potato Seed Farmers (POSCON) Tata
Uganda
Many African countries are offering large land banks on a long term lease at a lower cost
In Ethiopia, land is available for farming on lease for a 25 to 45 years period with the cost of land being Rs 500-700 per acre
facilities for products such as oilseeds and pulses which will have a big market in India too. Higher production and productivity Most of the land under acquisition is fertile and has a higher capacity for production when compared to the Indian standards. This will help investing companies to benefit from higher yield and a larger scale of production. Low cost of cultivation These countries offer the land on long term lease at reasonable costs. In Ethiopia, land is available for farming on lease for a 25 to 45 years period with the cost of land being Rs 500-700 per acre, while in Punjab the cost varies between Rs 25,000-30,000 per acre. Along with this, cheap and easy availability of labor is another big factor helping the Indian companies to reduce their cost of production.
Conclusion
These deals have long-term implications for global agriculture as well as on the balance of trade. They may impact the balance between small-scale and large scale farming and the future livelihood of small-scale farmers. The relative importance of export-led agriculture is bound to grow, and so will the role of agribusinesses in agricultural production, processing and distribution of food. On one hand, farming overseas would offer a competitive advantage to India by increasing production at a lower cost. On the other hand, this would also help the Indian Government to address the problem of food security, by encouraging fair trade practices. At a global scale, farming overseas would help the host country to generate local employment opportunities and technology transfer to the region.
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Trend 4
Training
Hygiene
Infrastructure
the 50 year old Prevention of Food Adulteration Act from the first week of August 2011. This new act includes graded penalties for offence against indulgence in any malpractices. Manufacturing, storing, selling misbranded or substandard food is punished with a fine and more serious offences with imprisonment. For instance, the penalty for manufacturing or selling substandard food can be up to Rs 90,000 (US$ 2000), while that for misbranded food is up to Rs 1,35,000 (US$ 3000). The act also provides for compensation in the event of consumer injury or death. Food Safety & Standards Act: Focus Areas Management of pesticide residues Traceability Food labeling Food testing facilities Penalties Safeguard consumer interest Safeguard business interest Under the new law, India is expected to have 8,000 to 9,000 food safety officers, rather than inspectors, or at least 10 officers per district, as compared to 2,100 food inspectors or three inspectors to a district. Apart from up gradation of existing laboratories, the authority wants to increase the number of state labs to 250-300 from 72 at 12
present. The new standards for licensing and monitoring of food production in India from local dairies to roadside food stalls, aim to improve safety standards and enforcement across the country. More Ministries and sections of the sector shall be joining forces to carry out a year long campaign to reach out to all the stakeholders and consumers on food safety and quality initiatives. Rather than having six to seven separate food laws for meat, milk, edible oil, fruits and vegetables, the integrated food law will lay down uniform standards and a central mechanism on safety. The Centre, states, municipalities and panchayats will implement the same. Furthermore, it is an attempt to ensure that the responsibility of food safety lies with the manufacturer, whereas the focus of safety must be on the entire supply chain - production, processing, distribution, and marketing. Lack of manpower and dearth of quality infrastructure are major hurdles for the law to be enforced in a meaningful manner.
3. Identification of food streets in 75 cities across India. 6 food streets with ethnic cuisine would be identified, under which the majority of stakeholders would be upgraded in terms of quality and hygiene, and support will be given for creation of infrastructure such as drainage, water supply, lighting, etc. 4. 50 food safety laboratories would be identified which would be benchmarked against industry best practices and a plan of action drawn up for their upgrade 5. The Indira Gandhi National Open University (IGNOU) Centre for Corporate Education, Training & Consultancy (CCETC) and School of Agriculture (SoA) collectively with FSSAI to lead the training modules on food safety and hygiene for educating housewives and young girls. Introduction to food safety, quality of water, requirements for a kitchen, principles of safe food preparation, crosscontamination and purchase of raw materials and processed foods will be some of the topics to be covered in the appreciation programme.
Implication of new food safety law on Indian street food and consumers
The Indian government is aiming to ensure that only quality food is consumed in the country. The processes and practices that are being initiated will continue to usher in new initiatives of food safety and quality in the future with increased awareness and resultant economic & social benefits. Street food would be the first variety to have an impact if there are more stringent checks of quality and hygiene to make sure its safe to eat. The food safety move would enforce the licensing or registration of all food manufacturing, selling units and street food vendors. Hence, this would result in entailing street vendors to maintain accepted levels of hygiene and better quality food. Also it would be easier to trace and take suitable actions against the food vendors & manufacturers who are not offering a quality which is acceptable. The change is positive and would also offer great employment opportunities for trained manpower and food experts.
Exhibit 18
Initiatives
Safe Food Town (2008-09) Safe Food Street (2008-09)
Cities Identified
Ranchi, Nagpur, Kochi, Ludhiana, Jaipur, Agra, Guwahati, Agartala,
Type of Assistance
Financial assistance
Training to vendors
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Trend 5
The health market is broadly divided into three categories 1. Better for health products are the food products with lower levels of unhealthy ingredients like sugar or fat e.g. low cholesterol edible oils, 0 per cent transfat snacks & biscuits, slim milk etc. 2. Functional food is defined as foods fortified with nutritional and disease-preventing qualities such as food with Iodine fortified, breakfast cereals with iron, low cholesterol, reduced fat content 3. Natural products i.e. the food products from the natural origin, without any preservatives and chemicals such as organic food, natural color and flavors, natural extracts etc. In the recent past, many food players have introduced healthier variants of their existing products or launched a completely new range of products in the market. A majority of food giants have reshaped or are in the process of inclining the processed food products with health & wellness benefits to cater to the changed fundamental demands of consumers. With more companies focusing on products with a strong health & wellness quotient, the marketing efforts on branding and communications will also increase. The same will add to the increment of 14
consumer awareness about healthier options of food consumption. E.g. A couple of years back Nestl communication stated that the company is shifting from an agri-food business to an R&D-driven nutrition, health and wellness company which validates the changing behavior of major food processors. On the same lines many other food processing majors like Kellogs, PepsiCo, Coca-Cola have transformed their product offering with a health & wellness instinct.
Conclusion...
The health & wellness aspect of the Indian processed foods segment is dynamic in nature and still evolving in terms of penetration and consumer acceptance. The segment has shown a considerable growth and is poised to attract more investments in recent times. The changing consumer dynamics in terms of elevated spending pattern and health consciousness will further seed the demand of new, narrowly tailored food products in the market. An increasing awareness amongst consumers of the link between diet and health is driving a higher demand for healthier food products. For players operating in health & wellness product segment the developments of new ingredients have enabled the processing of new value added products, yet issues remain with different process ability, acceptance & shelf life. It is also important for the food processors to communicate the potential health & wellness benefits to the target consumer segment. This will further encourage consumer sentiments towards healthy and nutritious processed food items. 15
Trend 6
Growth drivers
There are various factors which are pushing Green efforts in the overall manufacture of food products. Some of the key growth drivers are as mentioned below: Well aware, educated and health conscious consumers Indian consumers are demanding better quality and healthier food products due to better exposure to the good practices being followed in the rest of the world and higher levels of disposable income Consumer health consciousness Increased consumer demand and appetite for environmentally friendly food products Higher disposable income Cost cutting and improving margins Natural farming helps in reducing the production cost Reduction in energy consumption and wastages Fetches better prices in the market, as the produce is considered premium and healthier Tough Competition needs product differentiation Many companies are using Green as a technique to differentiate themselves from others by offering nature friendly products and 16
Consumer
Green Initiative
Manufacturer/ Processors
A large number of food & beverage manufacturers are heeding customer calls for greener goods and greener ways to produce them. The green initiatives are taken at various levels: 1. At farm level Various farming initiatives such as organic farming and natural farming are true examples of going green. There are many companies focusing on organic and natural ways of farming, without using any chemicals and pesticides.
services. Hence, the green practices are being used as a tool for marketing and brand recognition Responsive towards environment Green actions are taken as a part of corporate social & environmental responsibility Helps in reducing carbon footprint
Lay Tostitos; natural foods brands like Naked Juice, CalNaturale and Stonyfield Farm etc. As more and more food & beverage manufacturers overseas are embracing green ideas, practices, products and packaging, the Indian consumers awareness of sustainable products continue to evolve at an impressive rate, a trend that shows no signs of abating in the near term. In India, the companies that are able to effectively implement green practices and adopt a green mindset will be well positioned to cash in on this lucrative market and take advantage of generous tax credits and other benefits. Green products that are considered a small, niche market may soon be standard operating practice for the food and beverage industry. Naked bottles: Reduced the use of plastic consumption by 7.4 mn lbs per year California based Naked Juice Co., which makes all natural products, announced in 2009 that it is filling its 10, 15.2 and 64-oz. juice and juice smoothies into the reNEWabottle, which is made from 100 percent post-consumer recycled polyethylene terephthalate (rPET). As per the company, switching to rPET bottles will reduce Naked Juices virgin plastic consumption by 7.4 million lbs. p.a. and save more than 12,000 cubic meters of space in landfills and reduce the companys packaging-related greenhouse gas (GHG) emissions by 35 percent. In contrast to the old, opaque HDPE bottles, the rPET bottles offer a clear view of the brightly colored Naked Juice products. Using rPET packaging also aligns well with the companys brand mission of making superior products while minimizing environmental impact.
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Trend 7
Payable premium Wheat: 1.5% or actuarial rate Cereals, pulses & millets: 2% or actuarial rate Horticulture crops: 2% to 6%
In 2003, the pilot of WBCIS had been started in states such as Andhra Pradesh, Bihar, Chhattisgarh, Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, Uttar Pradesh etc. The amount of insurance protection is broadly the cost of inputs expected to be incurred by the insured in raising the crop. This scheme is an attempt towards risk protection for uncontrollable weather risks like rainfall. In weather Insurance, settlement process is based on rainfall data and other weather aspects from an independent source like Indian Meteorological Department (IMD), within 30 days post expiry of the cover period
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HDFC Ergo has also realized the vast potential and has launched schemes like WBCIS in the state of west Bengal covering more than 7 districts of the state. IFFCO-Tokio General Insurance (ITGI) is offering rainfall insurance under the name Baarish Bima, started in 2004-05.
Conclusion...
Despite various schemes launched from time to time in the country, insurance has served a very limited purpose. The coverage in terms of area, number of farmers and value of agricultural output is very small, payment of indemnity based on area approach misses the affected farmers outside the compensated area, and most of the schemes are not viable. The weather based insurance sector still stands as an untapped segment in the agricultural arena, with a huge potential yet to be unleashed. The sector is among the priority sectors with low penetration, the scenario is more supply driven and the education level & affordability of farmers restricts the access. The current coverage is less than 1percent of the total cropping fraternity. Companies currently operating in crop based & weather based insurance are very few. The sector offers ample opportunities for new players to foray into insurance services. The penetration & acceptance of weather/ crop insurance has a long way to go. However, its utilization as a risk management tool will slowly become an intense practice in the Indian agriculture scene.
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Trend 8
food packaging is becoming one of the vital courses of action. Many companies in the food processing and FMCG space are now bullish on packaging quality and innovations. The adoption of better packaging material has gained momentum in the last decade. Improved packaging not only has a huge impact on the product cost, but at the same time it ensures that manufacturers are assured of the product quality and its perishability. For example, on a comparative price analysis, a liquid milk processor pays additional Rs. 4.5-5 per liter pack for adopting improved packaging solutions, in place of a traditional poly pack. It is important for manufacturers to spread awareness of food articles with advanced packaging aspects. The food processing giants should associate the packaging benefits with product benefits in their marketing and brand communications, for increased acceptability and awareness.
Recent trends
The value offerings from manufacturers of food and FMCG products are also reforming with time. The contribution of packing in increasing the shelf life of a product and attracting the customer is uncountable. Recent innovations trend towards different factors like user convenience, food safety, freshness, longevity and transparency of package content. With all these factors served as the end product, todays consumer is willing to pay a premium for convenience. The food & FMCG packaging companies are witnessing a metamorphosis amongst various product packaging lines and consumer interfaces. Some of the recent industry trends include Multi dimensional shifts towards aseptic packaging and retort pouches These packets are not new to the industry, but the trend follows in the attractiveness of the packets coupled with more sophisticated graphics. The value addition helps in fulfilling the customer attractiveness coupled with shelf life extension of food product content. Innovative packaging material can overcome food poisoning issues specifically for chicken, red meat and fish products. The packaging material works on the mechanism of innovative sensor packaging film which changes its color from yellow to blue to indicate the spoilage of packaged content. The innovation of self communication of fresh food turning stale can revamp the food labeling scenario as well. 21
Post color changing mechanism, the trend of killer paper is serving a recent movement in the industry. Killer paper is a material that helps preserve foods by fighting the bacteria that cause spoilage. The paper contains a coating of silver nano particles, acting as powerful anti-bacterial agents. The commercial usage of killer paper for food product packing is not feasible yet. Firms dealing with this technologies are working towards costing and may be minimizing the nano shape of silver particles will be the answer to it all. Introduction of flavor and odour absorbing films and sachets to reduce the transfer of aroma or flavor between components of packaged food & FMCG products. The same helps in keeping food items fresh and natural for a long time. Use of digital technology has also been introduced to contribute to the freshness of food items. Ripeness indicators have been designed recently to monitor and communicate information about food quality.
Improved packaging not only has a huge impact on the product cost, but at the same time it ensures that manufacturers are assured of the product quality and its perishability.
Key challenges
The growth of the food packaging sector is hampered by many challenges, high taxes and elevated import duty. High taxes on packaging materials of food & FMCG products is not only hampering the growth of the sector domestically but also making the products uncompetitive in global markets. Indian packaged food & FMCG products face stiff competition from low taxation countries such as China and Thailand in the global market. Lack of indigenous suppliers of quality packaging material also restricts the growth of the sector. Further, an absence of latest technology is another major challenge. India lacks research and development of packaging technology and indigenous suppliers of latest packaging technologies. The Indian market is majorly dependent on import for the supply of latest packaging technology and packing material. Thus, it results in higher cost, which restricts the infusion of many latest technologies in the domestic market. Some of the latest technologies available in the developed countries such as active packaging and smart packaging have to be imported and introduced to India now. The domestic market needs to acquire and customize these technologies locally so that the costs can be brought down and affordability can be achieved from domestic food processor and FMCG products manufacturers.
Conclusion
Food packaging plays a pre vital role in protecting food quality and freshness, and offers convenience and safety. It also provides and enhances the merchandising value for the product when displayed on the retail shelf. Food packaging therefore, is being seen holistically as a system providing improved product life and enhancing the brand appeal. An attractive looking packaging can generate curiosity in the minds of the consumers motivating them to try the product. It will be correct to say that packaging enacts the role of a silent salesman. India has experienced a phase of advanced packaging solutions, yet the phase has to be more widely established. Currently, packaging industry is at a midpoint evolutionary stage of packaging development when compared to more mature economies in the US and Europe. The level of sophistication in food packaging varies across sectors and products, and has largely been driven by innovation from Western manufacturers to develop different opportunities to differentiate their food & FMCG products from the competitors. With all advents and innovations in the sector the underlying need restricts to convenience of usage, freshness, improved shelf life and packaging as a tool to position and promote the products, without resulting increase in product prices.
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For further dialogue, please contact: President, Technopak saloni.nangia@technopak.com T: +91 98185 98626
Saloni Nangia
Associate Vice President, Food Services & Agriculture pratichee.kapoor@technopak.com T: +91 98914 49806
Pratichee Kapoor
www.technopak.com